The Blossom Blogs
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<p>Quick Reference Guide ✅ Personalization in E-commerceThe process of tailoring a user’s digital experience based on their behavior, preferences, demographics, or location. ✅ Dynamic ContentWebsite elements (like banners, products, or copy) that change in real time based on who’s viewing the site. ✅ Behavioral TargetingUsing data on user actions (clicks, scrolls, time spent) to adjust [&hellip;]</p>

<p>Quick Guide to Terms ✅ SMS (Short Message Service)A communication method allowing text messages of up to 160 characters to be sent to mobile devices. ✅ MMS (Multimedia Messaging Service)An upgraded version of SMS that includes images, videos, GIFs, or audio. ✅ ShortcodeA 5-6 digit number used to send or receive SMS messages for businesses. [&hellip;]</p>

<p>Glossary Term Definition Open Rate The percentage of recipients who open an email out of total delivered. Click Rate (CTR) The percentage of recipients who clicked a link in the email. Conversion Rate (CR) The percentage of recipients who completed a desired action after clicking. Revenue Per Recipient (RPR) Average revenue generated per email recipient. [&hellip;]</p>

<p>The Complete Guide to Replenishment Emails for eCommerce Growth Glossary Term Definition Replenishment Emails Automated messages reminding customers to reorder products before they run out. LTV (Lifetime Value) The total revenue a customer generates throughout their relationship with your brand. AOV (Average Order Value) The average amount a customer spends per transaction. Automation The use [&hellip;]</p>

<p>Glossary Term Definition ROI (Return on Investment) The amount of return on a marketing investment, typically measured as revenue per $1 spent. CTA (Call to Action) A prompt that encourages users to take a specific action, such as “Shop Now” or “Read More.” Segmentation The process of dividing your email list into smaller groups based [&hellip;]</p>

<p>Glossary Term Definition ESP (Email Service Provider) A platform that allows businesses to send marketing emails to subscribers. AOV (Average Order Value) The average dollar amount a customer spends per transaction. LTV (Lifetime Value) The projected revenue a customer will generate over their lifetime with your brand. Segmentation Grouping subscribers based on behavior or demographics [&hellip;]</p>