The Blossom Blogs
Real Strategies. Real Insights. Real Growth.

<p>Glossary Term Definition Email Newsletter A regularly scheduled email sent to subscribers with updates, tips, or promotions. CTA (Call-to-Action) A prompt that encourages readers to take a specific action, such as clicking a link. Segmentation Dividing your audience based on behavior, demographics, or purchase history. Personalization Tailoring emails with individual subscriber data to increase relevance. [&hellip;]</p>

<p>Glossary Term Definition CMS (Content Management System) A platform that enables users to manage website content without coding skills. eCommerce Platform Software solution used to manage online store operations and sales. SEO (Search Engine Optimization) Techniques used to improve website visibility in search results. API (Application Programming Interface) A toolset that allows platforms to connect [&hellip;]</p>

<p>Glossary Term Definition Email Marketing The practice of sending marketing messages directly to a user’s inbox. Social Media Marketing Using platforms like TikTok, Instagram, and Facebook to promote your brand. ROI (Return on Investment) A measure of profitability for a specific marketing investment. CTR (Click-Through Rate) The percentage of recipients who click on a link [&hellip;]</p>

<p>Glossary Term Definition Video Email Marketing The integration of video content into email campaigns for higher engagement. Segmentation Dividing an email list into targeted groups based on behavior or profile. Click-Through Rate (CTR) The percentage of recipients who click on a link in the email. Brand Video A video that introduces the company, values, and [&hellip;]</p>

<p>Glossary Term Definition CRM (Customer Relationship Management) A tool used to manage and analyze customer interactions and data. Self-Service Tools Features that allow customers to resolve issues independently. Response Time The average time it takes for a support team to respond to customer queries. Knowledge Base A centralized hub with FAQs and troubleshooting articles for [&hellip;]</p>

<p>Glossary Term Definition Tech Stack The collection of technologies and software solutions used to operate an eCommerce store. Technical Debt The cost of maintaining outdated, redundant, or unnecessary technology. Integration The seamless connection of software tools to enable data sharing and automation. Headless Commerce An architecture where the front end and back end of an [&hellip;]</p>