The Blossom Blogs
Real Strategies. Real Insights. Real Growth.

<p>Glossary Term Definition Open Rate The percentage of recipients who open an email out of total delivered. Click Rate (CTR) The percentage of recipients who clicked a link in the email. Conversion Rate (CR) The percentage of recipients who completed a desired action after clicking. Revenue Per Recipient (RPR) Average revenue generated per email recipient. [&hellip;]</p>

<p>The Complete Guide to Replenishment Emails for eCommerce Growth Glossary Term Definition Replenishment Emails Automated messages reminding customers to reorder products before they run out. LTV (Lifetime Value) The total revenue a customer generates throughout their relationship with your brand. AOV (Average Order Value) The average amount a customer spends per transaction. Automation The use [&hellip;]</p>

<p>Glossary Term Definition ROI (Return on Investment) The amount of return on a marketing investment, typically measured as revenue per $1 spent. CTA (Call to Action) A prompt that encourages users to take a specific action, such as “Shop Now” or “Read More.” Segmentation The process of dividing your email list into smaller groups based [&hellip;]</p>

<p>Glossary Term Definition ESP (Email Service Provider) A platform that allows businesses to send marketing emails to subscribers. AOV (Average Order Value) The average dollar amount a customer spends per transaction. LTV (Lifetime Value) The projected revenue a customer will generate over their lifetime with your brand. Segmentation Grouping subscribers based on behavior or demographics [&hellip;]</p>

<p>Glossary Term Definition Email Funnel A series of automated or manual emails designed to guide a subscriber from awareness to conversion and retention. AOF (Average Order Frequency) The average number of times a customer makes a purchase within a certain timeframe. LTV (Lifetime Value) The total revenue generated by a customer throughout their relationship with [&hellip;]</p>

<p>Glossary Term Definition AOV (Average Order Value) The average amount a customer spends per order. LTV (Customer Lifetime Value) Total revenue a business earns from a customer over time. CAC (Customer Acquisition Cost) The total cost to acquire a new customer. Bundles Grouped products sold together at a perceived value. Zero-party Data Data willingly provided [&hellip;]</p>