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<p>GLOSSARY: Key Terms You Should Know Term Definition Email Flow A series of automated emails triggered by a customer’s action or behavior. Abandoned Cart A customer adds products to their cart but doesn’t complete the purchase. Post-Purchase Flow Emails sent after a sale to increase retention and cross-sells. Sunset Flow Campaigns designed to re-engage inactive [&hellip;]</p>

<p>Glossary Term Definition Conversion Rate Percentage of visitors who complete a purchase. Mobile Commerce (mCommerce) Buying and selling goods via mobile devices. Cart Abandonment When a user adds items to their cart but does not complete the checkout. DTC (Direct-to-Consumer) A sales strategy where brands sell directly to customers, bypassing third-party retailers. UGC (User-Generated Content) [&hellip;]</p>

<p>Glossary Term Definition Product Page A dedicated page showcasing a single product with details like description, price, images, and a purchase option. Conversion Rate The percentage of visitors who complete a purchase or desired action. A/B Testing A method to compare two versions of a page to see which performs better. Scannability The ease with [&hellip;]</p>

<p>Glossary of Key Terms Term Definition Customer Engagement The process of interacting with customers through personalized, meaningful experiences to increase satisfaction and retention. LTV (Customer Lifetime Value) The total revenue a business can expect from a single customer over the course of their relationship. UGC (User-Generated Content) Content created by customers (e.g. photos, reviews) that [&hellip;]</p>

<p>Glossary of Terms Shopping Cart Abandonment – When a visitor adds items to their online cart but leaves the site without completing the purchase. Checkout Flow – The series of steps a customer takes from cart to purchase confirmation. Conversion Rate – The percentage of visitors who complete a desired action (like placing an order). [&hellip;]</p>

<p>Understanding the Terms ✅ KlaviyoA leading email and SMS marketing platform built for eCommerce businesses (especially Shopify, WooCommerce, and BigCommerce). ✅ CTA (Call-to-Action)A button or link that directs a user to take an action (e.g., “Buy Now,” “Shop the Drop”). ✅ Hero SectionThe top portion of an email, usually containing a visual, headline, and CTA—your [&hellip;]</p>