The Blossom Blogs
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<p>Glossary Term Definition Conversion Rate Optimization (CRO) The process of increasing the percentage of website visitors who complete a desired action (like a purchase). Conversion Rate The ratio of conversions to total visitors. Formula: (Conversions ÷ Visitors) x 100. A/B Testing Comparing two versions of a web page or element to determine which performs better. [&hellip;]</p>

<p>Glossary of Key Terms Term Definition CRO (Conversion Rate Optimization) The practice of increasing the percentage of website visitors who take a desired action. Headless Commerce A decoupled approach where the front-end of your store operates separately from the back-end infrastructure. BNPL (Buy Now, Pay Later) Payment plans that let customers split purchases over time, [&hellip;]</p>

<p>GLOSSARY: Key Terms You Should Know Term Definition Email Flow A series of automated emails triggered by a customer’s action or behavior. Abandoned Cart A customer adds products to their cart but doesn’t complete the purchase. Post-Purchase Flow Emails sent after a sale to increase retention and cross-sells. Sunset Flow Campaigns designed to re-engage inactive [&hellip;]</p>

<p>Glossary Term Definition Conversion Rate Percentage of visitors who complete a purchase. Mobile Commerce (mCommerce) Buying and selling goods via mobile devices. Cart Abandonment When a user adds items to their cart but does not complete the checkout. DTC (Direct-to-Consumer) A sales strategy where brands sell directly to customers, bypassing third-party retailers. UGC (User-Generated Content) [&hellip;]</p>

<p>Glossary Term Definition Product Page A dedicated page showcasing a single product with details like description, price, images, and a purchase option. Conversion Rate The percentage of visitors who complete a purchase or desired action. A/B Testing A method to compare two versions of a page to see which performs better. Scannability The ease with [&hellip;]</p>

<p>Glossary of Key Terms Term Definition Customer Engagement The process of interacting with customers through personalized, meaningful experiences to increase satisfaction and retention. LTV (Customer Lifetime Value) The total revenue a business can expect from a single customer over the course of their relationship. UGC (User-Generated Content) Content created by customers (e.g. photos, reviews) that [&hellip;]</p>