The Blossom Blogs
Real Strategies. Real Insights. Real Growth.

<p>Glossary of Key Terms Term Definition SEO Search Engine Optimization – techniques to improve your site’s visibility on search engines. Email Marketing Direct communication via email to engage, nurture, and convert leads and customers. Backlink A hyperlink from another website to yours—critical for domain authority. Engagement Rate The percentage of users who open, click, or [&hellip;]</p>

<p>Glossary of Key Terms Term Definition Email Deliverability The ability of an email to reach the inbox rather than being marked as spam. Image-to-Text Ratio The balance between visual and written content in an email—key for inbox placement. Brand Voice The tone, language, and style your brand consistently uses to communicate. CTA (Call-to-Action) A prompt [&hellip;]</p>

<p>Glossary of Terms Term Definition A/B Testing Comparing two versions of an element (subject line, design, CTA) to determine which performs better. Multivariate Testing (MVT) Testing multiple variables (e.g., subject + creative) simultaneously to see which combination performs best. CTR (Click-Through Rate) Percentage of email recipients who clicked at least one link. CTO (Click-to-Open Rate) [&hellip;]</p>

<p>Glossary of Key Terms Term Definition ESP (Email Service Provider) Platforms like Klaviyo, Mailchimp, or Iterable that send and track emails. Customer Journey The stages a customer goes through from awareness to loyalty. Automated Programs / Flows Emails sent based on triggers like cart abandonment, browsing, or post-purchase. Volume Drop A decrease in the number [&hellip;]</p>

<p>Glossary (Start Here for Quick Navigation) Term Definition ESP Email Service Provider (e.g., Klaviyo, Mailchimp, etc.) List Hygiene The process of cleaning your email list by removing unengaged or invalid contacts Sunset Flow An automation that re-engages or removes inactive subscribers Deliverability A measure of how successfully your email lands in a subscriber’s inbox Responsive [&hellip;]</p>

<p>Glossary of Key Terms Term Definition Deliverability The ability of your email to land in the user’s inbox (not the spam or promotions tab). ESP (Email Service Provider) Software used to send and manage emails (e.g., Klaviyo, Mailchimp). Hard Bounce A permanent email delivery failure due to invalid or nonexistent addresses. Soft Bounce A temporary [&hellip;]</p>