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What's New in The World of Ecom?
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A/B Testing for Email: What to Test, How to Measure, When to Ship
Most A/B testing guides tell you what to test. This one tells you what to test first, how to read results without getting fooled by noise, and exactly when to ship the winner — with a Klaviyo-native framework built for DTC flows and campaigns.
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E-Commerce
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Email Marketing KPIs: The Only Metrics That Matter for DTC
Most email KPI articles tell you what to track. This one tells you what actually predicts revenue problems — and what to do when numbers go sideways. Includes a three-tier diagnostic framework and Klaviyo-specific benchmarks.
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E-Commerce
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Email Revenue Attribution: What Klaviyo Gets Right and Wrong
Klaviyo's revenue numbers feel too high because they are — by design. Learn how the default attribution model works, why it overstates email's contribution, and how to triangulate a more accurate figure without running a holdout test.
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E-Commerce
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Popup Strategy for Ecommerce: 6 Types That Actually Convert
Most popup advice tells you what popups look like — not when to use which type or what to offer instead of a discount. This framework fixes that.
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E-Commerce
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RFM Analysis for Ecommerce: Segment Your Customers by Value
RFM analysis is the most-explained, least-implemented framework in ecommerce. This guide shows you how to build RFM segments natively in Klaviyo, what to send each tier, and how to maintain the system over time.
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E-Commerce
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Email Segmentation for Ecommerce: The 5-Layer Model for DTC Brands
Most DTC brands build segments backwards. The 5-Layer Segmentation Model gives operators a sequenced system—from engagement foundation to predictive suppression—so every segment they build earns its send.
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E-Commerce
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