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Loyalty Program Integration: How to Connect Your Rewards Program to Email and SMS Flows

Syncing your loyalty platform to Klaviyo is a five-minute setup. Building the flows that actually trigger off that data — points expiry, tier upgrades, redemption reminders — is the part most brands skip, and it's where the revenue actually lives.

Andres Ocampo

October 12, 2026

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Email & SMS

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Free Gift With Purchase vs Discount: Which Offer Protects Margin and Still Converts

A gift with purchase often protects more margin per conversion than a discount, and the gap widens as AOV climbs. Here is the margin math framework, A/B test blueprint, and Klaviyo flow architecture to make the call and execute it.

Andres Ocampo

September 28, 2026

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E-Commerce

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VIP Early Access Campaigns: How to Reward Best Customers Without Giving Anything Away

Early access is the only VIP reward that costs nothing and creates real exclusivity. The complete build: RFM-based segment definitions, the 3-email launch sequence, Shopify gating options, and a decision framework for which launches deserve the treatment.

Andres Ocampo

September 21, 2026

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E-Commerce

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Gmail and Yahoo Bulk Sender Requirements: The Compliance Checklist Ecommerce Brands Can't Ignore

A risk-ranked compliance checklist that shows DTC brands on Klaviyo exactly which Gmail and Yahoo sender requirements to verify, where to check them, and which gaps erode flow revenue the fastest.

Andres Ocampo

September 9, 2026

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Email & SMS

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Spam Complaint Rate: Why 0.3% Is the Cliff Edge and How to Stay Far Below It

Your spam complaint rate is a deliverability time bomb — and most brands can't pinpoint which sends are causing it. Here's the diagnostic framework and remediation sequence to fix it.

Andres Ocampo

September 7, 2026

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Email & SMS

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Klaviyo Custom Events: How to Track the Ecommerce Behaviors Shopify Doesn't Send by Default

Your Shopify integration tracks transactions. Custom events track the behavioral signals that power the flows, segments, and predictive models your competitors cannot build with default data.

Andres Ocampo

August 28, 2026

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SEO & Content Marketing

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