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Antler Farms

Increasing AOV + Order Frequency for Supplements Brand

Antler Farms came to us looking to increase their average order value and order frequency. By leveraging customer data, we promoted bundled products that naturally increased AOV and implemented highly personalized campaigns based on individual health goals. This boosted repeat purchases and engagement, turning occasional buyers into consistent customers. The result? Higher order frequency, increased AOV, and stronger customer loyalty.

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
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The Problem:

Struggling to Turn One-Time Buyers into Loyal Customers

Antler Farms, a premium supplement brand, had strong initial sales but struggled with repeat purchases and subscriber retention. Their email strategy was limited to one-off promotions, leaving revenue on the table.

Key Challenges

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Weak post-purchase experience, leading to low repeat purchases.
Red square button with a white X symbol inside, representing a delete or close action.
No structured email flows beyond abandoned carts.
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Inconsistent engagement across email & SMS.
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Product adoption through education and value content
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The Strategy:

Increasing AOV & Order Frequency Through Personalization

We helped Antler Farms scale their retention strategy by focusing on bundled promotions, targeted segmentation, and high-converting email sequences—all designed to boost order frequency and average order value.

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Lifecycle Email Flows
Optimized post-purchase, winback, and personalized health goal-driven email sequences to drive repeat purchases.
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Segmentation & Personalization
Built tailored email campaigns based on individual health and wellness goals, ensuring maximum relevance and engagement.
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Product Bundling Strategy
Leveraged purchase data to promote commonly bought-together products, increasing AOV naturally.
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The Execution:

What We Built

For Antler Farms, we focused on increasing purchase frequency and boosting average order value (AOV) through a strategic blend of automation, personalization, and smart product positioning

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Smarter Email Flows
We revamped their email sequences to nurture repeat buyers, re-engage past customers, and remind subscribers when it was time to restock.Increased first-purchase conversion by 32% and boosted repeat purchases by 41%
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Bundled Promotions That Make Sense
Instead of pushing random upsells, we used customer data to highlight natural product pairings, leading to higher-value purchases without relying on discounts.
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A More Engaged, Intent-Driven List
Not all subscribers are created equal. We refined their list to prioritize high-intent shoppers while phasing out unengaged contacts, improving email performance and deliverability.
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Subscription Growth & Optimization
We implemented a subscription-friendly email flow that encouraged customers to subscribe instead of making one-time purchases, making it easier for them to stay stocked on their favorite products while boosting Antler Farms’ recurring revenue.

The Results:

51% of Total Klaviyo Revenue Attributed to Email & SMS

Our data-driven retention strategy delivered major wins for Antler Farms:

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13%

Increase in Average Order Value
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27%

Increase in Repeat Purchase Frequency
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50%

Average Klaviyo Revenue
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30%

Of sales attributed to subscriptions
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