Breezy Swimwear

Breaking Runway Records & Generating $300k in 90 Days

Breezy Swim, a renowned brand in the swimwear industry, partnered with us to help them sell out their 2023 and 2024 Miami Swim Week shows. Our goal was to create a series of email flows that maximized model retention and conversions. The campaign was a success, with over 500+ models contracted and over $300k generated.

$300k+

Revenue Generated

500+

Runway Models Converted

2

Back-to-Back Record Breaking Years
Breezy Swimwear

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue

The Problem:

No Funnel to Monetize Hype

Breezy Swim was attracting massive attention ahead of Miami Swim Week—but lacked a structured, scalable backend to convert runway applicants into confirmed, paying models and product customers.

Key Challenges

Massive traffic spikes, but no automated follow-up system.
Models would apply but drop off before converting.
Low email capture and retention infrastructure.
Minimal event promotion and proper positioning.

The Strategy:

Build a Funnel That Converts at Scale

We built an automated retention and conversion system tailored specifically for high-intent runway leads. Instead of relying on manual follow-ups and one-off blasts, we launched a conversion-first flow structure with strong copy, countdowns, and urgency.

Lead Nurture & Application Sequences
Multi-step flows guiding runway applicants from interest to action, highlighting exclusivity and deadline-based urgency.
Segmentation by Intent
Separated applicants, interested leads, and product buyers to deliver personalized messaging.
High-Impact Launch Campaigns
Miami Swim Week countdowns, last-chance reminders, and launch-day CTAs drove urgency and cleared inventory fast.

The Execution:

What We Built

To scale this launch, we created a seamless system that could turn thousands of warm leads into active customers without burning the list or relying on discounts.

Automated Application Flow
Captured and nurtured models from application to payment through automated touchpoints that reduced drop-off and boosted conversion rates.
Conversion-Focused Landing Page Integration
Aligned email messaging with high-converting landing pages optimized for mobile and urgency-driven CTAs.
Real-Time Segmented Updates
Dynamic email campaigns adjusting based on model status—e.g., application incomplete, accepted, or confirmed—ensuring hyper-relevant follow-up.
VIP Pre-Launch & Waitlist Strategy
Exclusive invites for past buyers and returning applicants created buzz and rewarded loyalty while boosting lifetime value.

The Results:

Revenue, Records, & Repeat Success

In just 90 days, Breezy Swim’s campaigns turned Miami Swim Week from a chaotic scramble into a record-setting revenue machine.

$300k+

Revenue generated in 90 days

500+

Runway models contracted through email flows

2x

Record-breaking year-over-year revenue events

63%

Reduction in model drop-off pre-purchase
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