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Breezy Swimwear

Breaking Runway Records & Generating $300k in 90 Days

Breezy Swim, a renowned brand in the swimwear industry, partnered with us to help them sell out their 2023 and 2024 Miami Swim Week shows. Our goal was to create a series of email flows that maximized model retention and conversions. The campaign was a success, with over 500+ models contracted and over $300k generated.

$300k+

Revenue Generated

500+

Runway Models Converted

2

Back-to-Back Record Breaking Years
Breezy Swimwear

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
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The Problem:

No Funnel to Monetize Hype

Breezy Swim was attracting massive attention ahead of Miami Swim Week—but lacked a structured, scalable backend to convert runway applicants into confirmed, paying models and product customers.

Key Challenges

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Massive traffic spikes, but no automated follow-up system.
Red square button with a white X symbol inside, representing a delete or close action.
Models would apply but drop off before converting.
Red square button with a white X symbol inside, representing a delete or close action.
Low email capture and retention infrastructure.
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Minimal event promotion and proper positioning.
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The Strategy:

Build a Funnel That Converts at Scale

We built an automated retention and conversion system tailored specifically for high-intent runway leads. Instead of relying on manual follow-ups and one-off blasts, we launched a conversion-first flow structure with strong copy, countdowns, and urgency.

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Lead Nurture & Application Sequences
Multi-step flows guiding runway applicants from interest to action, highlighting exclusivity and deadline-based urgency.
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Segmentation by Intent
Separated applicants, interested leads, and product buyers to deliver personalized messaging.
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High-Impact Launch Campaigns
Miami Swim Week countdowns, last-chance reminders, and launch-day CTAs drove urgency and cleared inventory fast.
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The Execution:

What We Built

To scale this launch, we created a seamless system that could turn thousands of warm leads into active customers without burning the list or relying on discounts.

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Automated Application Flow
Captured and nurtured models from application to payment through automated touchpoints that reduced drop-off and boosted conversion rates.
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Conversion-Focused Landing Page Integration
Aligned email messaging with high-converting landing pages optimized for mobile and urgency-driven CTAs.
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Real-Time Segmented Updates
Dynamic email campaigns adjusting based on model status—e.g., application incomplete, accepted, or confirmed—ensuring hyper-relevant follow-up.
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VIP Pre-Launch & Waitlist Strategy
Exclusive invites for past buyers and returning applicants created buzz and rewarded loyalty while boosting lifetime value.

The Results:

Revenue, Records, & Repeat Success

In just 90 days, Breezy Swim’s campaigns turned Miami Swim Week from a chaotic scramble into a record-setting revenue machine.

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$300k+

Revenue generated in 90 days
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500+

Runway models contracted through email flows
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2x

Record-breaking year-over-year revenue events
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63%

Reduction in model drop-off pre-purchase
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