Blossom Ecom

Framar

Full Retention Management for International Beauty/Salon Brand

Framar, a global leader in the beauty and haircare space, partnered with us to supercharge their customer lifecycle with an end-to-end email retention strategy. Known for their colorful, creative salon tools, Framar needed a way to turn one-time shoppers into loyal brand advocates. We built a high-converting email system that fused visual storytelling with data-driven automation, and delivered results at scale.

100%

Retention Marketing Management

27%

Increase in Overall Flow Revenue

19%

Increase in Klaviyo Revenue

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue

The Problem:

Strong Brand, Weak Lifecycle Retention

Despite their cult-like following among stylists and salon pros, Framar was missing the backend systems needed to maximize customer retention and revenue. They had high traffic, solid products, and a vibrant brand—but underutilized lifecycle email.

Key Challenges

No consistent flow structure or optimization across customer journeys.

Weak post-purchase retention and repurchase strategy.

Underperforming email campaigns lacking visual alignment with the brand.

No clear segmentation based on buyer behavior or lifecycle stage.

The Strategy:

Lifecycle Design Meets Visual Storytelling

To bridge the gap between brand and backend, we rolled out a full retention system tailored to Framar’s visual aesthetic and high-purchase-frequency customer base. Every flow and campaign was designed to look and feel like the Framar brand—while being backed by advanced automation, segmentation, and customer insight.

Complete Flow Overhaul

We redesigned every lifecycle email—from welcome to winback—to reflect Framar’s tone, colors, and high-energy personality, while aligning each one with key revenue-driving behaviors.

Segmentation That Converts

Active stylists, dormant salon owners, first-time buyers, high-value customers—each got unique messaging flows to increase relevance and conversions.

On-Brand Campaigns

Built a monthly calendar of highly visual, product-focused campaigns designed to boost engagement, showcase new drops, and drive urgency.

The Execution:

What We Built

This wasn’t just another retention setup. We turned Framar’s email channel into a branded experience that not only matched their aesthetic—but also performed at scale.

100% Retention Channel Ownership

Our team handled everything: strategy, segmentation, copy, design, scheduling, and reporting—allowing Framar’s internal team to stay focused on growth.

Education-Based Product Flows

Every product recommendation email came with usage tips and pro hacks, helping stylists get more value from every tool—and return for more.

Launch & Seasonal Campaigns

Leveraged Framar’s cult fanbase and seasonal shopping moments (like Back to School, Pride Month, etc.) to create buzz, increase sales, and build community.

Data-Driven A/B Testing

Subject lines, designs, send times, and CTAs were constantly tested and iterated to maximize performance month over month.

The Results:

A Scalable Retention Engine for Global Growth

With a complete retention system in place, Framar now has an email engine that’s as beautiful and bold as their product line—driving revenue daily, automatically.

100%

Retention strategy management (flows, campaigns, optimization)

27%

Increase in flow-driven revenue

29%

Increase in total Klaviyo-attributed revenue

Months of consistent growth in LTV and engagement

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