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Jeeter

Fixing Deliverability & Effective Email Marketing for Cannabis Brand

Jeeter, one of the fastest-growing names in the cannabis space, faced a major challenge: social media restrictions, account shutdowns, and poor email deliverability made it nearly impossible to reliably reach their customer base. We stepped in to build a rock-solid email infrastructure from scratch—one that could bypass platform limitations and convert attention into action. The result: a direct-to-consumer email channel that now powers launches, events, and community engagement, contributing significantly to Jeeter’s 9-figure growth.

47%

Average Open Rates

39%

Increase in Deliverability & Engagement

4.8%

Average Click-Through Rate

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
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The Problem:

Shadowbanned, Silenced, and Stuck

With social channels banning cannabis content and email performance in freefall, Jeeter had no reliable way to talk to their customers at scale. Their messages often landed in spam, and the brand had zero automation in place.

Key Challenges

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Poor sender reputation and domain health
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Critical deliverability issues: spam folder landings, unsubscribes, and bounces
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No flow automations or engagement segmentation
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Zero dependency-free channel to support product drops and retail activations
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The Strategy:

Rebuild From the Ground Up

To break through digital roadblocks, we focused on rebuilding Jeeter’s email system from scratch. From warming up new domains to crafting segmentation protocols and permission-based flows, our strategy was designed for compliance, clarity, and conversions.

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Deliverability Recovery Plan
DNS setup, list cleaning, warming sequences, and dedicated subdomain structure to restore reputation and inbox access.
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Segmentation Based on Behavior & Consent
Built detailed segments for new leads, retail buyers, event attendees, and VIP customers to tailor messaging and reduce risk.
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High-Energy Campaigns With Compliance In Mind
Launch-driven emails with playful, brand-aligned copy designed to engage while respecting legal boundaries.
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The Execution:

What We Built

We didn’t just fix a broken system—we transformed Jeeter’s email marketing into a dependable sales and engagement engine that works around platform restrictions.

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Flows That Work, Even Without Ads
Welcome flows, abandoned cart recovery, event announcements, and loyalty re-engagement built to run hands-off and deliver revenue.
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Event-Driven Drops & Location-Specific Campaigns
Enabled Jeeter to geo-target customers based on location proximity for product launches and store activations.
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Creative Copy + Scroll-Stopping Visuals
We made sure emails didn’t just land in the inbox—they got opened, read, and clicked. Think punchy headlines, branded graphics, and clear CTAs.
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Weekly Inbox Optimization
Regular inbox placement testing, spam filter audits, and performance reviews to keep deliverability on track.

The Results:

A Direct Line to Their Most Loyal Fans

Jeeter now has a robust, direct-to-consumer channel that scales with them—without relying on ads or social platforms.

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47%

Average open rates
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39%

Increase in deliverability & engagement
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4.8%

Average click-through rate
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0%

Dependency on paid ads or social media
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