Threepiece.us

Adding 6-Figures in Additional Yearly Revenue For Car Customization/Enthusiast Brand

Threepiece, a dominant player in the custom car parts space, partnered with us to revamp their email marketing from the ground up. As a brand that lives at the intersection of performance and style, they needed an email system that could engage hardcore car enthusiasts, drive product demand, and build long-term brand loyalty. We delivered a targeted strategy that generated six figures in additional ARR—while also fixing major deliverability issues.

31%

Klaviyo Revenue

6-Figures

Additional ARR Generated

100%

Domain Reputation Repair

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue

The Problem:

A Fast Brand with a Broken Email Engine

Threepiece had a passionate customer base and high-value product catalog—but lacked the backend email infrastructure to match. Worse, their domain reputation had been damaged by past spammy campaigns, tanking deliverability and ROI.

Key Challenges

Poor sender reputation and major inbox placement issues
No consistent email automation strategy
Campaigns lacked personalization and failed to resonate with niche audiences
Underutilization of product education, restock alerts, and customer lifecycle triggers

The Strategy:

Repair, Retune, and Rebuild

Our strategy focused on first fixing Threepiece’s email engine, then building a customized retention system that could turn high-intent leads into loyal, repeat buyers. We leaned into the brand’s deep enthusiast culture to craft content that hit harder—and converted faster.

Domain Reputation & Deliverability Repair
DNS authentication, subdomain structure, IP warmup, and list cleaning to restore sender trust and inbox access.
Behavior-Driven Flow Ecosystem
Lifecycle flows built around product discovery, fitment education, back-in-stock alerts, and cart recovery.
Campaigns with Horsepower
Drop alerts, restocks, bundle promos, and community spotlights that reflected the brand’s authority in the car mod scene.

The Execution:

What We Built

With foundational repair and an enthusiast-first mindset, we transformed Threepiece’s email from a liability into a high-performance sales engine.

Full Automation Rollout
Welcome, abandoned cart, post-purchase, review request, winback, and VIP flows tailored to product value and customer intent.
Community-Driven Content Calendar
Campaigns featuring customer rides, mod guides, fitment tutorials, and shoutouts from the Threepiece community.
Klaviyo Reporting & Optimization
Set up dashboards to track revenue by segment, flow, and campaign, allowing for monthly iterations that boosted ROI.
Restock & Scarcity Sequences
Used product availability data to build waitlists, back-in-stock alerts, and limited-drop countdowns.

The Results:

From Spam Folder to Sales Machine

Threepiece now has a high-converting email system that engages their audience, respects their brand, and drives consistent revenue.

100%

Domain reputation restoration

$100k

In new monthly revenue generated

31%

Of total revenue attributed to Klaviyo

100%

Fully operational lifecycle flows, campaign strategy, and reporting dashboard
Level Up Your Brand's Marketing
Discover Your Business Leaks

Ready to See These Results in Your Business?

If you're ready to scale retention revenue, boost customer lifetime value, and maximize your email & SMS performance, let’s make it happen.