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Wolfit Box

Generating $700k in Subscription LTV in 60 Days For Fresh Dog Food Brand

Wolfit Box, a subscription service delivering human-grade, high-quality, nutritious food for dogs, partnered with us to migrate from Mailchimp to Klaviyo and create a complete email marketing system. Our mission was to create a series of engaging and personalized email campaigns that would resonate with dog owners, reduce subscriber churn, drive new subscription sales, and build a loyal customer base.

$700k

Lifetime Subscription Value Generated

18%

Decrease in Subscription Churn

60

Days to Results

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
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The Problem:

Manual Marketing and Subscription Churn

Wolfit Box had a great product and loyal customers—but their retention system was patchy at best. Campaigns were manually triggered, flows were outdated or missing, and their Mailchimp setup lacked the segmentation and automation capabilities required for scale.

Key Challenges

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High subscriber churn after 1–2 boxes
Red square button with a white X symbol inside, representing a delete or close action.
Minimal automation and poor customer journey mapping
Red square button with a white X symbol inside, representing a delete or close action.
Generic messaging with no personalization by dog breed, age, or health concern
Red square button with a white X symbol inside, representing a delete or close action.
Weak post-purchase experience and no churn-prevention flows
Red square button with a white X symbol inside, representing a delete or close action.
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The Strategy:

Build a System That Sells While They Sleep

To unlock Wolfit Box’s full potential, we built an end-to-end email ecosystem designed to nurture, retain, and upsell customers automatically. From onboarding to reactivation, every flow was built to serve the customer—and the bottom line.

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Full Migration from Mailchimp to Klaviyo
We moved their full list and historical data over, rebuilt core flows, and implemented advanced tracking for subscriptions and churn risk.
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Lifecycle Automation Focused on Retention
From welcome to winback, we created high-performing flows tailored to subscription behaviors and feeding schedules.
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Personalized Campaigns for Dog Parents
Leveraged dog profile data (e.g., size, age, dietary needs) to deliver hyper-relevant messages that increased engagement and trust.
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The Execution:

What We Built

In 60 days, we designed, implemented, and optimized a Klaviyo setup that now powers Wolfit Box’s recurring revenue growth.

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Welcome + Education Flows
First impressions matter. Our welcome flow highlighted brand credibility, food quality, and subscription benefits—boosting initial conversion and reducing early churn.
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Churn Prevention System
Flows triggered when customers skipped boxes, paused subscriptions, or exhibited churn signals—offering incentives or reminders to stay subscribed.
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Subscription Optimization Flows
Helped customers upgrade or extend subscriptions by showcasing add-ons, loyalty perks, and success stories from other dog parents.
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Engagement-Driven Campaigns
Monthly content included nutrition tips, fun dog facts, reminders to reorder, and behind-the-scenes stories from the kitchen—designed to bond and retain.

The Results:

A Subscription Engine That Drives Loyalty and LTV

Wolfit Box’s new system now drives revenue on autopilot, with significantly lower churn and a loyal community of subscribers who stick around longer.

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$700k

In additional LTV generated in 60 days
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18%

Decrease in subscription churn
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60 Days

From rebuild to measurable results
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100%

Recurring revenue system that doesn’t rely on paid ads
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