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What's New in The World of Ecom?

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Klaviyo vs Postscript: Choosing Your SMS Platform When You're Already on Klaviyo Email

Klaviyo vs Postscript: Choosing Your SMS Platform When You're Already on Klaviyo Email

For most DTC brands on Klaviyo email, Klaviyo SMS is the right default. Here is the cost math, unified profile analysis, and decision matrix to make the right call for your list size.
Andres Ocampo
August 26, 2026
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SEO & Content Marketing
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Repeat Purchase Rate: The Diagnostic Framework for Finding Where Your Second Order Is Breaking Down

Repeat Purchase Rate: The Diagnostic Framework for Finding Where Your Second Order Is Breaking Down

Your repeat purchase rate is a symptom, not a diagnosis. This four-branch diagnostic framework helps you decompose your RPR, identify the root cause driving low second-order conversion, and apply the targeted fix.
Andres Ocampo
August 24, 2026
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E-Commerce
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Apple Mail Privacy Protection: How to Measure Email Engagement When Opens Are Broken

Apple Mail Privacy Protection: How to Measure Email Engagement When Opens Are Broken

Open rates are structurally broken by Apple Mail Privacy Protection, and your segments, sunset flows, and reports are still using them. Here's the complete replacement measurement stack with Klaviyo segment definitions you can build today.
Andres Ocampo
August 21, 2026
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Email & SMS
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Back-in-Stock Flow: The Highest-Intent Email Sequence Most Brands Never Build

Back-in-Stock Flow: The Highest-Intent Email Sequence Most Brands Never Build

Back-in-stock subscribers convert at multiples of your general list because they have declared purchase intent for a specific product. Here is the 3-message sequence with SMS coordination, VIP tiering, and demand-planning intelligence that turns a basic notification into a revenue system.
Andres Ocampo
August 19, 2026
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Email & SMS
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Klaviyo Predictive Analytics: How to Use CLV, Churn Risk, and Expected Next Order Date to Drive Retention

Klaviyo Predictive Analytics: How to Use CLV, Churn Risk, and Expected Next Order Date to Drive Retention

Most DTC brands never build segments or flows off Klaviyo's predictive analytics. Here's the exact implementation playbook — segment definitions, flow triggers, and validation steps — for predicted CLV, churn risk, and expected date of next order.
Andres Ocampo
August 17, 2026
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SEO & Content Marketing
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Email Holdout Testing: How to Prove Your Retention Channel Is Actually Incremental

Email Holdout Testing: How to Prove Your Retention Channel Is Actually Incremental

Your ESP attributes revenue to email that would have happened anyway. Here's how to build holdout tests in Klaviyo to measure what your retention program is actually driving — and present the results in a language your CFO trusts.
Andres Ocampo
August 14, 2026
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E-Commerce
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