The Blossom Blogs
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<p>Glossary of Terms Term Definition Marketing Budget The portion of overall business funds allocated to marketing efforts. Fixed Budget Approach A marketing budget strategy based on a set dollar amount, not tied to revenue. Revenue Percentage A budget strategy that ties marketing spend to a percentage of sales revenue. KPI (Key Performance Indicator) Metrics used [&hellip;]</p>

<p>Glossary of Terms Term Definition Automation Flow A set of pre-scheduled, behavior-triggered emails. CTA (Call to Action) A prompt that encourages the reader to take an action (&#8220;Shop Now&#8221;). Segmentation Dividing your email list into smaller groups based on behavior or attributes. A/B Testing Comparing two email variants to see which performs better. CTR (Click-Through [&hellip;]</p>

<p>Glossary Term Definition Conversion Rate Optimization (CRO) The process of increasing the percentage of website visitors who complete a desired action (like a purchase). Conversion Rate The ratio of conversions to total visitors. Formula: (Conversions ÷ Visitors) x 100. A/B Testing Comparing two versions of a web page or element to determine which performs better. [&hellip;]</p>

<p>Glossary of Key Terms Term Definition CRO (Conversion Rate Optimization) The practice of increasing the percentage of website visitors who take a desired action. Headless Commerce A decoupled approach where the front-end of your store operates separately from the back-end infrastructure. BNPL (Buy Now, Pay Later) Payment plans that let customers split purchases over time, [&hellip;]</p>

<p>GLOSSARY: Key Terms You Should Know Term Definition Email Flow A series of automated emails triggered by a customer’s action or behavior. Abandoned Cart A customer adds products to their cart but doesn’t complete the purchase. Post-Purchase Flow Emails sent after a sale to increase retention and cross-sells. Sunset Flow Campaigns designed to re-engage inactive [&hellip;]</p>

<p>Glossary Term Definition Conversion Rate Percentage of visitors who complete a purchase. Mobile Commerce (mCommerce) Buying and selling goods via mobile devices. Cart Abandonment When a user adds items to their cart but does not complete the checkout. DTC (Direct-to-Consumer) A sales strategy where brands sell directly to customers, bypassing third-party retailers. UGC (User-Generated Content) [&hellip;]</p>