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<p>Glossary (Start Here for Quick Navigation) Term Definition ESP Email Service Provider (e.g., Klaviyo, Mailchimp, etc.) List Hygiene The process of cleaning your email list by removing unengaged or invalid contacts Sunset Flow An automation that re-engages or removes inactive subscribers Deliverability A measure of how successfully your email lands in a subscriber’s inbox Responsive [&hellip;]</p>

<p>Glossary of Key Terms Term Definition Deliverability The ability of your email to land in the user’s inbox (not the spam or promotions tab). ESP (Email Service Provider) Software used to send and manage emails (e.g., Klaviyo, Mailchimp). Hard Bounce A permanent email delivery failure due to invalid or nonexistent addresses. Soft Bounce A temporary [&hellip;]</p>

<p>Glossary of Key Terms AI (Artificial Intelligence) – The use of algorithms and machine learning to automate and optimize tasks like content generation, customer segmentation, and campaign timing. Segmentation – Dividing your customer base into smaller groups based on behavior, purchase history, or preferences for personalized marketing. Predictive Analytics – AI-driven technology that forecasts customer [&hellip;]</p>

<p>Glossary of Key Email Marketing Terms Introduction: Why Email Still Wins in 2025 Here’s a hard truth most marketers don’t want to face: algorithms change. Emails don’t. While everyone’s scrambling to master the next social platform, email continues to be the one channel you actually own. No gatekeepers. No algorithm throttling your reach. And with [&hellip;]</p>

<p>Glossary of Email Marketing Terms Segmentation – The process of dividing your email audience based on characteristics like behavior, preferences, location, or lifecycle stage. Personalization Tokens – Dynamic elements in email content (like {first_name}) that adapt to each subscriber&#8217;s data. Automation Workflow – A pre-built sequence of emails triggered by user behavior (e.g., cart abandonment, [&hellip;]</p>

<p>Glossary of Key Email Journey Terms Term Definition Customer Journey The sequence of interactions a customer has with your brand, from discovery to post-purchase and retention. Lifecycle Marketing A strategy that aligns email messaging to the stage of the customer journey. Triggered Email Emails automatically sent based on user behavior (e.g., cart abandonment, purchase). Segmentation [&hellip;]</p>