The Blossom Blogs
Real Strategies. Real Insights. Real Growth.

<p>Glossary of Terms Term Definition CDP (Customer Data Platform) A software system that aggregates and organizes customer data across all channels to create unified customer profiles. 360-Degree Customer View A full picture of a customer’s behavior, preferences, and interactions across touchpoints. Segmentation Grouping customers based on shared traits or behaviors for targeted marketing. Predictive Analytics [&hellip;]</p>

<p>Glossary of Terms Term Definition ESP (Email Service Provider) A platform used to design, send, and track email campaigns (e.g., Klaviyo, Mailchimp). In-House Marketing Email marketing strategy and execution managed entirely by your internal team. Agency Model Outsourcing email marketing to an external agency specializing in CRM, design, copy, and automation. Hybrid Model A strategic [&hellip;]</p>

<p>Glossary of Key Terms Term Definition SEO Search Engine Optimization – techniques to improve your site’s visibility on search engines. Email Marketing Direct communication via email to engage, nurture, and convert leads and customers. Backlink A hyperlink from another website to yours—critical for domain authority. Engagement Rate The percentage of users who open, click, or [&hellip;]</p>

<p>Glossary of Key Terms Term Definition Email Deliverability The ability of an email to reach the inbox rather than being marked as spam. Image-to-Text Ratio The balance between visual and written content in an email—key for inbox placement. Brand Voice The tone, language, and style your brand consistently uses to communicate. CTA (Call-to-Action) A prompt [&hellip;]</p>

<p>Glossary of Terms Term Definition A/B Testing Comparing two versions of an element (subject line, design, CTA) to determine which performs better. Multivariate Testing (MVT) Testing multiple variables (e.g., subject + creative) simultaneously to see which combination performs best. CTR (Click-Through Rate) Percentage of email recipients who clicked at least one link. CTO (Click-to-Open Rate) [&hellip;]</p>

<p>Glossary of Key Terms Term Definition ESP (Email Service Provider) Platforms like Klaviyo, Mailchimp, or Iterable that send and track emails. Customer Journey The stages a customer goes through from awareness to loyalty. Automated Programs / Flows Emails sent based on triggers like cart abandonment, browsing, or post-purchase. Volume Drop A decrease in the number [&hellip;]</p>