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What's New in The World of Ecom?

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Email Holdout Testing: How to Prove Your Retention Channel Is Actually Incremental

Email Holdout Testing: How to Prove Your Retention Channel Is Actually Incremental

Your ESP attributes revenue to email that would have happened anyway. Here's how to build holdout tests in Klaviyo to measure what your retention program is actually driving — and present the results in a language your CFO trusts.
Andres Ocampo
August 14, 2026
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E-Commerce
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Klaviyo vs Omnisend: Which ESP Is Right for Your DTC Brand in 2026

Klaviyo vs Omnisend: Which ESP Is Right for Your DTC Brand in 2026

We've managed retention programs on both Klaviyo and Omnisend. Here's the revenue data, flow architecture comparison, and decision framework the review sites can't provide.
Andres Ocampo
August 7, 2026
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SEO & Content Marketing
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Dedicated IP vs Shared IP for Ecommerce Email: When to Switch and When It Backfires

Dedicated IP vs Shared IP for Ecommerce Email: When to Switch and When It Backfires

Dedicated IP is a tradeoff, not an upgrade. Here's the ecommerce-specific framework for when to switch, when to stay on shared, and what breaks when brands move too early.
Andres Ocampo
August 5, 2026
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Email & SMS
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Quiz Funnels for Ecommerce: How to Grow Your List and Segment Subscribers Without Discounts

Quiz Funnels for Ecommerce: How to Grow Your List and Segment Subscribers Without Discounts

The tool-agnostic playbook for ecommerce quiz funnels: design questions that earn flow branches, sync answers to Klaviyo profile properties, and convert new subscribers with relevance instead of discounts.
Andres Ocampo
July 31, 2026
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E-Commerce
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Klaviyo + Shopify Integration: The Complete Data Sync and Event Tracking Setup Guide

Klaviyo + Shopify Integration: The Complete Data Sync and Event Tracking Setup Guide

The Klaviyo-Shopify integration installs in one click but fails silently. This guide covers the setup, then the verification and diagnostic layer official docs skip: event validation, subscription app conflicts, and onsite tracking failures.
Andres Ocampo
July 27, 2026
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SEO & Content Marketing
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How to Repair Sender Reputation: The Recovery Playbook When Your Emails Land in Spam

How to Repair Sender Reputation: The Recovery Playbook When Your Emails Land in Spam

A week-by-week sender reputation recovery playbook for ecommerce brands: diagnose the cause in 48 hours, restrict sending to your engaged core, rebuild volume tier by tier, and verify you've actually recovered.
Andres Ocampo
July 22, 2026
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Email & SMS
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