The Blossom Blogs
Real Strategies. Real Insights. Real Growth.

<p>Glossary Introduction Email marketing is one of the highest-ROI channels when it comes to building customer loyalty. It&#8217;s not just about pushing promotions. It&#8217;s about creating a long-term relationship by rewarding behaviors that grow your brand. While loyalty platforms create the infrastructure, email keeps the momentum going. It guides members at every step: joining, earning, [&hellip;]</p>

<p>Glossary Term Definition Brand Identity The visible elements of a brand (logo, colors, tone, etc.) that distinguish it in consumers&#8217; minds. Conversion Rate Optimization (CRO) The process of increasing the percentage of users who take a desired action on a website. User Experience (UX) The overall experience a user has with a website or product. [&hellip;]</p>

<p>Glossary of Terms Term Definition CLTV (Customer Lifetime Value) The predicted net profit attributed to the entire future relationship with a customer. CRO (Conversion Rate Optimization) The process of increasing the percentage of website visitors who take a desired action. AOV (Average Order Value) The average dollar amount a customer spends during a single transaction. [&hellip;]</p>

<p>Glossary Term Definition Bounce Rate Percentage of users who leave after viewing a single page. Engagement Rate Measure of users who interact beyond a single page/session. GA4 Google Analytics 4, the latest version with updated engagement metrics. Shopify 2.0 A flexible framework allowing enhanced customization of Shopify stores. Hero Section The topmost part of a [&hellip;]</p>

<p>Glossary Term Definition Content Commerce The practice of integrating storytelling, editorial, and educational content with transactional e-commerce experiences. Shoppable Content Visual or editorial content embedded with product links, allowing direct purchases. Headless Commerce A decoupled e-commerce architecture where the frontend (content) is separated from the backend (commerce engine). Editorial Content Blog posts, articles, videos, or [&hellip;]</p>

<p>Glossary Term Definition Subject Line The first line of text that appears in a recipient&#8217;s inbox to preview an email. Personalization Customizing content to an individual based on behavior, preferences, or data. Visual Content Graphics, images, GIFs, or videos included in email to enhance readability and appeal. CTA (Call-to-Action) A prompt in the email that [&hellip;]</p>