February 17, 2025
Glossary
| Term | Definition |
|---|---|
| Brand Identity | The visible elements of a brand (logo, colors, tone, etc.) that distinguish it in consumers’ minds. |
| Conversion Rate Optimization (CRO) | The process of increasing the percentage of users who take a desired action on a website. |
| User Experience (UX) | The overall experience a user has with a website or product. |
| A/B Testing | A method of comparing two versions of a webpage to determine which performs better. |
| Storytelling | Using narrative techniques to communicate brand values and product benefits. |
| Personalization | Tailoring content and experience to individual users based on behavior and data. |
Table of contents
Brand vs. Conversion Optimization: How to Design a Store That Delivers Both
In the high-stakes world of e-commerce, it often feels like you’re forced to choose between building a memorable brand or maximizing conversions. But the best online stores understand that the real win lies in integrating both.
Why This Balance Matters
Brand identity gives your business a voice, while conversion optimization ensures that voice is heard—and acted upon. A store that prioritizes only branding may build loyalty but lose sales due to poor UX. Meanwhile, a conversion-first approach may boost sales in the short term but lack differentiation in a competitive market.
When aligned, branding enhances trust and emotional connection, while CRO ensures usability and clarity. Together, they turn visitors into advocates.
Strategic Integration: 8 Key Areas
1. Homepage Experience
Visual Storytelling: Incorporate video banners or dynamic image carousels that highlight your brand mission. Functional Clarity: Combine storytelling with navigational clarity—use hero CTAs that lead directly to product discovery.
Suggested Image: Comparison of two homepages (brand-heavy vs. conversion-optimized).
2. Product Page Design
Rich Media: Support product descriptions with lifestyle imagery and customer reviews to maintain brand trust. Direct Path to Purchase: Add sticky “Add to Cart” buttons and streamlined variation selectors.
Suggested Table:
| Element | Branding Focus | Conversion Focus |
|---|---|---|
| Imagery | Storytelling + Lifestyle | Zoom/360 views |
| Description | Brand story + product origin | Bullet points + key specs |
3. Navigation Structure
Keep category names true to your brand tone (e.g., “Adventurer Gear” instead of “Outdoor”) while ensuring it’s still intuitive. Keep menus under 7 items and prioritize clarity.
4. Checkout Flow
Conversion Optimization: Minimize form fields and offer guest checkout. Brand Extension: Maintain visual branding through colors, fonts, and confirmation messaging.
5. Story-Driven Content
Embed editorial-style stories into collection pages. Use real customer testimonials to humanize the brand.
Suggested Image: Example of a product description with a story overlay.
6. Mobile Responsiveness
Design for thumb-friendly navigation and fast-loading branded media. Test across multiple devices.
7. Performance and Speed
Fast-loading pages aren’t just good for SEO—they protect the branded experience. Compress branded video content and defer non-essential scripts.
8. Email Integration
Use personalized, branded email flows for cart abandonment and product education.
SEO-Optimized Subtopics to Cover
- Benefits of consistent branding in e-commerce
- How CRO and branding impact long-term CLTV (customer lifetime value)
- The psychology of design: color, spacing, and trust
- Case studies of balance (e.g., Nike, Glossier, Allbirds)
Frequently Asked Questions
1. Can focusing on branding hurt my conversion rate?
Only if usability suffers. Branding should support, not distract from, the buying journey.
2. What’s a good balance between storytelling and functionality?
Lead with emotion but close with clarity. Use narrative to hook interest, then guide with conversion-optimized UX.
3. Should I prioritize branding or conversions for a new store?
Start with conversion clarity, then layer in brand storytelling as traffic and engagement grow.
4. Can strong branding reduce return rates?
Yes. Clear brand messaging and accurate storytelling help set customer expectations, which reduces dissatisfaction.
5. What tools help measure the balance of brand vs. conversion?
Google Analytics, Hotjar, and session replays help monitor engagement. A/B testing helps validate decisions.
6. How do I integrate brand tone into CRO elements like CTAs?
Craft CTAs that reflect brand language while being action-driven. E.g., “Join the movement” vs. “Sign Up.”
Ready to build a store that reflects your values and drives sales?
Whether you’re launching or optimizing, our team at Blossom Ecom helps brands find the sweet spot between emotion and conversion. Let’s connect.
Need help implementing this?
Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.
Curious about how your Klaviyo is performing?
We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.
Want to see how we’ve helped brands just like yours scale?
Check out our case studies and see the impact for yourself. Click here to explore.
Other Blogs
Read Our Other Blogs
How to Craft Email Newsletters That Build Real Brand Loyalty
<p>Glossary Term Definition Email Newsletter A regularly scheduled email sent to subscribers with updates, tips, or promotions. CTA (Call-to-Action) A prompt that encourages readers to take a specific action, such as clicking a link. Segmentation Dividing your audience based on behavior, demographics, or purchase history. Personalization Tailoring emails with individual subscriber data to increase relevance. […]</p>
All
Top 3 Best eCommerce Content Management Systems of 2025
<p>Glossary Term Definition CMS (Content Management System) A platform that enables users to manage website content without coding skills. eCommerce Platform Software solution used to manage online store operations and sales. SEO (Search Engine Optimization) Techniques used to improve website visibility in search results. API (Application Programming Interface) A toolset that allows platforms to connect […]</p>
All
Email Marketing vs. Social Media: Which One Should Your Brand Focus On?
<p>Glossary Term Definition Email Marketing The practice of sending marketing messages directly to a user’s inbox. Social Media Marketing Using platforms like TikTok, Instagram, and Facebook to promote your brand. ROI (Return on Investment) A measure of profitability for a specific marketing investment. CTR (Click-Through Rate) The percentage of recipients who click on a link […]</p>
All
How to Craft Email Newsletters That Build Real Brand Loyalty
<p>Glossary Term Definition Email Newsletter A regularly scheduled email sent to subscribers with updates, tips, or promotions. CTA (Call-to-Action) A prompt that encourages readers to take a specific action, such as clicking a link. Segmentation Dividing your audience based on behavior, demographics, or purchase history. Personalization Tailoring emails with individual subscriber data to increase relevance. […]</p>
All
Top 3 Best eCommerce Content Management Systems of 2025
<p>Glossary Term Definition CMS (Content Management System) A platform that enables users to manage website content without coding skills. eCommerce Platform Software solution used to manage online store operations and sales. SEO (Search Engine Optimization) Techniques used to improve website visibility in search results. API (Application Programming Interface) A toolset that allows platforms to connect […]</p>
All
Email Marketing vs. Social Media: Which One Should Your Brand Focus On?
<p>Glossary Term Definition Email Marketing The practice of sending marketing messages directly to a user’s inbox. Social Media Marketing Using platforms like TikTok, Instagram, and Facebook to promote your brand. ROI (Return on Investment) A measure of profitability for a specific marketing investment. CTR (Click-Through Rate) The percentage of recipients who click on a link […]</p>
All
Attract More Customers: Which Videos to Use in Your Email Marketing and Why
<p>Glossary Term Definition Video Email Marketing The integration of video content into email campaigns for higher engagement. Segmentation Dividing an email list into targeted groups based on behavior or profile. Click-Through Rate (CTR) The percentage of recipients who click on a link in the email. Brand Video A video that introduces the company, values, and […]</p>
All
8 eCommerce Customer Service Mistakes You NEED to Stop Making (Like, Yesterday)
<p>Glossary Term Definition CRM (Customer Relationship Management) A tool used to manage and analyze customer interactions and data. Self-Service Tools Features that allow customers to resolve issues independently. Response Time The average time it takes for a support team to respond to customer queries. Knowledge Base A centralized hub with FAQs and troubleshooting articles for […]</p>
All
Creating The Perfect E-Commerce Tech Stack
<p>Glossary Term Definition Tech Stack The collection of technologies and software solutions used to operate an eCommerce store. Technical Debt The cost of maintaining outdated, redundant, or unnecessary technology. Integration The seamless connection of software tools to enable data sharing and automation. Headless Commerce An architecture where the front end and back end of an […]</p>
All
Types of Content eCommerce Brands Need in Their Marketing Mix
<p>Glossary Term Definition Content Marketing Creating and distributing valuable content to attract and engage customers. Product Description Written detail that highlights a product’s features, benefits, and value. User-Generated Content (UGC) Customer-created content such as photos, reviews, or testimonials. SEO (Search Engine Optimization) Techniques to improve visibility on search engines. Thought Leadership Content that positions your […]</p>
All
Ecommerce Email Mistakes: Blossom Ecom Article on How to Stop Sending Bad Emails & Start Making More Money
<p>Glossary Introduction Email marketing isn’t just a side hustle for ecommerce brands—it’s the core of profitable growth. While most companies obsess over CAC, real scale comes from maximizing the value of customers you’ve already paid to acquire. Retention isn’t a buzzword. It’s the foundation of predictable, compounding revenue. In this guide, we’ll break down the […]</p>
All
Boost Your Bottom Line: The Ultimate Guide to Integrating Website and Email Strategies for Your eCommerce Business
<p>Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of […]</p>
All
6 Powerful Ecommerce Loyalty Program Examples (and How to Build Your Own)
<p>Glossary Introduction The ecommerce space is brutal. CAC is surging. Margins are shrinking. Customer attention spans are shorter than ever. Loyalty programs offer one of the most strategic, long-term solutions to these challenges. Done right, they can increase repeat purchases, turn your best customers into advocates, and help you ride out seasonal sales dips. This […]</p>
All
Loyalty-First Guide to Customer Reactivation Email Campaigns
<p>Glossary Introduction Reactivation emails are an underutilized powerhouse for eCommerce brands. At a time when acquiring new customers is more expensive than ever, brands need to shift focus toward reviving those who already know the product. This guide walks you through the full lifecycle of reactivation campaigns—from segmentation and content strategy to execution and optimization. […]</p>
All
Using Email Marketing to Supercharge Your Loyalty Program
<p>Glossary Introduction Email marketing is one of the highest-ROI channels when it comes to building customer loyalty. It’s not just about pushing promotions. It’s about creating a long-term relationship by rewarding behaviors that grow your brand. While loyalty platforms create the infrastructure, email keeps the momentum going. It guides members at every step: joining, earning, […]</p>
All
13 Scary E-Commerce Mistakes (and How to Avoid Them)
<p>Glossary of Terms Term Definition CLTV (Customer Lifetime Value) The predicted net profit attributed to the entire future relationship with a customer. CRO (Conversion Rate Optimization) The process of increasing the percentage of website visitors who take a desired action. AOV (Average Order Value) The average dollar amount a customer spends during a single transaction. […]</p>
All
How to Reduce Your E-Commerce Bounce Rate and Boost Engagement
<p>Glossary Term Definition Bounce Rate Percentage of users who leave after viewing a single page. Engagement Rate Measure of users who interact beyond a single page/session. GA4 Google Analytics 4, the latest version with updated engagement metrics. Shopify 2.0 A flexible framework allowing enhanced customization of Shopify stores. Hero Section The topmost part of a […]</p>
All
Combining Content and Commerce for E-Commerce Success
<p>Glossary Term Definition Content Commerce The practice of integrating storytelling, editorial, and educational content with transactional e-commerce experiences. Shoppable Content Visual or editorial content embedded with product links, allowing direct purchases. Headless Commerce A decoupled e-commerce architecture where the frontend (content) is separated from the backend (commerce engine). Editorial Content Blog posts, articles, videos, or […]</p>
All
Email Marketing Tips + Trends
<p>Glossary Term Definition Subject Line The first line of text that appears in a recipient’s inbox to preview an email. Personalization Customizing content to an individual based on behavior, preferences, or data. Visual Content Graphics, images, GIFs, or videos included in email to enhance readability and appeal. CTA (Call-to-Action) A prompt in the email that […]</p>
All
E-Commerce Returns Analysis & Crafting a Profitable Returns Policy
<p>Glossary of Key Terms Term Definition Return Rate Percentage of total orders returned by customers. CLTV (Customer Lifetime Value) Total revenue a business can expect from a single customer account. Bracketing When customers purchase multiple versions of a product with intent to return some. Reverse Logistics The process of handling product returns, including transportation and […]</p>
All
9 Pro Tips for A/B Testing Emails with HubSpot
<p>Glossary Term Definition A/B Testing A method of comparing two versions of an email to see which performs better. Click-Through Rate (CTR) The percentage of recipients who click a link in the email. Conversion Rate The percentage of recipients who complete a desired action, such as making a purchase. HubSpot A marketing and CRM platform […]</p>
All
AI and Email Marketing: The Future is Here
<p>Glossary Term Definition AI (Artificial Intelligence) Technology that simulates human intelligence to perform tasks such as analysis, learning, and decision-making. NLP (Natural Language Processing) A subset of AI focused on the interaction between computers and human language. A/B Testing A method of comparing two versions of an email to see which one performs better. Predictive […]</p>
All
How to Skyrocket Your Email Open Rates and Click-Through Rates
<p>Glossary The Complete Guide to Building and Optimizing Email Campaigns in 2025 Email marketing isn’t outdated; it’s misunderstood. With 87% of marketers still using email to engage audiences, it remains a top performer when done correctly. But inbox competition is stiff. The challenge isn’t sending emails; it’s getting them opened, read, and acted on. 1. […]</p>
All
Email Isn’t Dead: 4 Reasons It’s Still a Digital Marketing Powerhouse
<p>Glossary of Key Terms Why Email Marketing Still Dominates in 2025: The Complete Guide Introduction First launched in the 1970s, email changed the way people communicated. Today, email remains one of the most effective marketing channels with an average ROI of 2,500%. Despite the emergence of newer platforms, email marketing has stood the test of […]</p>
All
Email Marketing Series – #3: Building a Strong Email List
<p>Glossary The Ultimate Guide to Building an Email List That Converts Email remains one of the most effective marketing tools, boasting ROI numbers most platforms can only dream of. But before you can benefit, you need a list of real, engaged subscribers who want to hear from you. Why Email List Building Still Matters in […]</p>
All
Email Marketing Series – #4: 9 Tips for Creating High-Impact Email CTAs
<p>Glossary The Complete Guide to Crafting Email CTAs That Convert Email marketing works. But if your CTAs aren’t pulling their weight, you’re not tapping into the full power of your campaigns. In this guide, we expand on foundational strategies and dig into advanced tactics to make your calls-to-action impossible to ignore. Why CTAs Matter CTAs […]</p>
All
Email Marketing Series – #2: How to Craft Attention-Grabbing Subject Lines
<p>Glossary Subject Line – The text displayed in the recipient’s inbox that determines whether they open the email. Open Rate – The percentage of email recipients who open a given email. Click-Through Rate (CTR) – The percentage of recipients who clicked on one or more links in the email. FOMO (Fear of Missing Out) – […]</p>
All
Email Marketing vs. Social Media Marketing — Which Should I Use?
<p>Glossary Email vs. Social Media Marketing: Which One Delivers More for eCommerce? Marketing in 2025 isn’t about choosing between email and social. It’s about understanding how each channel operates, how they differ, and how they work together. Let’s expand on their respective advantages and how to merge them for a high-performing strategy. Deep Dive: Benefits […]</p>
All
Email Marketing Series – #1: Crafting an Effective Email Marketing Strategy
<p>Glossary Email Marketing – The use of email to promote products or services and nurture customer relationships. Segmentation – Dividing your email list into specific groups based on behaviors, demographics, or purchase history. CTR (Click-Through Rate) – The percentage of people who clicked on a link in your email. Open Rate – The percentage of […]</p>
All
Email Open Rate: A Practical Guide
<p>Glossary Email Open Rate: The percentage of delivered emails that were opened by recipients. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. Revenue per Email (RPE): Total revenue generated divided by the number of emails sent. Conversion Rate: The percentage of users who completed a desired action (like […]</p>
All
3 Effective Strategies to Make Email Your Marketing Heavyweight Champion
<p>Glossary Term Definition ROI Return on Investment – how much revenue you generate for each dollar spent. RFM Recency, Frequency, Monetary – a segmentation method based on customer behavior. Rev/1k Revenue per 1,000 emails – how much revenue an email campaign generates per 1,000 sends. VTR/1k View-Through Revenue per 1,000 emails – measures delayed revenue […]</p>
All
How to Attract New Leads with Video in Your Email Marketing
<p>Glossary Term Definition CRO Conversion Rate Optimization – improving the percentage of users who take a desired action. CTR Click-Through Rate – the percentage of people who click a link in your email. AOV Average Order Value – the average dollar amount spent per order. CRM Customer Relationship Management – software for managing customer data […]</p>
All
How to Determine the Profitability of Your eCommerce Website
<p>Glossary Term Definition AOV (Average Order Value) Average revenue generated per order. Bounce Rate Percentage of users who leave the site without any interaction. Add-to-Cart Rate Percentage of users who add at least one item to their cart. Cart Abandonment Rate Percentage of shoppers who add products to their cart but do not complete the […]</p>
All
Multi-Channel eCommerce: The Key to Growing Your Online Business
<p>Glossary Term Definition Multi-Channel eCommerce Selling products across more than one digital platform (e.g., Amazon, Instagram, and your website). Omnichannel An integrated sales approach that provides customers with a seamless experience across online and in-store environments. Inventory Management System (IMS) A tool used to track inventory levels, orders, and sales across all platforms. Channel Diversification […]</p>
All
Understanding eCommerce Conversion Rate & Optimization
<p>Glossary Term Definition CRO (Conversion Rate Optimization) The practice of increasing the percentage of visitors who take a desired action on a website. Conversion Rate The ratio of conversions (sales, signups, etc.) to total site visitors, expressed as a percentage. Rage Click When users repeatedly click a non-functional or confusing element due to frustration. Heatmap […]</p>
All
How to Optimize Your eCommerce Website for More Conversions
<p>Glossary Term Definition CRO (Conversion Rate Optimization) The practice of improving the percentage of website visitors who complete a desired action like purchase or sign-up. AOV (Average Order Value) The average amount spent each time a customer places an order. Bounce Rate The percentage of visitors who leave your site without clicking or taking any […]</p>
All
Top 3 eCommerce and Digital Marketing Trends for 2025
<p>Glossary Term Definition DKIM, SPF, DMARC Email authentication protocols that prevent spoofing and ensure deliverability. CDP (Customer Data Platform) Software that consolidates and unifies customer data from multiple sources. Hyper-Personalization Real-time, data-driven customization of marketing messages at the individual level. Deliverability The ability of an email to reach the recipient’s inbox without bouncing or being […]</p>
All
Optimizing Your Email Marketing Strategy: A/B Testing Explained
<p>Glossary Term Definition A/B Testing (Split Testing) Comparing two versions of an email to see which performs better. CTR (Click-Through Rate) The percentage of recipients who clicked a link within the email. Conversion Rate The percentage of users who completed a desired action after clicking an email link. CTA (Call to Action) A prompt that […]</p>
All
35 Eye-Opening Email Marketing Stats You Need to Know
<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who click a link within the email. Open Rate The percentage of emails opened compared to those delivered. Personalization Customizing content based on subscriber behavior, interests, or demographics. Segmentation Dividing your email list into subgroups based on data to send targeted messages. Abandoned Cart […]</p>
All
7 Email Marketing Tips to Boost Your SEO
<p>Glossary Term Definition Email Marketing A direct marketing channel that uses emails to engage, convert, and retain an audience. SEO (Search Engine Optimization) The practice of increasing website visibility in organic search results using keyword strategies, content creation, and technical improvements. Backlinks Inbound links from external websites that point to your site, helping improve authority […]</p>
All
11 Common Email Marketing Mistakes That Are Tanking Your Conversions (And How to Fix Them)
<p>Glossary Term Definition A/B Testing A method of comparing two versions of an email to determine which performs better. CTA (Call to Action) A prompt in your email that tells the reader what to do next (e.g., “Shop Now”). Dark Mode A display setting where background colors are dark and text is light; increasingly common […]</p>
All
Strategic SEO Tips for Email Marketing: Boost Engagement and ROI
<p>Glossary Term Definition Email Marketing A direct marketing channel using email to promote products or services and nurture relationships. SEO (Search Engine Optimization) The practice of improving a website’s visibility in organic search results through keyword optimization, content structure, and technical performance. CTR (Click-Through Rate) The percentage of email recipients who click on a link […]</p>
All
How to Measure and Increase Email Marketing ROI (Plus Templates That Convert!)
<p>Glossary Term Definition ROI (Return on Investment) A measure of the profitability of an investment, calculated by comparing revenue to cost. Welcome Series A sequence of emails sent automatically to new subscribers to introduce the brand and encourage a first purchase. Segmentation Dividing your email list based on customer data like behavior, demographics, or engagement. […]</p>
All
Do Lifecycle Email Campaigns Really Drive Conversions? Here’s What We Found
<p>Glossary Term Definition Lifecycle Emails Automated or manual campaigns designed to target customers based on their stage in the customer journey. One-Time Buyer A customer who has purchased once but has not returned or subscribed. Lapsed Customer A previously active buyer or subscriber who has not engaged or purchased within a defined period. AOV (Average […]</p>
All
How to Use Remailing in Your Email Marketing Strategy
<p>Glossary Term Definition Remailing The practice of resending a modified version of an email campaign to subscribers who didn’t engage with the original send. Click-Through Rate (CTR) The percentage of recipients who clicked a link in your email. Open Rate The percentage of recipients who opened your email. AI Optimization Use of artificial intelligence to […]</p>
All
B2B Email Marketing: Building Relationships and Converting Leads
<p>B2B Email Marketing is a powerful tool to strengthen relationships, generate quality leads, and drive business growth through targeted email campaigns. Glossary of Key Terms Term Definition B2B (Business-to-Business) Marketing between businesses (not consumers). Often involves longer sales cycles and multiple decision-makers. MQL (Marketing Qualified Lead) A lead who has shown interest but is not […]</p>
All
Core Email Marketing Flows: 2025 Essentials for Shopify
<p>Glossary Term Definition Email Flow A series of automated emails triggered by customer behavior or actions. Campaign A one-time email sent to a specific list or segment, typically for promotions or updates. AOV (Average Order Value) The average amount spent each time a customer places an order. LTV (Customer Lifetime Value) The total revenue a […]</p>
All
Top 5 Revenue-Generating Email Marketing Journeys (Straight from a Klaviyo Partner Agency)
<p>Glossary Term Definition Email Journey / Flow A pre-scheduled sequence of emails triggered by user behavior or timing. Segmentation Grouping subscribers based on shared behaviors, interests, or attributes. Dynamic Blocks Custom email content that automatically changes based on subscriber data. LTV (Lifetime Value) A metric measuring the total revenue a customer generates throughout their relationship […]</p>
All
The Long and the Short of It: Getting to “Yes” with Email Marketing
<p>Glossary of Key Terms ✅ Short-Term Leads: Prospects ready to purchase soon with minimal persuasion. ✅ Long-Term Leads: Prospects that need nurturing, trust-building, and time before they convert. ✅ Abandoned Cart Email: Automated emails sent to users who add items to cart but do not purchase. ✅ Welcome Series: A set of introductory emails triggered […]</p>
All
10 Email Marketing KPIs Every Marketer Needs to Know
<p>Glossary of Email Marketing KPIs Term Definition Open Rate (OR) The percentage of delivered emails that were opened by recipients. Click Rate (CR) Percentage of delivered emails where any link was clicked. Click-Through Rate (CTR) Percentage of opened emails where links were clicked. Revenue Per Recipient (RPR) Total revenue generated divided by the number of […]</p>
All
3 Steps to Spring Clean Your Email Marketing Platform
<p>📚 Glossary Term Definition Email List Hygiene The practice of removing unengaged, inactive, or invalid subscribers to improve email performance. Segmentation Dividing your email list into targeted groups based on behavior, interests, or demographics. Email Flow (Automation) A series of automated emails triggered by customer behavior or specific timing rules. Re-engagement Campaign A flow or […]</p>
All
How to Use Artificial Intelligence (AI) in Email Marketing in 2024
<p>Glossary of AI Email Marketing Terms Term Definition AI (Artificial Intelligence) The simulation of human intelligence by machines to automate decisions and actions. NLG (Natural Language Generation) AI technology that creates written content using data and training models. Predictive Analytics AI-driven forecasts of customer behavior like purchase timing or churn risk. Smart Send Time AI-calculated […]</p>
All
How To Create Marketing Emails That Engage Your Audience and Get Results
<p>Glossary of Key Email Marketing Design Terms Term Definition Brand Identity The visual and tonal style that defines how a company is recognized across communication channels. Buyer Persona A detailed description of a brand’s ideal customer, including interests, behavior, and pain points. Mobile-First Design The approach of designing emails with the mobile user as the […]</p>
All
Why SMS is the Perfect Addition to Any Marketing Mix
<p>SMS Marketing Terminology Term Definition SMS Short Message Service – 160-character text messages sent to mobile devices MMS Multimedia Messaging Service – Texts that include images, videos, or audio 2FA Two-Factor Authentication – Adds security by sending login verification via SMS Click-Through Rate (CTR) The % of users who click a link inside your message […]</p>
All
Why Personalization is Critical for eCommerce Growth
<p>Glossary of Personalization Terms Why Personalization is a Non-Negotiable in eCommerce We live in a hyper-curated world. Spotify builds your playlist. Netflix serves your next binge. Amazon remembers your last order. This isn’t just convenience—it’s table stakes. In eCommerce, personalization is no longer a luxury—it’s a requirement. Shoppers expect brands to remember their preferences, recommend […]</p>
All
How to Grow Your Startup’s Email List: Lessons from Daycation
<p>Glossary Term Definition Email List Building The process of growing a database of subscriber emails, typically for marketing, nurturing, and customer acquisition purposes. Lead Magnet A valuable incentive (e.g., discount, freebie, download) offered in exchange for a user’s email address. Landing Page A dedicated standalone web page created to achieve a specific goal, such as […]</p>
All
How We Achieved a 27% Winback Rate with a Smart Email Strategy for Dumpling
<p>Glossary Why This Case Study Matters Email marketing is still the undisputed ROI king—delivering $36+ for every $1 spent—but only when emails are seen, opened, and acted on. For growth-stage apps like Dumpling, user acquisition is only half the battle. True scale comes from activation and retention. That’s where email comes in. Dumpling wasn’t just […]</p>
All
The Hidden Pitfalls of Email Marketing: Blacklists and Spam Traps
<p>Glossary Term Definition Blacklist A list of IPs or domains flagged for sending spam; getting blacklisted severely damages your email deliverability. Spam Trap Fake or dormant email addresses used to catch bad senders; emailing them harms your sender reputation. Pristine Spam Trap A spam trap email address that has never belonged to a real person […]</p>
All
The iOS18 Mail Update: What Marketers Need to Know
<p>Glossary Term Definition iOS 18 Apple’s newest software update with big changes to how email works and looks. Priority Messages A feature that pushes urgent or important emails to the top of the inbox. Digest View Groups emails by who sent them and whether they’ve been read, for a cleaner inbox. Auto Categorization Like Gmail […]</p>
All
Supercharging Customer Journey Automations with Email Touchpoints
<p>Glossary Term Definition Customer Journey All the steps someone takes with your brand—from first discovery to becoming a loyal customer. Email Flow / Automation A set of emails triggered by actions like signups or purchases, sent automatically. Data Capture Collecting info like emails, phone numbers, or preferences through forms and popups. Welcome Series A set […]</p>
All
Why Your Abandoned Cart Series Needs More Than One Email
<p>Glossary Term Definition Abandoned Cart When a shopper adds items to their cart but leaves without completing the purchase. Abandoned Cart Flow A series of emails or SMS sent after cart abandonment to recover the sale. UGC (User-Generated Content) Photos, reviews, or videos created by customers that brands use in marketing. Dynamic Discount Code A […]</p>
All
13 Simple Design Hacks Using Klaviyo Email Marketing & Shopify
<p>Glossary of Key Terms Term Definition Klaviyo Campaigns One-time promotional emails sent to a list or segment in Klaviyo. CTA (Call to Action) A prompt that directs the reader to take an action, such as clicking a button or link. Dynamic Coupon A unique discount code generated for each subscriber via Klaviyo. Personalization Token Dynamic […]</p>
All
5 Simple Tactics to Grow Your Klaviyo SMS List Without Overcomplicating Things
<p>Glossary of SMS Marketing Terms Term Definition Klaviyo SMS A built-in SMS marketing feature within Klaviyo that allows brands to send targeted text messages and integrate them with email campaigns. SMS Consent Legal opt-in confirmation from a user allowing the brand to send promotional text messages. Landing Page A dedicated standalone web page created for […]</p>
All
Why Klaviyo SMS Crushes Other SMS Providers (And How Ignoring It Costs You Revenue)
<p>Glossary of SMS & Klaviyo Terms Term Definition Klaviyo SMS A built-in SMS marketing feature in Klaviyo that allows direct messaging, tracking, and automation using first-party data. Third-Party SMS Providers External platforms (e.g., Postscript, SMSBump) that send texts but don’t integrate deeply with Klaviyo data. Cookie Tracking When a user clicks an email or SMS, […]</p>
All
10 Klaviyo Strategies That Drove Over $50 Million for Our Clients
<p>Glossary of Terms Term Definition Klaviyo An email and SMS marketing platform designed for eCommerce brands to automate, personalize, and analyze customer communication. Automation Flow A sequence of pre-set messages triggered by specific user actions like purchases, form fills, or cart abandons. Segmentation The act of dividing your email/SMS list into groups based on behavior, […]</p>
All
Email Marketing Management for eCommerce: A Real Guide
<p>Glossary of Key Email Marketing Terms Term Definition Email Marketing Management The process of planning, executing, analyzing, and optimizing email campaigns and automations to meet business objectives. Campaign A one-time email blast sent to a list or segment, typically tied to a specific event or offer. Automation (Flow) A pre-configured series of emails triggered by […]</p>
All
Email Marketing 101: How to Create Emails That Convert
<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like “Buy Now” or “Read More.” Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. […]</p>
All
Shopify Email Marketing: Campaigns + Automations That Actually Grow Sales
<p>Glossary of Key Email Marketing Terms for Shopify Merchants Why Shopify Email Marketing is a Non-Negotiable in 2025 Email isn’t dead—it’s your most profitable channel. It’s not just for pushing out promos; it’s your always-on sales engine. Here’s why email is mandatory: Metric Performance ROI $36 for every $1 spent Open Rates (Transactional) 50–80% Cart […]</p>
All
7 eCommerce Trends to Watch in 2025
<p>Glossary Term Definition M-commerce Mobile commerce, or shopping via smartphones and tablets. AI (Artificial Intelligence) Technology enabling automated learning and decision-making. Social Commerce Shopping directly on social media platforms like Instagram or TikTok. Personalization Tailoring content or offers based on individual user data or behavior. Visual Commerce Using interactive visuals, AR, or UGC to improve […]</p>
All
The Complete Guide to Winning at B2B eCommerce in 2025
<p>Glossary Term Definition AOV (Average Order Value) The average dollar amount spent per order. CLV (Customer Lifetime Value) The projected revenue from a customer over the entire relationship. ERP (Enterprise Resource Planning) Software for managing daily business operations. CRM (Customer Relationship Management) Software used to manage customer data and relationships. Net Terms Payment terms that […]</p>
All
Answering YOUR Email Marketing Questions
<p>Glossary Term Definition GDPR A regulation protecting personal data and privacy in the EU. CAN-SPAM A US law governing commercial email and ensuring recipients can opt out. Open Rate Percentage of recipients who open your email. CTR (Click-Through Rate) Percentage of people who click a link inside the email. A/B Testing Sending two versions of […]</p>
All
What Is Email Marketing and Why Does It Work So Well?
<p>Glossary Term Definition CTR (Click-Through Rate) Percentage of recipients who clicked a link in your email. ESP (Email Service Provider) A platform for creating, sending, and managing email campaigns. Segmentation Dividing your email list into groups based on behavior or demographics. Personalization Tailoring content to individual subscribers using their data. Automation Triggered emails sent based […]</p>
All
5 Steps Toward a Successful Email Marketing Campaign
<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who clicked on a link in the email. A/B Testing Comparing two versions of an email to see which performs better. ESP (Email Service Provider) A platform like Klaviyo or Mailchimp that helps manage email campaigns. Responsive Design An email layout that adapts to […]</p>
All
8 Proven Strategies to Build Your Email Marketing Lists in 2025
<p>Glossary Term Definition ESP (Email Service Provider) A platform used to manage, send, and track email marketing campaigns. Gated Content Valuable digital content made accessible only after providing an email address. UGC (User-Generated Content) Content created and shared by users that promotes a brand organically. CTA (Call-to-Action) A prompt in marketing encouraging a specific action, […]</p>
All
How to Supercharge Your Social Media with Email Marketing
<p>Glossary Term Definition Email Campaign A structured email message sent to a list with a specific goal. CTA (Call-to-Action) A prompt encouraging recipients to take an action (e.g., click, follow). UGC (User-Generated Content) Content created by customers and shared on social media. Referral Program A system offering rewards for customers who refer others to a […]</p>
All
The No-B.S. Guide to Ecommerce Email Marketing
<p>Glossary Term Definition ROI (Return on Investment) The profit gained from email campaigns relative to cost. CTA (Call-to-Action) A prompt in an email encouraging users to take a specific action. Segmentation Dividing your email list into groups based on behaviors or attributes. Flows Automated emails triggered by customer actions or milestones. Campaigns One-off email blasts […]</p>
All
How Email Can Power Your Customer Loyalty
<p>Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of […]</p>
All
How Much Does Email Marketing Cost in 2025?
<p>Glossary Introduction Email marketing isn’t just an optional add-on to your digital strategy—it’s foundational. But the question every eCommerce operator has: How much does it really cost to run effective email campaigns? The answer? It depends. In this guide, we’ll unpack every factor influencing your email marketing costs, from platform fees to creative execution. We’ll […]</p>
All
Email Marketing 101: How to Create Emails That Convert
<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like “Buy Now” or “Read More.” Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. […]</p>
All
Create a Winning Welcome Email Strategy
<p>Your Welcome Email Cheat Sheet ✅️ Welcome Email Strategy: A series of automated emails sent to new subscribers post-signup. ✅️ Open Rate: The percentage of recipients who opened your email. ✅️ CTR (Click-Through Rate): The percentage of recipients who clicked a link inside your email. ✅️ CTA (Call to Action): A direct instruction (button or […]</p>
All
How to Revitalize Your eCommerce Sales in the New Year
<p>Glossary Introduction January isn’t just about resolutions—it’s a strategic window for ecommerce growth. Customers are energized by a fresh start and looking for brands that align with their goals. By leveraging New Year momentum, brands can attract, engage, and retain more customers. This guide breaks down five high-impact strategies (plus a bonus optimization tip) to […]</p>
All
Customer Survey Emails: Finding the REAL Reason People Aren’t Buying
<p>📃 Glossary of Terms Term Definition Customer Survey Email A message sent to customers requesting feedback via a questionnaire, often linked to a form. Response Rate The percentage of recipients who complete the survey out of the total who received the email. Buyer Persona A fictional representation of your ideal customer based on data and […]</p>
All
E-commerce Email Marketing: Dos, Don’ts, and Essential Tips for CBD Brands
<p>E-commerce Email Marketing has become a crucial tool for businesses looking to engage customers, drive conversions, and build lasting relationships with their audience. Quick Reference Guide ✅ Email FlowA series of automated emails triggered by specific user actions (e.g., signing up, purchasing, abandoning cart). ✅ CTR (Click-Through Rate)The percentage of recipients who clicked on at […]</p>
All
The Ultimate Crash Course Email Marketing for E-commerce Store
<p>Email Marketing for E-commerce stores is one of the best ways to grow your business these days. 🔍 Quick Reference Guide ✅ Email FlowAn automated sequence of emails triggered by customer actions (e.g., signup, purchase, cart abandonment). ✅ Trigger-Based EmailAn email sent based on a specific event, like a user abandoning a cart or signing […]</p>
All
3 Retention Metrics You’re Measuring Incorrectly + Strategies to Fix Them
<p>Tracking these 3 retention metrics will provide valuable insights into customer loyalty and help you refine strategies to boost long-term business growth. Glossary of Terms Term Definition RPR (Repeat Purchase Rate) The percentage of customers who make a second purchase after their first. CLV / LTV (Customer Lifetime Value) The total gross margin (not revenue) […]</p>
All
How to Measure the Success of Your Email Marketing Strategy
<p>An effective email marketing strategy is essential for growing your brand, increasing engagement, and driving conversions through personalized and targeted campaigns. Glossary of Terms Term Definition CRM Customer Relationship Management – the system and strategy for managing customer interactions and data. CLV Customer Lifetime Value – the total revenue a customer generates over their relationship […]</p>
All
How to Run A/B Tests in Email Marketing
<p>A/B tests in email marketing allow you to experiment with different elements to refine your campaigns and achieve higher engagement and better results. Glossary of Terms (Quick Reference) Term Definition A/B Testing Comparing two email versions to measure performance of a single variable Conversion Rate (CVR) % of users who take a desired action (e.g. […]</p>
All
9 Pillars of Email Marketing Success
<p>Mastering the 9 pillars of email marketing is crucial to running successful campaigns that drive engagement, conversions, and lasting customer relationships. Glossary of Email Marketing Term Term Definition ESP Email Service Provider (like Klaviyo, Mailchimp, or ActiveCampaign) Flows Automated email sequences triggered by behavior (e.g., sign-up, purchase) AOV Average Order Value CLV Customer Lifetime Value […]</p>
All
Rethink Customer Loyalty: 7 game-changing strategies to retain customers
<p>Implementing 7 game-changing strategies to retain customers can foster loyalty and build long-term relationships that benefit your business. 🔍 Glossary of Terms Term Simple Definition Customer Retention Keeping customers coming back to buy again instead of losing them. LTV (Lifetime Value) How much money a customer is expected to spend with your brand over time. […]</p>
All
Good Email Marketer vs Bad Email Marketer
<p>Understanding the key differences between a good email marketer and a bad one can help refine your strategies and achieve higher engagement and conversions. 🔍 Glossary of Terms Term Definition CAC Customer Acquisition Cost: What it costs to acquire one paying customer CLV / LTV Customer Lifetime Value: Revenue expected from one customer over their […]</p>
All
What is MMS and Why You Should Start Now
<p>Glossary: Key MMS Marketing Terms Term Definition MMS (Multimedia Messaging Service) A messaging protocol that supports the delivery of images, videos, audio, and rich text via mobile SMS (Short Message Service) Traditional text messages limited to 160 characters and no media support CTIA The U.S. wireless industry’s trade group, regulating best practices for SMS/MMS marketing […]</p>
All
Why SMS is the Marketing Channel of the Future
<p>SMS marketing is quickly becoming the go-to channel for businesses due to its high engagement rates, instant delivery, and direct connection with customers. Quick Glossary: SMS Marketing Terms You Need to Know Term Definition SMS Short Message Service – 160-character text-based messages sent to mobile phones MMS Multimedia Messaging Service – allows sending images, videos, […]</p>
All
EDM Marketing vs Email Marketing: What’s the Difference?
<p>EDM Marketing Vs Email Marketing are often used interchangeably, but they have distinct differences that can impact your marketing strategy. Quick Reference: Key Terms & Definitions Term Definition EDM Marketing Electronic Direct Mail – a campaign-based strategy built around personalized, segmented, and behavior-driven email content Email Marketing A broader communication strategy using email to deliver […]</p>
All
Case Study: How Smart Klaviyo Email Segmentation Boosted Conversions by 323%
<p>Klaviyo email segmentation helps you send tailored campaigns that resonate with customers and significantly boost engagement and conversions. Key Concepts to Know Term What It Means Segmentation Breaking your list into smaller groups based on behavior, lifecycle, or demographics Deliverability Your ability to land in the inbox—not spam Modular Email Design Template system using reusable, […]</p>
All
6 Marketing Strategies to Future-Proof Your Marketing
<p>These 6 marketing strategies will help you boost business growth, enhance visibility, and drive customer engagement. Foundational Terms Term Definition Zero-Party Data Data explicitly shared by customers (e.g. quiz answers, preferences) RFM Modeling Scoring model based on Recency, Frequency, and Monetary value of purchases First-Party Data Behavioral data collected directly (e.g. site visits, email opens) […]</p>
All
Mastering Klaviyo Email Design: 11 Tips That Actually Work
<p>Klaviyo email design allows you to create visually stunning campaigns that boost engagement and improve conversion rates. 🔍 Understanding the Terms ✅ KlaviyoA leading email and SMS marketing platform built for eCommerce businesses (especially Shopify, WooCommerce, and BigCommerce). ✅ CTA (Call-to-Action)A button or link that directs a user to take an action (e.g., “Buy Now,” […]</p>
All
How to Customize Shopify Email Templates Quickly and Efficiently
<p>Glossary of Email Design & Shopify Terms Term Definition Liquid Shopify’s open-source template language used to pull dynamic data into emails (e.g., {{ customer.first_name }}). MJML (Mailjet Markup Language) A framework that simplifies the creation of responsive, cross-client HTML emails. React Email A modern way to code dynamic, component-based emails using React syntax. Email Client […]</p>
All
The Next Frontier of E-Commerce: What’s Coming and How to Prepare
<p>The frontier of e-commerce is marked by innovative technologies and trends that are revolutionizing the future of online retail. Glossary of Terms Term Definition AI (Artificial Intelligence) Computer systems that mimic human intelligence to automate decision-making and improve personalization. Machine Learning A subset of AI where systems learn from data patterns to improve future performance—used […]</p>
All
Three Steps to Increasing Your Marketing Email Open Rates
<p>Glossary of Email Marketing Terms Term Definition Open Rate The percentage of recipients who open your email. Calculated by (unique opens ÷ total delivered emails) × 100. Sender Reputation A score assigned by inbox providers (like Gmail) based on your sending habits, list health, and engagement. Segmentation Breaking your email list into sub-groups based on […]</p>
All
Best Practices for Optimizing Email Flows with Klaviyo
<p>Optimizing email flows with Klaviyo helps streamline automation, increase engagement, and improve conversions through tailored email strategies. Glossary of Terms Term Definition Email Flow A series of automated emails triggered by customer behavior (e.g. abandoned cart, post-purchase, signup). Segmentation Grouping your subscribers based on shared traits or actions to send more targeted messages. Dynamic Content […]</p>
All
Email Marketing ROI: The Most Reliable Revenue Engine You’re Not Fully Using
<p>Quick Reference Guide Email Marketing ROI ✅ Email FlowAn automated sequence triggered by a customer action (e.g., signup, purchase, abandonment). ✅ CTR (Click-Through Rate)The percentage of recipients who click a link in your email. ✅ Open RatePercentage of recipients who opened your email. ✅ SegmentationDividing your list into smaller groups based on behavior, demographics, or […]</p>
All
Conquering the Gmail Inbox: How to Keep Your Emails Out of the Junk Folder
<p>Conquering the Gmail Inbox is key to boosting productivity with effective email organization, sorting, and management techniques. Understanding the Terms ✅ Email DeliverabilityThe ability of an email to land in a subscriber’s inbox instead of the spam folder. ✅ SPF (Sender Policy Framework)A DNS record that verifies which servers are allowed to send email on […]</p>
All
Refreshed Blog: “SMS Marketing for E-commerce: A Straightforward Guide”
<p>SMS Marketing for e-commerce is a powerful tool to engage customers instantly, increase conversions, and create personalized experiences that drive sales. 🔍 Glossary of Terms Term Definition SMS (Short Message Service) Text-only messages up to 160 characters sent to a user’s phone. MMS (Multimedia Messaging Service) Text messages that include images, videos, GIFs, or audio. […]</p>
All
Discover Your Business Leaks
Not Sure Where to Start?
Let's find the biggest retention opportunities in your business. Get a free Klaviyo audit or retention consultation.
