The Blossom Blogs
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<p>Glossary The Complete Guide to Crafting Email CTAs That Convert Email marketing works. But if your CTAs aren&#8217;t pulling their weight, you&#8217;re not tapping into the full power of your campaigns. In this guide, we expand on foundational strategies and dig into advanced tactics to make your calls-to-action impossible to ignore. Why CTAs Matter CTAs [&hellip;]</p>

<p>Glossary Subject Line – The text displayed in the recipient&#8217;s inbox that determines whether they open the email. Open Rate – The percentage of email recipients who open a given email. Click-Through Rate (CTR) – The percentage of recipients who clicked on one or more links in the email. FOMO (Fear of Missing Out) – [&hellip;]</p>

<p>Glossary Email vs. Social Media Marketing: Which One Delivers More for eCommerce? Marketing in 2025 isn&#8217;t about choosing between email and social. It’s about understanding how each channel operates, how they differ, and how they work together. Let&#8217;s expand on their respective advantages and how to merge them for a high-performing strategy. Deep Dive: Benefits [&hellip;]</p>

<p>Glossary Email Marketing – The use of email to promote products or services and nurture customer relationships. Segmentation – Dividing your email list into specific groups based on behaviors, demographics, or purchase history. CTR (Click-Through Rate) – The percentage of people who clicked on a link in your email. Open Rate – The percentage of [&hellip;]</p>

<p>Glossary Email Open Rate: The percentage of delivered emails that were opened by recipients. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. Revenue per Email (RPE): Total revenue generated divided by the number of emails sent. Conversion Rate: The percentage of users who completed a desired action (like [&hellip;]</p>

<p>Glossary Term Definition ROI Return on Investment – how much revenue you generate for each dollar spent. RFM Recency, Frequency, Monetary – a segmentation method based on customer behavior. Rev/1k Revenue per 1,000 emails – how much revenue an email campaign generates per 1,000 sends. VTR/1k View-Through Revenue per 1,000 emails – measures delayed revenue [&hellip;]</p>