The Blossom Blogs
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<p>Glossary Term Definition AOV (Average Order Value) Average revenue generated per order. Bounce Rate Percentage of users who leave the site without any interaction. Add-to-Cart Rate Percentage of users who add at least one item to their cart. Cart Abandonment Rate Percentage of shoppers who add products to their cart but do not complete the [&hellip;]</p>

<p>Glossary Term Definition Multi-Channel eCommerce Selling products across more than one digital platform (e.g., Amazon, Instagram, and your website). Omnichannel An integrated sales approach that provides customers with a seamless experience across online and in-store environments. Inventory Management System (IMS) A tool used to track inventory levels, orders, and sales across all platforms. Channel Diversification [&hellip;]</p>

<p>Glossary Term Definition CRO (Conversion Rate Optimization) The practice of increasing the percentage of visitors who take a desired action on a website. Conversion Rate The ratio of conversions (sales, signups, etc.) to total site visitors, expressed as a percentage. Rage Click When users repeatedly click a non-functional or confusing element due to frustration. Heatmap [&hellip;]</p>

<p>Glossary Term Definition CRO (Conversion Rate Optimization) The practice of improving the percentage of website visitors who complete a desired action like purchase or sign-up. AOV (Average Order Value) The average amount spent each time a customer places an order. Bounce Rate The percentage of visitors who leave your site without clicking or taking any [&hellip;]</p>

<p>Glossary Term Definition DKIM, SPF, DMARC Email authentication protocols that prevent spoofing and ensure deliverability. CDP (Customer Data Platform) Software that consolidates and unifies customer data from multiple sources. Hyper-Personalization Real-time, data-driven customization of marketing messages at the individual level. Deliverability The ability of an email to reach the recipient’s inbox without bouncing or being [&hellip;]</p>

<p>Glossary Term Definition A/B Testing (Split Testing) Comparing two versions of an email to see which performs better. CTR (Click-Through Rate) The percentage of recipients who clicked a link within the email. Conversion Rate The percentage of users who completed a desired action after clicking an email link. CTA (Call to Action) A prompt that [&hellip;]</p>