February 17, 2025
Glossary of Terms
| Term | Definition |
|---|---|
| ESP (Email Service Provider) | A platform used to design, send, and track email campaigns (e.g., Klaviyo, Mailchimp). |
| In-House Marketing | Email marketing strategy and execution managed entirely by your internal team. |
| Agency Model | Outsourcing email marketing to an external agency specializing in CRM, design, copy, and automation. |
| Hybrid Model | A strategic split between in-house ownership and external agency support. |
| Lifecycle Flows | Automated email sequences tied to user behavior (e.g., welcome, cart abandonment, winback). |
| CRM (Customer Relationship Management) | Software and strategies for managing customer data and communication. |
| Retention Marketing | Marketing strategies focused on keeping and growing existing customers, often via email. |
Table of contents
Why This Matters: Email Isn’t Just Email Anymore
Email drives $42 in ROI per $1 spent—but only when executed with clarity, strategy, and consistency.
With rising CAC, shrinking margins, and saturated ad channels, retention is king. And email? It’s the throne.
But who’s best suited to run it?
Should your internal team build and own the program?
Or should you tap the expertise of a specialized agency?
Or blend the two with a hybrid model?
Let’s break it all down.
In-House Email Marketing: Full Control, Full Accountability
Managing email in-house means building your own internal team—copywriters, designers, CRM managers, and analysts—who own strategy and execution.
Pros of Going In-House
1. Control and Brand Integrity
No one knows your brand voice, positioning, or customers like your own team. With in-house marketing:
- Campaigns align tightly with product and brand priorities
- You can make real-time adjustments during launches or emergencies
- You avoid delays or disconnects with outside vendors
2. Faster Feedback Loops
The team’s embedded in the business. They see:
- Customer reviews
- Sales patterns
- Product inventory
- Live campaign performance
This context fuels faster, sharper marketing decisions.
3. Long-Term Cost Efficiency
Agencies charge for time and deliverables. In-house teams require salaries, yes—but:
- Costs flatten over time
- Your team can take on more across CRM, SMS, retention
- Knowledge stays in the business
Cons of In-House Email Marketing
| Challenge | Description |
|---|---|
| Talent Gaps | Hiring top-tier CRM experts is expensive and competitive |
| Slow Ramp-Up | Onboarding and training takes time |
| Tool Complexity | You’re responsible for ESP setup, integration, compliance, segmentation |
| Risk of Tunnel Vision | Teams can lose the “outside perspective” on trends and creative |
Outsourcing to an Email Marketing Agency: Speed, Scale & Expertise
Partnering with an agency means working with experts who live and breathe email. Many brands hand over strategy, creative, and flow builds to trusted external partners.
Pros of Working with an Agency
1. Specialized Expertise
Top agencies (like Blossom Ecom manage hundreds of accounts across industries. That means:
- Your flows and campaigns reflect industry benchmarks
- You get custom strategy + technical precision (e.g., deliverability audits, segmentation)
- You access senior designers, copywriters, and CRM strategists—without hiring in-house
2. Scalability
Launching 20+ SKUs? Running BFCM campaigns? Agency teams can absorb:
- High-volume production
- Tight deadlines
- Multi-channel CRM campaigns (email + SMS + retention)
3. Fresh Perspective
Agencies bring:
- Competitive insights
- Testing ideas from other industries
- Performance benchmarks and innovation (e.g., dynamic content blocks, AI-driven timing)
Cons of Email Marketing Agencies
| Challenge | Description |
|---|---|
| Cost | Monthly retainers or project rates add up |
| Less Real-Time Control | You’re relying on external teams and timelines |
| Onboarding Curve | Ramp-up may take weeks depending on complexity |
The Hybrid Model: Maximize Flexibility, Minimize Risk
The hybrid model is rising fast—especially for scaling eCommerce brands.
It blends internal ownership with external execution support.
Pros of the Hybrid Approach
1. Strategic Flexibility
- In-house team owns CRM calendar, strategy, or core flows
- Agency steps in for design, segmentation, testing, or heavy lift projects
It’s not either/or. It’s “and.”
2. Knowledge Sharing
Agencies train your team on best practices, technical setups, and emerging tools. Over time:
- Your in-house team gets smarter
- You reduce dependency while scaling capability
3. Redundancy = Risk Management
Sick leave? Burnout? Unforeseen turnover? A hybrid model ensures nothing stops.
Cons of Hybrid Teams
| Challenge | Description |
|---|---|
| Requires Tight Coordination | Communication, shared drives, task clarity are key |
| Can Get Complex | Without clear role splits, you risk duplicate work or missed opportunities |
Which Email Marketing Model is Right for You?
There’s no one-size-fits-all.
But here’s a smart breakdown:
Go In-House If:
| ✅ Condition | Why it matters |
|---|---|
| You already have strong internal talent | Cost-effective, fast, and brand-aligned |
| You want full control over execution | Great for DTC brands in tight verticals |
| Your campaigns change frequently | Internal access = faster pivots |
Choose an Agency If:
| ✅ Condition | Why it matters |
|---|---|
| You need deep strategy + execution | Agencies bring specialized teams and tools |
| You’re scaling fast | Campaign volume won’t break your in-house team |
| You want to explore ESP migration, personalization, or deliverability | Agencies live in the tech stack daily |
Opt for Hybrid If:
| ✅ Condition | Why it matters |
|---|---|
| You want control + scale | Perfect for brands in $3M–$50M revenue tiers |
| You’re building an internal team but need a head start | Agency can train + support initial growth |
| You’re running peak campaigns like BFCM or product launches | Extra hands = less chaos, more clarity |
Suggested Tables & Visuals
Comparison Table: In-House vs. Agency vs. Hybrid
| Criteria | In-House | Agency | Hybrid |
|---|---|---|---|
| Control | ✅ High | ❌ Medium | ✅ Medium |
| Cost Over Time | ✅ Low (long-term) | ❌ High | ⚖️ Moderate |
| Speed to Launch | ❌ Slower | ✅ Fast | ⚖️ Balanced |
| Strategy Depth | ⚖️ Varies | ✅ Deep | ✅ Deep |
| Scalability | ❌ Limited | ✅ High | ✅ High |
| Innovation Exposure | ⚖️ Moderate | ✅ High | ✅ High |
| Brand Knowledge | ✅ Deep | ❌ Shallow (initially) | ✅ Shared |
Visuals to Include
- Org chart comparison: In-house vs. agency vs. hybrid model
- Email performance dashboard with hybrid model KPIs
- Timeline visual: Flow build turnaround times by model
- Snapshot: What a hybrid collaboration doc looks like (task split, flow ownership)
Internal Content Blocks to Link
- [How to Audit Your Email Marketing Program]
- [Top 5 Lifecycle Flows Every DTC Brand Needs]
- [Welcome Flow Blueprint: Convert More First-Time Shoppers]
Frequently Asked Questions (FAQ)
1. How much should I budget for an email marketing agency?
Depending on scope and volume, agency retainers can range from $3,000 to $15,000/month. Blossom Ecom offers scalable options based on campaign needs.
2. What tools do I need for in-house email marketing?
At minimum: An ESP (like Klaviyo), design tools (like Figma or Canva), testing tools, deliverability software (InboxMonster), and analytics (GA4 or Lifetimely).
3. Can agencies help with SMS or retention beyond email?
Absolutely. Most modern agencies manage full CRM ecosystems: email, SMS, loyalty, referrals, and customer data platforms (CDPs).
4. How long does it take to ramp up an agency?
Typically 2–4 weeks, depending on access to assets, ESP setup, and campaign calendar planning.
5. Is hybrid email marketing suitable for small teams?
Yes. It’s especially useful for teams with a single marketer or generalist who needs specialized support.
6. What are signs it’s time to move from in-house to agency?
If you’re missing deadlines, stuck on strategy, or seeing declining results without fresh ideas—it’s time to bring in external muscle.
Final Thoughts: Build the Model That Scales With You
Email isn’t going away—it’s evolving. It’s the one channel you own, control, and scale predictably.
Whether you build internally, outsource, or blend both, what matters is:
- Strategic alignment
- Execution excellence
- Data-driven decision making
At Blossom Ecom, we’ve supported 100+ brands across all three models. From audits to full management to team training—we help you grow smarter.
Ready to map out the best-fit model for your business?
Reach out for a free CRM strategy audit and get clarity on where to go next.
Need help implementing this?
Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.
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Why Personalization is Critical for eCommerce Growth
<p>Glossary of Personalization Terms Why Personalization is a Non-Negotiable in eCommerce We live in a hyper-curated world. Spotify builds your playlist. Netflix serves your next binge. Amazon remembers your last order. This isn’t just convenience—it’s table stakes. In eCommerce, personalization is no longer a luxury—it’s a requirement. Shoppers expect brands to remember their preferences, recommend […]</p>
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How to Grow Your Startup’s Email List: Lessons from Daycation
<p>Glossary Term Definition Email List Building The process of growing a database of subscriber emails, typically for marketing, nurturing, and customer acquisition purposes. Lead Magnet A valuable incentive (e.g., discount, freebie, download) offered in exchange for a user’s email address. Landing Page A dedicated standalone web page created to achieve a specific goal, such as […]</p>
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How We Achieved a 27% Winback Rate with a Smart Email Strategy for Dumpling
<p>Glossary Why This Case Study Matters Email marketing is still the undisputed ROI king—delivering $36+ for every $1 spent—but only when emails are seen, opened, and acted on. For growth-stage apps like Dumpling, user acquisition is only half the battle. True scale comes from activation and retention. That’s where email comes in. Dumpling wasn’t just […]</p>
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The Hidden Pitfalls of Email Marketing: Blacklists and Spam Traps
<p>Glossary Term Definition Blacklist A list of IPs or domains flagged for sending spam; getting blacklisted severely damages your email deliverability. Spam Trap Fake or dormant email addresses used to catch bad senders; emailing them harms your sender reputation. Pristine Spam Trap A spam trap email address that has never belonged to a real person […]</p>
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The iOS18 Mail Update: What Marketers Need to Know
<p>Glossary Term Definition iOS 18 Apple’s newest software update with big changes to how email works and looks. Priority Messages A feature that pushes urgent or important emails to the top of the inbox. Digest View Groups emails by who sent them and whether they’ve been read, for a cleaner inbox. Auto Categorization Like Gmail […]</p>
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Supercharging Customer Journey Automations with Email Touchpoints
<p>Glossary Term Definition Customer Journey All the steps someone takes with your brand—from first discovery to becoming a loyal customer. Email Flow / Automation A set of emails triggered by actions like signups or purchases, sent automatically. Data Capture Collecting info like emails, phone numbers, or preferences through forms and popups. Welcome Series A set […]</p>
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Why Your Abandoned Cart Series Needs More Than One Email
<p>Glossary Term Definition Abandoned Cart When a shopper adds items to their cart but leaves without completing the purchase. Abandoned Cart Flow A series of emails or SMS sent after cart abandonment to recover the sale. UGC (User-Generated Content) Photos, reviews, or videos created by customers that brands use in marketing. Dynamic Discount Code A […]</p>
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13 Simple Design Hacks Using Klaviyo Email Marketing & Shopify
<p>Glossary of Key Terms Term Definition Klaviyo Campaigns One-time promotional emails sent to a list or segment in Klaviyo. CTA (Call to Action) A prompt that directs the reader to take an action, such as clicking a button or link. Dynamic Coupon A unique discount code generated for each subscriber via Klaviyo. Personalization Token Dynamic […]</p>
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5 Simple Tactics to Grow Your Klaviyo SMS List Without Overcomplicating Things
<p>Glossary of SMS Marketing Terms Term Definition Klaviyo SMS A built-in SMS marketing feature within Klaviyo that allows brands to send targeted text messages and integrate them with email campaigns. SMS Consent Legal opt-in confirmation from a user allowing the brand to send promotional text messages. Landing Page A dedicated standalone web page created for […]</p>
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Why Klaviyo SMS Crushes Other SMS Providers (And How Ignoring It Costs You Revenue)
<p>Glossary of SMS & Klaviyo Terms Term Definition Klaviyo SMS A built-in SMS marketing feature in Klaviyo that allows direct messaging, tracking, and automation using first-party data. Third-Party SMS Providers External platforms (e.g., Postscript, SMSBump) that send texts but don’t integrate deeply with Klaviyo data. Cookie Tracking When a user clicks an email or SMS, […]</p>
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10 Klaviyo Strategies That Drove Over $50 Million for Our Clients
<p>Glossary of Terms Term Definition Klaviyo An email and SMS marketing platform designed for eCommerce brands to automate, personalize, and analyze customer communication. Automation Flow A sequence of pre-set messages triggered by specific user actions like purchases, form fills, or cart abandons. Segmentation The act of dividing your email/SMS list into groups based on behavior, […]</p>
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Email Marketing Management for eCommerce: A Real Guide
<p>Glossary of Key Email Marketing Terms Term Definition Email Marketing Management The process of planning, executing, analyzing, and optimizing email campaigns and automations to meet business objectives. Campaign A one-time email blast sent to a list or segment, typically tied to a specific event or offer. Automation (Flow) A pre-configured series of emails triggered by […]</p>
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Email Marketing 101: How to Create Emails That Convert
<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like “Buy Now” or “Read More.” Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. […]</p>
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Shopify Email Marketing: Campaigns + Automations That Actually Grow Sales
<p>Glossary of Key Email Marketing Terms for Shopify Merchants Why Shopify Email Marketing is a Non-Negotiable in 2025 Email isn’t dead—it’s your most profitable channel. It’s not just for pushing out promos; it’s your always-on sales engine. Here’s why email is mandatory: Metric Performance ROI $36 for every $1 spent Open Rates (Transactional) 50–80% Cart […]</p>
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7 eCommerce Trends to Watch in 2025
<p>Glossary Term Definition M-commerce Mobile commerce, or shopping via smartphones and tablets. AI (Artificial Intelligence) Technology enabling automated learning and decision-making. Social Commerce Shopping directly on social media platforms like Instagram or TikTok. Personalization Tailoring content or offers based on individual user data or behavior. Visual Commerce Using interactive visuals, AR, or UGC to improve […]</p>
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The Complete Guide to Winning at B2B eCommerce in 2025
<p>Glossary Term Definition AOV (Average Order Value) The average dollar amount spent per order. CLV (Customer Lifetime Value) The projected revenue from a customer over the entire relationship. ERP (Enterprise Resource Planning) Software for managing daily business operations. CRM (Customer Relationship Management) Software used to manage customer data and relationships. Net Terms Payment terms that […]</p>
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Answering YOUR Email Marketing Questions
<p>Glossary Term Definition GDPR A regulation protecting personal data and privacy in the EU. CAN-SPAM A US law governing commercial email and ensuring recipients can opt out. Open Rate Percentage of recipients who open your email. CTR (Click-Through Rate) Percentage of people who click a link inside the email. A/B Testing Sending two versions of […]</p>
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What Is Email Marketing and Why Does It Work So Well?
<p>Glossary Term Definition CTR (Click-Through Rate) Percentage of recipients who clicked a link in your email. ESP (Email Service Provider) A platform for creating, sending, and managing email campaigns. Segmentation Dividing your email list into groups based on behavior or demographics. Personalization Tailoring content to individual subscribers using their data. Automation Triggered emails sent based […]</p>
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5 Steps Toward a Successful Email Marketing Campaign
<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who clicked on a link in the email. A/B Testing Comparing two versions of an email to see which performs better. ESP (Email Service Provider) A platform like Klaviyo or Mailchimp that helps manage email campaigns. Responsive Design An email layout that adapts to […]</p>
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8 Proven Strategies to Build Your Email Marketing Lists in 2025
<p>Glossary Term Definition ESP (Email Service Provider) A platform used to manage, send, and track email marketing campaigns. Gated Content Valuable digital content made accessible only after providing an email address. UGC (User-Generated Content) Content created and shared by users that promotes a brand organically. CTA (Call-to-Action) A prompt in marketing encouraging a specific action, […]</p>
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How to Supercharge Your Social Media with Email Marketing
<p>Glossary Term Definition Email Campaign A structured email message sent to a list with a specific goal. CTA (Call-to-Action) A prompt encouraging recipients to take an action (e.g., click, follow). UGC (User-Generated Content) Content created by customers and shared on social media. Referral Program A system offering rewards for customers who refer others to a […]</p>
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The No-B.S. Guide to Ecommerce Email Marketing
<p>Glossary Term Definition ROI (Return on Investment) The profit gained from email campaigns relative to cost. CTA (Call-to-Action) A prompt in an email encouraging users to take a specific action. Segmentation Dividing your email list into groups based on behaviors or attributes. Flows Automated emails triggered by customer actions or milestones. Campaigns One-off email blasts […]</p>
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How Email Can Power Your Customer Loyalty
<p>Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of […]</p>
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How Much Does Email Marketing Cost in 2025?
<p>Glossary Introduction Email marketing isn’t just an optional add-on to your digital strategy—it’s foundational. But the question every eCommerce operator has: How much does it really cost to run effective email campaigns? The answer? It depends. In this guide, we’ll unpack every factor influencing your email marketing costs, from platform fees to creative execution. We’ll […]</p>
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Email Marketing 101: How to Create Emails That Convert
<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like “Buy Now” or “Read More.” Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. […]</p>
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Create a Winning Welcome Email Strategy
<p>Your Welcome Email Cheat Sheet ✅️ Welcome Email Strategy: A series of automated emails sent to new subscribers post-signup. ✅️ Open Rate: The percentage of recipients who opened your email. ✅️ CTR (Click-Through Rate): The percentage of recipients who clicked a link inside your email. ✅️ CTA (Call to Action): A direct instruction (button or […]</p>
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How to Revitalize Your eCommerce Sales in the New Year
<p>Glossary Introduction January isn’t just about resolutions—it’s a strategic window for ecommerce growth. Customers are energized by a fresh start and looking for brands that align with their goals. By leveraging New Year momentum, brands can attract, engage, and retain more customers. This guide breaks down five high-impact strategies (plus a bonus optimization tip) to […]</p>
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Customer Survey Emails: Finding the REAL Reason People Aren’t Buying
<p>📃 Glossary of Terms Term Definition Customer Survey Email A message sent to customers requesting feedback via a questionnaire, often linked to a form. Response Rate The percentage of recipients who complete the survey out of the total who received the email. Buyer Persona A fictional representation of your ideal customer based on data and […]</p>
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E-commerce Email Marketing: Dos, Don’ts, and Essential Tips for CBD Brands
<p>E-commerce Email Marketing has become a crucial tool for businesses looking to engage customers, drive conversions, and build lasting relationships with their audience. Quick Reference Guide ✅ Email FlowA series of automated emails triggered by specific user actions (e.g., signing up, purchasing, abandoning cart). ✅ CTR (Click-Through Rate)The percentage of recipients who clicked on at […]</p>
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The Ultimate Crash Course Email Marketing for E-commerce Store
<p>Email Marketing for E-commerce stores is one of the best ways to grow your business these days. 🔍 Quick Reference Guide ✅ Email FlowAn automated sequence of emails triggered by customer actions (e.g., signup, purchase, cart abandonment). ✅ Trigger-Based EmailAn email sent based on a specific event, like a user abandoning a cart or signing […]</p>
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3 Retention Metrics You’re Measuring Incorrectly + Strategies to Fix Them
<p>Tracking these 3 retention metrics will provide valuable insights into customer loyalty and help you refine strategies to boost long-term business growth. Glossary of Terms Term Definition RPR (Repeat Purchase Rate) The percentage of customers who make a second purchase after their first. CLV / LTV (Customer Lifetime Value) The total gross margin (not revenue) […]</p>
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How to Measure the Success of Your Email Marketing Strategy
<p>An effective email marketing strategy is essential for growing your brand, increasing engagement, and driving conversions through personalized and targeted campaigns. Glossary of Terms Term Definition CRM Customer Relationship Management – the system and strategy for managing customer interactions and data. CLV Customer Lifetime Value – the total revenue a customer generates over their relationship […]</p>
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How to Run A/B Tests in Email Marketing
<p>A/B tests in email marketing allow you to experiment with different elements to refine your campaigns and achieve higher engagement and better results. Glossary of Terms (Quick Reference) Term Definition A/B Testing Comparing two email versions to measure performance of a single variable Conversion Rate (CVR) % of users who take a desired action (e.g. […]</p>
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9 Pillars of Email Marketing Success
<p>Mastering the 9 pillars of email marketing is crucial to running successful campaigns that drive engagement, conversions, and lasting customer relationships. Glossary of Email Marketing Term Term Definition ESP Email Service Provider (like Klaviyo, Mailchimp, or ActiveCampaign) Flows Automated email sequences triggered by behavior (e.g., sign-up, purchase) AOV Average Order Value CLV Customer Lifetime Value […]</p>
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Rethink Customer Loyalty: 7 game-changing strategies to retain customers
<p>Implementing 7 game-changing strategies to retain customers can foster loyalty and build long-term relationships that benefit your business. 🔍 Glossary of Terms Term Simple Definition Customer Retention Keeping customers coming back to buy again instead of losing them. LTV (Lifetime Value) How much money a customer is expected to spend with your brand over time. […]</p>
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Good Email Marketer vs Bad Email Marketer
<p>Understanding the key differences between a good email marketer and a bad one can help refine your strategies and achieve higher engagement and conversions. 🔍 Glossary of Terms Term Definition CAC Customer Acquisition Cost: What it costs to acquire one paying customer CLV / LTV Customer Lifetime Value: Revenue expected from one customer over their […]</p>
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What is MMS and Why You Should Start Now
<p>Glossary: Key MMS Marketing Terms Term Definition MMS (Multimedia Messaging Service) A messaging protocol that supports the delivery of images, videos, audio, and rich text via mobile SMS (Short Message Service) Traditional text messages limited to 160 characters and no media support CTIA The U.S. wireless industry’s trade group, regulating best practices for SMS/MMS marketing […]</p>
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Why SMS is the Marketing Channel of the Future
<p>SMS marketing is quickly becoming the go-to channel for businesses due to its high engagement rates, instant delivery, and direct connection with customers. Quick Glossary: SMS Marketing Terms You Need to Know Term Definition SMS Short Message Service – 160-character text-based messages sent to mobile phones MMS Multimedia Messaging Service – allows sending images, videos, […]</p>
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EDM Marketing vs Email Marketing: What’s the Difference?
<p>EDM Marketing Vs Email Marketing are often used interchangeably, but they have distinct differences that can impact your marketing strategy. Quick Reference: Key Terms & Definitions Term Definition EDM Marketing Electronic Direct Mail – a campaign-based strategy built around personalized, segmented, and behavior-driven email content Email Marketing A broader communication strategy using email to deliver […]</p>
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Case Study: How Smart Klaviyo Email Segmentation Boosted Conversions by 323%
<p>Klaviyo email segmentation helps you send tailored campaigns that resonate with customers and significantly boost engagement and conversions. Key Concepts to Know Term What It Means Segmentation Breaking your list into smaller groups based on behavior, lifecycle, or demographics Deliverability Your ability to land in the inbox—not spam Modular Email Design Template system using reusable, […]</p>
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6 Marketing Strategies to Future-Proof Your Marketing
<p>These 6 marketing strategies will help you boost business growth, enhance visibility, and drive customer engagement. Foundational Terms Term Definition Zero-Party Data Data explicitly shared by customers (e.g. quiz answers, preferences) RFM Modeling Scoring model based on Recency, Frequency, and Monetary value of purchases First-Party Data Behavioral data collected directly (e.g. site visits, email opens) […]</p>
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Mastering Klaviyo Email Design: 11 Tips That Actually Work
<p>Klaviyo email design allows you to create visually stunning campaigns that boost engagement and improve conversion rates. 🔍 Understanding the Terms ✅ KlaviyoA leading email and SMS marketing platform built for eCommerce businesses (especially Shopify, WooCommerce, and BigCommerce). ✅ CTA (Call-to-Action)A button or link that directs a user to take an action (e.g., “Buy Now,” […]</p>
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How to Customize Shopify Email Templates Quickly and Efficiently
<p>Glossary of Email Design & Shopify Terms Term Definition Liquid Shopify’s open-source template language used to pull dynamic data into emails (e.g., {{ customer.first_name }}). MJML (Mailjet Markup Language) A framework that simplifies the creation of responsive, cross-client HTML emails. React Email A modern way to code dynamic, component-based emails using React syntax. Email Client […]</p>
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The Next Frontier of E-Commerce: What’s Coming and How to Prepare
<p>The frontier of e-commerce is marked by innovative technologies and trends that are revolutionizing the future of online retail. Glossary of Terms Term Definition AI (Artificial Intelligence) Computer systems that mimic human intelligence to automate decision-making and improve personalization. Machine Learning A subset of AI where systems learn from data patterns to improve future performance—used […]</p>
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Three Steps to Increasing Your Marketing Email Open Rates
<p>Glossary of Email Marketing Terms Term Definition Open Rate The percentage of recipients who open your email. Calculated by (unique opens ÷ total delivered emails) × 100. Sender Reputation A score assigned by inbox providers (like Gmail) based on your sending habits, list health, and engagement. Segmentation Breaking your email list into sub-groups based on […]</p>
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Best Practices for Optimizing Email Flows with Klaviyo
<p>Optimizing email flows with Klaviyo helps streamline automation, increase engagement, and improve conversions through tailored email strategies. Glossary of Terms Term Definition Email Flow A series of automated emails triggered by customer behavior (e.g. abandoned cart, post-purchase, signup). Segmentation Grouping your subscribers based on shared traits or actions to send more targeted messages. Dynamic Content […]</p>
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Email Marketing ROI: The Most Reliable Revenue Engine You’re Not Fully Using
<p>Quick Reference Guide Email Marketing ROI ✅ Email FlowAn automated sequence triggered by a customer action (e.g., signup, purchase, abandonment). ✅ CTR (Click-Through Rate)The percentage of recipients who click a link in your email. ✅ Open RatePercentage of recipients who opened your email. ✅ SegmentationDividing your list into smaller groups based on behavior, demographics, or […]</p>
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Conquering the Gmail Inbox: How to Keep Your Emails Out of the Junk Folder
<p>Conquering the Gmail Inbox is key to boosting productivity with effective email organization, sorting, and management techniques. Understanding the Terms ✅ Email DeliverabilityThe ability of an email to land in a subscriber’s inbox instead of the spam folder. ✅ SPF (Sender Policy Framework)A DNS record that verifies which servers are allowed to send email on […]</p>
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