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The Ultimate Crash Course Email Marketing for E-commerce Store

Andres Ocampo
February 17, 2025

Email Marketing for E-commerce stores is one of the best ways to grow your business these days.

🔍 Quick Reference Guide

✅Email Flow
An automated sequence of emails triggered by customer actions (e.g., signup, purchase, cart abandonment).

✅Trigger-Based Email
An email sent based on a specific event, like a user abandoning a cart or signing up.

✅Segmentation
Dividing your email list into smaller groups based on behavior, preferences, or demographics.

✅Open Rate
The percentage of recipients who open your email.

✅CTR (Click-Through Rate)
The percentage of people who click a link within your email.

✅Lead Magnet
Free content or offer used to entice users to share their email address.

✅Personalization
Customizing content based on user data (name, purchase history, location, etc.).

✅Opt-In
The act of a user giving permission to receive your marketing emails.

✅Re-engagement Campaign
Emails sent to inactive subscribers to win back their interest and business.

Why Email Marketing Is Still the MVP for eCommerce

Email Marketing for E-commerce

Forget TikTok trends and new platforms—email still dominates in ROI. According to HubSpot, email generates $36 for every $1 spent, making it one of the most cost-effective marketing channels in existence. Read below why Email Marketing for E-commerce stores is still effective?

Why it works:

✅ Owned Channel – No algorithm decides who sees your message. You own the audience.

✅ Direct Access – Your message lands in a place they check daily: their inbox.

✅ Automation-Friendly – Set it up once, let it run while you sleep.

✅ Data-Rich – You can track everything from opens to conversions to optimize results.

Step 1: Build a High-Quality Email List

You can’t market without an audience—and not just any audience. You want engaged, opt-in subscribers who actually want to hear from you.

✅ List-Building Tactics That Work

MethodDescriptionConversion Boosters
Point of Sale Opt-insAsk at checkout (in-store or online)“Get order updates + 10% off your next purchase”
Pop-UpsWebsite overlays offering discountsExit-intent triggers, time-delay pop-ups
Lead MagnetsFree content in exchange for emailsRecipe books, workout guides, style lookbooks
Exclusive ContentEmail-only blog posts, tips, or dealsBuild trust and loyalty
Spin-to-Win GamificationInteractive wheel with discountsFun = higher engagement

Pro Tips:

✅ Use multi-step popups to reduce form fatigue.

✅ Include SMS opt-in to build omnichannel flows.

Step 2: Leverage Automation With the Right Email Triggers

Automation = scale. Don’t blast the same thing to everyone. Use triggered flows to send the right message at the right time.

Top 5 Triggered Flows Every Brand Needs:

1. Abandoned Cart Emails

Stats to Know: 70% of carts are abandoned. Reclaiming even a fraction = serious revenue.

Flow Structure:

  • Email 1: Reminder w/ image of item
  • Email 2: Social proof or benefit-based copy
  • Email 3: Incentive + urgency (“Your 10% off expires tonight!”)

Bonus: Add dynamic product blocks + personalized recommendations.

2. Post-Purchase Upsell & Cross-Sell

Customers are most engaged right after purchase. Strike while it’s hot.

TriggerSuggested Email
Purchase confirmation“Thanks! Here’s 10% off your next order.”
Related product“Complete the look – customers also bought…”
Review request5–10 days after delivery

3. Promotional Campaigns

Not every email needs to be automated. Mix in seasonal, time-based campaigns to keep your list warm.

Types:

  • New product drops
  • Flash sales
  • Holiday promotions
  • Restock alerts
  • Clearance or overstock

Use segmentation to send relevant offers to specific audiences.

4. Re-engagement Campaigns

Keep your list healthy. Remove or win back inactive subscribers.

Flow Example:

  • Email 1: “We miss you 😢 Here’s 15% off to come back.”
  • Email 2: “Still interested in [Product Name]?”
  • Email 3: Final CTA before list cleanup

5. Welcome Email Flow

(If you read our welcome flow blog, you know this is non-negotiable.)

  • Email 1: Thank you + deliver incentive
  • Email 2: Brand story + UGC
  • Email 3: Bestsellers + CTA
  • Email 4: Limited-time offer reminder

Step 3: Write Emails That Get Clicks (and Sales)

It’s not enough to show up in the inbox. You’ve got to make people want to click.

5 Email Copy Tips That Work

  1. Write Like a Human
    Drop the robotic marketing lingo. Talk like your customer talks.
  2. Subject Lines Are Everything
    If it doesn’t get opened, it doesn’t matter. Test short, punchy, curiosity-driven subject lines.
  3. Focus on Benefits, Not Features
    Don’t just say what your product is—say what it does for them.
  4. Use Visuals Wisely
    Include product photos, GIFs, and branded design—but keep mobile in mind.
  5. Only One CTA Per Email
    Every email should answer: “What’s the one thing I want the user to do?”

Real-World Brand Examples

BrandWhat They Do Well
GlossierMinimalist, mobile-first designs. One CTA.
Harry’sClean layouts + punchy copy. Clear hierarchy.
BrooklinenHumor, urgency, and product education in one.
PelotonMotivation-driven emails with UGC and testimonials.

Optimization: The Final Piece of the Puzzle

You built your list. You set up your flows. Now what?

Now we test. Here’s what to track:

MetricBenchmarkOptimization Tip
Open Rate30–50%Test subject lines + send time
Click-Through Rate (CTR)3–5%Stronger CTAs, visuals
Conversion Rate1–3%A/B test layout and copy
Unsubscribe Rate<0.5%Segment better, don’t over-send

A/B Testing Ideas:

  • Emojis vs no emojis in subject lines
  • GIF vs static hero image
  • “20% Off” vs “Free Shipping”

FAQ: Email Marketing Strategy for eCommerce

1. How often should I email my list?
Start with 1–2 emails per week. Use data to adjust based on open rates and engagement.

2. What’s the best email platform for eCommerce brands?
Klaviyo is best for Shopify/DTC brands. Others: Mailchimp (starter), Drip, Omnisend.

3. How do I keep my email list clean?
Run re-engagement campaigns. Remove hard bounces and unengaged users regularly.

4. What’s a good open rate for eCommerce emails?
30–50%. Welcome emails can see 60–80% when done right.

5. Can I use email and SMS together?
Absolutely. SMS is great for urgency. Email is great for content, stories, and deep links.

6. What’s the most important email every brand should have?
A welcome flow. It sets the tone and drives early conversions.

Final Take: Email Is Your Highest ROI Channel

If you’re not leveraging email marketing in 2025, you’re handing sales to your competitors.

It’s not just a tool—it’s the foundation of direct-to-consumer retention. It lets you own the relationship, control the messaging, and scale profits predictably.

Want Done-For-You Email Strategy?

At Blossom Ecom, we help brands build profitable email ecosystems—from welcome flows to re-engagement campaigns, from design to deliverability.

→ Book your free CRM audit today.
Let’s turn your emails into revenue-generating machines.

Need help implementing this?

Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.

Curious about how your Klaviyo is performing?

We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.

Want to see how we’ve helped brands just like yours scale?

Check out our case studies and see the impact for yourself. Click here to explore.

Need help implementing this?

Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.

Curious about how your Klaviyo is performing?

We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.

‍Want to see how we’ve helped brands just like yours scale?

Check out our case studies and see the impact for yourself. Click here to explore.

TacticStrategy
✅ Front-load urgencyUse action words like “Today only,” “Limited,” “Your order is waiting”
✅ Subject line clarityBe specific. Skip vague copy like “Here’s something for you…”
✅ Content relevanceOnly send what the subscriber actually cares about. Personalize.
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Top 3 eCommerce and Digital Marketing Trends for 2025

<p>Glossary Term Definition DKIM, SPF, DMARC Email authentication protocols that prevent spoofing and ensure deliverability. CDP (Customer Data Platform) Software that consolidates and unifies customer data from multiple sources. Hyper-Personalization Real-time, data-driven customization of marketing messages at the individual level. Deliverability The ability of an email to reach the recipient’s inbox without bouncing or being [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Optimizing Your Email Marketing Strategy: A/B Testing Explained

<p>Glossary Term Definition A/B Testing (Split Testing) Comparing two versions of an email to see which performs better. CTR (Click-Through Rate) The percentage of recipients who clicked a link within the email. Conversion Rate The percentage of users who completed a desired action after clicking an email link. CTA (Call to Action) A prompt that [&hellip;]</p>
Andres Ocampo
August 12, 2025
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35 Eye-Opening Email Marketing Stats You Need to Know

<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who click a link within the email. Open Rate The percentage of emails opened compared to those delivered. Personalization Customizing content based on subscriber behavior, interests, or demographics. Segmentation Dividing your email list into subgroups based on data to send targeted messages. Abandoned Cart [&hellip;]</p>
Andres Ocampo
August 12, 2025
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7 Email Marketing Tips to Boost Your SEO

<p>Glossary Term Definition Email Marketing A direct marketing channel that uses emails to engage, convert, and retain an audience. SEO (Search Engine Optimization) The practice of increasing website visibility in organic search results using keyword strategies, content creation, and technical improvements. Backlinks Inbound links from external websites that point to your site, helping improve authority [&hellip;]</p>
Andres Ocampo
August 12, 2025
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11 Common Email Marketing Mistakes That Are Tanking Your Conversions (And How to Fix Them)

<p>Glossary Term Definition A/B Testing A method of comparing two versions of an email to determine which performs better. CTA (Call to Action) A prompt in your email that tells the reader what to do next (e.g., “Shop Now”). Dark Mode A display setting where background colors are dark and text is light; increasingly common [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Strategic SEO Tips for Email Marketing: Boost Engagement and ROI

<p>Glossary Term Definition Email Marketing A direct marketing channel using email to promote products or services and nurture relationships. SEO (Search Engine Optimization) The practice of improving a website’s visibility in organic search results through keyword optimization, content structure, and technical performance. CTR (Click-Through Rate) The percentage of email recipients who click on a link [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How to Measure and Increase Email Marketing ROI (Plus Templates That Convert!)

<p>Glossary Term Definition ROI (Return on Investment) A measure of the profitability of an investment, calculated by comparing revenue to cost. Welcome Series A sequence of emails sent automatically to new subscribers to introduce the brand and encourage a first purchase. Segmentation Dividing your email list based on customer data like behavior, demographics, or engagement. [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Do Lifecycle Email Campaigns Really Drive Conversions? Here’s What We Found

<p>Glossary Term Definition Lifecycle Emails Automated or manual campaigns designed to target customers based on their stage in the customer journey. One-Time Buyer A customer who has purchased once but has not returned or subscribed. Lapsed Customer A previously active buyer or subscriber who has not engaged or purchased within a defined period. AOV (Average [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How to Use Remailing in Your Email Marketing Strategy

<p>Glossary Term Definition Remailing The practice of resending a modified version of an email campaign to subscribers who didn’t engage with the original send. Click-Through Rate (CTR) The percentage of recipients who clicked a link in your email. Open Rate The percentage of recipients who opened your email. AI Optimization Use of artificial intelligence to [&hellip;]</p>
Andres Ocampo
August 12, 2025
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B2B Email Marketing: Building Relationships and Converting Leads

<p>B2B Email Marketing is a powerful tool to strengthen relationships, generate quality leads, and drive business growth through targeted email campaigns. Glossary of Key Terms Term Definition B2B (Business-to-Business) Marketing between businesses (not consumers). Often involves longer sales cycles and multiple decision-makers. MQL (Marketing Qualified Lead) A lead who has shown interest but is not [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Core Email Marketing Flows: 2025 Essentials for Shopify

<p>Glossary Term Definition Email Flow A series of automated emails triggered by customer behavior or actions. Campaign A one-time email sent to a specific list or segment, typically for promotions or updates. AOV (Average Order Value) The average amount spent each time a customer places an order. LTV (Customer Lifetime Value) The total revenue a [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Top 5 Revenue-Generating Email Marketing Journeys (Straight from a Klaviyo Partner Agency)

<p>Glossary Term Definition Email Journey / Flow A pre-scheduled sequence of emails triggered by user behavior or timing. Segmentation Grouping subscribers based on shared behaviors, interests, or attributes. Dynamic Blocks Custom email content that automatically changes based on subscriber data. LTV (Lifetime Value) A metric measuring the total revenue a customer generates throughout their relationship [&hellip;]</p>
Andres Ocampo
August 12, 2025
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The Long and the Short of It: Getting to “Yes” with Email Marketing

<p>Glossary of Key Terms ✅ Short-Term Leads: Prospects ready to purchase soon with minimal persuasion. ✅ Long-Term Leads: Prospects that need nurturing, trust-building, and time before they convert. ✅ Abandoned Cart Email: Automated emails sent to users who add items to cart but do not purchase. ✅ Welcome Series: A set of introductory emails triggered [&hellip;]</p>
Andres Ocampo
August 12, 2025
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10 Email Marketing KPIs Every Marketer Needs to Know

<p>Glossary of Email Marketing KPIs Term Definition Open Rate (OR) The percentage of delivered emails that were opened by recipients. Click Rate (CR) Percentage of delivered emails where any link was clicked. Click-Through Rate (CTR) Percentage of opened emails where links were clicked. Revenue Per Recipient (RPR) Total revenue generated divided by the number of [&hellip;]</p>
Andres Ocampo
August 12, 2025
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3 Steps to Spring Clean Your Email Marketing Platform

<p>📚 Glossary Term Definition Email List Hygiene The practice of removing unengaged, inactive, or invalid subscribers to improve email performance. Segmentation Dividing your email list into targeted groups based on behavior, interests, or demographics. Email Flow (Automation) A series of automated emails triggered by customer behavior or specific timing rules. Re-engagement Campaign A flow or [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How to Use Artificial Intelligence (AI) in Email Marketing in 2024

<p>Glossary of AI Email Marketing Terms Term Definition AI (Artificial Intelligence) The simulation of human intelligence by machines to automate decisions and actions. NLG (Natural Language Generation) AI technology that creates written content using data and training models. Predictive Analytics AI-driven forecasts of customer behavior like purchase timing or churn risk. Smart Send Time AI-calculated [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How To Create Marketing Emails That Engage Your Audience and Get Results

<p>Glossary of Key Email Marketing Design Terms Term Definition Brand Identity The visual and tonal style that defines how a company is recognized across communication channels. Buyer Persona A detailed description of a brand’s ideal customer, including interests, behavior, and pain points. Mobile-First Design The approach of designing emails with the mobile user as the [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why SMS is the Perfect Addition to Any Marketing Mix

<p>SMS Marketing Terminology Term Definition SMS Short Message Service – 160-character text messages sent to mobile devices MMS Multimedia Messaging Service – Texts that include images, videos, or audio 2FA Two-Factor Authentication – Adds security by sending login verification via SMS Click-Through Rate (CTR) The % of users who click a link inside your message [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why Personalization is Critical for eCommerce Growth

<p>Glossary of Personalization Terms Why Personalization is a Non-Negotiable in eCommerce We live in a hyper-curated world. Spotify builds your playlist. Netflix serves your next binge. Amazon remembers your last order. This isn’t just convenience—it&#8217;s table stakes. In eCommerce, personalization is no longer a luxury—it’s a requirement. Shoppers expect brands to remember their preferences, recommend [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How to Grow Your Startup’s Email List: Lessons from Daycation

<p>Glossary Term Definition Email List Building The process of growing a database of subscriber emails, typically for marketing, nurturing, and customer acquisition purposes. Lead Magnet A valuable incentive (e.g., discount, freebie, download) offered in exchange for a user’s email address. Landing Page A dedicated standalone web page created to achieve a specific goal, such as [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How We Achieved a 27% Winback Rate with a Smart Email Strategy for Dumpling

<p>Glossary Why This Case Study Matters Email marketing is still the undisputed ROI king—delivering $36+ for every $1 spent—but only when emails are seen, opened, and acted on. For growth-stage apps like Dumpling, user acquisition is only half the battle. True scale comes from activation and retention. That’s where email comes in. Dumpling wasn’t just [&hellip;]</p>
Andres Ocampo
August 12, 2025
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The Hidden Pitfalls of Email Marketing: Blacklists and Spam Traps

<p>Glossary Term Definition Blacklist A list of IPs or domains flagged for sending spam; getting blacklisted severely damages your email deliverability. Spam Trap Fake or dormant email addresses used to catch bad senders; emailing them harms your sender reputation. Pristine Spam Trap A spam trap email address that has never belonged to a real person [&hellip;]</p>
Andres Ocampo
August 12, 2025
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The iOS18 Mail Update: What Marketers Need to Know

<p>Glossary Term Definition iOS 18 Apple’s newest software update with big changes to how email works and looks. Priority Messages A feature that pushes urgent or important emails to the top of the inbox. Digest View Groups emails by who sent them and whether they’ve been read, for a cleaner inbox. Auto Categorization Like Gmail [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Supercharging Customer Journey Automations with Email Touchpoints

<p>Glossary Term Definition Customer Journey All the steps someone takes with your brand—from first discovery to becoming a loyal customer. Email Flow / Automation A set of emails triggered by actions like signups or purchases, sent automatically. Data Capture Collecting info like emails, phone numbers, or preferences through forms and popups. Welcome Series A set [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why Your Abandoned Cart Series Needs More Than One Email

<p>Glossary Term Definition Abandoned Cart When a shopper adds items to their cart but leaves without completing the purchase. Abandoned Cart Flow A series of emails or SMS sent after cart abandonment to recover the sale. UGC (User-Generated Content) Photos, reviews, or videos created by customers that brands use in marketing. Dynamic Discount Code A [&hellip;]</p>
Andres Ocampo
August 12, 2025
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13 Simple Design Hacks Using Klaviyo Email Marketing & Shopify

<p>Glossary of Key Terms Term Definition Klaviyo Campaigns One-time promotional emails sent to a list or segment in Klaviyo. CTA (Call to Action) A prompt that directs the reader to take an action, such as clicking a button or link. Dynamic Coupon A unique discount code generated for each subscriber via Klaviyo. Personalization Token Dynamic [&hellip;]</p>
Andres Ocampo
August 12, 2025
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5 Simple Tactics to Grow Your Klaviyo SMS List Without Overcomplicating Things

<p>Glossary of SMS Marketing Terms Term Definition Klaviyo SMS A built-in SMS marketing feature within Klaviyo that allows brands to send targeted text messages and integrate them with email campaigns. SMS Consent Legal opt-in confirmation from a user allowing the brand to send promotional text messages. Landing Page A dedicated standalone web page created for [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why Klaviyo SMS Crushes Other SMS Providers (And How Ignoring It Costs You Revenue)

<p>Glossary of SMS &amp; Klaviyo Terms Term Definition Klaviyo SMS A built-in SMS marketing feature in Klaviyo that allows direct messaging, tracking, and automation using first-party data. Third-Party SMS Providers External platforms (e.g., Postscript, SMSBump) that send texts but don’t integrate deeply with Klaviyo data. Cookie Tracking When a user clicks an email or SMS, [&hellip;]</p>
Andres Ocampo
August 12, 2025
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10 Klaviyo Strategies That Drove Over $50 Million for Our Clients

<p>Glossary of Terms Term Definition Klaviyo An email and SMS marketing platform designed for eCommerce brands to automate, personalize, and analyze customer communication. Automation Flow A sequence of pre-set messages triggered by specific user actions like purchases, form fills, or cart abandons. Segmentation The act of dividing your email/SMS list into groups based on behavior, [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Email Marketing Management for eCommerce: A Real Guide

<p>Glossary of Key Email Marketing Terms Term Definition Email Marketing Management The process of planning, executing, analyzing, and optimizing email campaigns and automations to meet business objectives. Campaign A one-time email blast sent to a list or segment, typically tied to a specific event or offer. Automation (Flow) A pre-configured series of emails triggered by [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Email Marketing 101: How to Create Emails That Convert

<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like &#8220;Buy Now&#8221; or &#8220;Read More.&#8221; Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Shopify Email Marketing: Campaigns + Automations That Actually Grow Sales

<p>Glossary of Key Email Marketing Terms for Shopify Merchants Why Shopify Email Marketing is a Non-Negotiable in 2025 Email isn’t dead—it’s your most profitable channel. It’s not just for pushing out promos; it’s your always-on sales engine. Here’s why email is mandatory: Metric Performance ROI $36 for every $1 spent Open Rates (Transactional) 50–80% Cart [&hellip;]</p>
Andres Ocampo
August 12, 2025
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7 eCommerce Trends to Watch in 2025

<p>Glossary Term Definition M-commerce Mobile commerce, or shopping via smartphones and tablets. AI (Artificial Intelligence) Technology enabling automated learning and decision-making. Social Commerce Shopping directly on social media platforms like Instagram or TikTok. Personalization Tailoring content or offers based on individual user data or behavior. Visual Commerce Using interactive visuals, AR, or UGC to improve [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The Complete Guide to Winning at B2B eCommerce in 2025

<p>Glossary Term Definition AOV (Average Order Value) The average dollar amount spent per order. CLV (Customer Lifetime Value) The projected revenue from a customer over the entire relationship. ERP (Enterprise Resource Planning) Software for managing daily business operations. CRM (Customer Relationship Management) Software used to manage customer data and relationships. Net Terms Payment terms that [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Answering YOUR Email Marketing Questions

<p>Glossary Term Definition GDPR A regulation protecting personal data and privacy in the EU. CAN-SPAM A US law governing commercial email and ensuring recipients can opt out. Open Rate Percentage of recipients who open your email. CTR (Click-Through Rate) Percentage of people who click a link inside the email. A/B Testing Sending two versions of [&hellip;]</p>
Andres Ocampo
August 11, 2025
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What Is Email Marketing and Why Does It Work So Well?

<p>Glossary Term Definition CTR (Click-Through Rate) Percentage of recipients who clicked a link in your email. ESP (Email Service Provider) A platform for creating, sending, and managing email campaigns. Segmentation Dividing your email list into groups based on behavior or demographics. Personalization Tailoring content to individual subscribers using their data. Automation Triggered emails sent based [&hellip;]</p>
Andres Ocampo
August 11, 2025
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5 Steps Toward a Successful Email Marketing Campaign

<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who clicked on a link in the email. A/B Testing Comparing two versions of an email to see which performs better. ESP (Email Service Provider) A platform like Klaviyo or Mailchimp that helps manage email campaigns. Responsive Design An email layout that adapts to [&hellip;]</p>
Andres Ocampo
August 11, 2025
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8 Proven Strategies to Build Your Email Marketing Lists in 2025

<p>Glossary Term Definition ESP (Email Service Provider) A platform used to manage, send, and track email marketing campaigns. Gated Content Valuable digital content made accessible only after providing an email address. UGC (User-Generated Content) Content created and shared by users that promotes a brand organically. CTA (Call-to-Action) A prompt in marketing encouraging a specific action, [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Supercharge Your Social Media with Email Marketing

<p>Glossary Term Definition Email Campaign A structured email message sent to a list with a specific goal. CTA (Call-to-Action) A prompt encouraging recipients to take an action (e.g., click, follow). UGC (User-Generated Content) Content created by customers and shared on social media. Referral Program A system offering rewards for customers who refer others to a [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The No-B.S. Guide to Ecommerce Email Marketing

<p>Glossary Term Definition ROI (Return on Investment) The profit gained from email campaigns relative to cost. CTA (Call-to-Action) A prompt in an email encouraging users to take a specific action. Segmentation Dividing your email list into groups based on behaviors or attributes. Flows Automated emails triggered by customer actions or milestones. Campaigns One-off email blasts [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How Email Can Power Your Customer Loyalty

<p>Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How Much Does Email Marketing Cost in 2025?

<p>Glossary Introduction Email marketing isn’t just an optional add-on to your digital strategy—it’s foundational. But the question every eCommerce operator has: How much does it really cost to run effective email campaigns? The answer? It depends. In this guide, we’ll unpack every factor influencing your email marketing costs, from platform fees to creative execution. We’ll [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Email Marketing 101: How to Create Emails That Convert

<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like &#8220;Buy Now&#8221; or &#8220;Read More.&#8221; Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Create a Winning Welcome Email Strategy

<p>Your Welcome Email Cheat Sheet ✅️ Welcome Email Strategy: A series of automated emails sent to new subscribers post-signup. ✅️ Open Rate: The percentage of recipients who opened your email. ✅️ CTR (Click-Through Rate): The percentage of recipients who clicked a link inside your email. ✅️ CTA (Call to Action): A direct instruction (button or [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Revitalize Your eCommerce Sales in the New Year

<p>Glossary Introduction January isn&#8217;t just about resolutions—it&#8217;s a strategic window for ecommerce growth. Customers are energized by a fresh start and looking for brands that align with their goals. By leveraging New Year momentum, brands can attract, engage, and retain more customers. This guide breaks down five high-impact strategies (plus a bonus optimization tip) to [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Customer Survey Emails: Finding the REAL Reason People Aren’t Buying

<p>📃 Glossary of Terms Term Definition Customer Survey Email A message sent to customers requesting feedback via a questionnaire, often linked to a form. Response Rate The percentage of recipients who complete the survey out of the total who received the email. Buyer Persona A fictional representation of your ideal customer based on data and [&hellip;]</p>
Andres Ocampo
August 11, 2025
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E-commerce Email Marketing: Dos, Don’ts, and Essential Tips for CBD Brands

<p>E-commerce Email Marketing has become a crucial tool for businesses looking to engage customers, drive conversions, and build lasting relationships with their audience. Quick Reference Guide ✅ Email FlowA series of automated emails triggered by specific user actions (e.g., signing up, purchasing, abandoning cart). ✅ CTR (Click-Through Rate)The percentage of recipients who clicked on at [&hellip;]</p>
Andres Ocampo
August 11, 2025
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3 Retention Metrics You’re Measuring Incorrectly + Strategies to Fix Them

<p>Tracking these 3 retention metrics will provide valuable insights into customer loyalty and help you refine strategies to boost long-term business growth. Glossary of Terms Term Definition RPR (Repeat Purchase Rate) The percentage of customers who make a second purchase after their first. CLV / LTV (Customer Lifetime Value) The total gross margin (not revenue) [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Measure the Success of Your Email Marketing Strategy

<p>An effective email marketing strategy is essential for growing your brand, increasing engagement, and driving conversions through personalized and targeted campaigns. Glossary of Terms Term Definition CRM Customer Relationship Management – the system and strategy for managing customer interactions and data. CLV Customer Lifetime Value – the total revenue a customer generates over their relationship [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Run A/B Tests in Email Marketing

<p>A/B tests in email marketing allow you to experiment with different elements to refine your campaigns and achieve higher engagement and better results. Glossary of Terms (Quick Reference) Term Definition A/B Testing Comparing two email versions to measure performance of a single variable Conversion Rate (CVR) % of users who take a desired action (e.g. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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9 Pillars of Email Marketing Success

<p>Mastering the 9 pillars of email marketing is crucial to running successful campaigns that drive engagement, conversions, and lasting customer relationships. Glossary of Email Marketing Term Term Definition ESP Email Service Provider (like Klaviyo, Mailchimp, or ActiveCampaign) Flows Automated email sequences triggered by behavior (e.g., sign-up, purchase) AOV Average Order Value CLV Customer Lifetime Value [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Rethink Customer Loyalty: 7 game-changing strategies to retain customers

<p>Implementing 7 game-changing strategies to retain customers can foster loyalty and build long-term relationships that benefit your business. 🔍 Glossary of Terms Term Simple Definition Customer Retention Keeping customers coming back to buy again instead of losing them. LTV (Lifetime Value) How much money a customer is expected to spend with your brand over time. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Good Email Marketer vs Bad Email Marketer

<p>Understanding the key differences between a good email marketer and a bad one can help refine your strategies and achieve higher engagement and conversions. 🔍 Glossary of Terms Term Definition CAC Customer Acquisition Cost: What it costs to acquire one paying customer CLV / LTV Customer Lifetime Value: Revenue expected from one customer over their [&hellip;]</p>
Andres Ocampo
August 11, 2025
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What is MMS and Why You Should Start Now

<p>Glossary: Key MMS Marketing Terms Term Definition MMS (Multimedia Messaging Service) A messaging protocol that supports the delivery of images, videos, audio, and rich text via mobile SMS (Short Message Service) Traditional text messages limited to 160 characters and no media support CTIA The U.S. wireless industry’s trade group, regulating best practices for SMS/MMS marketing [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Why SMS is the Marketing Channel of the Future

<p>SMS marketing is quickly becoming the go-to channel for businesses due to its high engagement rates, instant delivery, and direct connection with customers. Quick Glossary: SMS Marketing Terms You Need to Know Term Definition SMS Short Message Service – 160-character text-based messages sent to mobile phones MMS Multimedia Messaging Service – allows sending images, videos, [&hellip;]</p>
Andres Ocampo
August 11, 2025
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EDM Marketing vs Email Marketing: What’s the Difference?

<p>EDM Marketing Vs Email Marketing are often used interchangeably, but they have distinct differences that can impact your marketing strategy. Quick Reference: Key Terms &amp; Definitions Term Definition EDM Marketing Electronic Direct Mail – a campaign-based strategy built around personalized, segmented, and behavior-driven email content Email Marketing A broader communication strategy using email to deliver [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Case Study: How Smart Klaviyo Email Segmentation Boosted Conversions by 323%

<p>Klaviyo email segmentation helps you send tailored campaigns that resonate with customers and significantly boost engagement and conversions. Key Concepts to Know Term What It Means Segmentation Breaking your list into smaller groups based on behavior, lifecycle, or demographics Deliverability Your ability to land in the inbox—not spam Modular Email Design Template system using reusable, [&hellip;]</p>
Andres Ocampo
August 11, 2025
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6 Marketing Strategies to Future-Proof Your Marketing

<p>These 6 marketing strategies will help you boost business growth, enhance visibility, and drive customer engagement. Foundational Terms Term Definition Zero-Party Data Data explicitly shared by customers (e.g. quiz answers, preferences) RFM Modeling Scoring model based on Recency, Frequency, and Monetary value of purchases First-Party Data Behavioral data collected directly (e.g. site visits, email opens) [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Mastering Klaviyo Email Design: 11 Tips That Actually Work

<p>Klaviyo email design allows you to create visually stunning campaigns that boost engagement and improve conversion rates. 🔍 Understanding the Terms ✅ KlaviyoA leading email and SMS marketing platform built for eCommerce businesses (especially Shopify, WooCommerce, and BigCommerce). ✅ CTA (Call-to-Action)A button or link that directs a user to take an action (e.g., “Buy Now,” [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Customize Shopify Email Templates Quickly and Efficiently

<p>Glossary of Email Design &amp; Shopify Terms Term Definition Liquid Shopify’s open-source template language used to pull dynamic data into emails (e.g., {{ customer.first_name }}). MJML (Mailjet Markup Language) A framework that simplifies the creation of responsive, cross-client HTML emails. React Email A modern way to code dynamic, component-based emails using React syntax. Email Client [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The Next Frontier of E-Commerce: What’s Coming and How to Prepare

<p>The frontier of e-commerce is marked by innovative technologies and trends that are revolutionizing the future of online retail. Glossary of Terms Term Definition AI (Artificial Intelligence) Computer systems that mimic human intelligence to automate decision-making and improve personalization. Machine Learning A subset of AI where systems learn from data patterns to improve future performance—used [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Three Steps to Increasing Your Marketing Email Open Rates

<p>Glossary of Email Marketing Terms Term Definition Open Rate The percentage of recipients who open your email. Calculated by (unique opens ÷ total delivered emails) × 100. Sender Reputation A score assigned by inbox providers (like Gmail) based on your sending habits, list health, and engagement. Segmentation Breaking your email list into sub-groups based on [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Best Practices for Optimizing Email Flows with Klaviyo

<p>Optimizing email flows with Klaviyo helps streamline automation, increase engagement, and improve conversions through tailored email strategies. Glossary of Terms Term Definition Email Flow A series of automated emails triggered by customer behavior (e.g. abandoned cart, post-purchase, signup). Segmentation Grouping your subscribers based on shared traits or actions to send more targeted messages. Dynamic Content [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Email Marketing ROI: The Most Reliable Revenue Engine You’re Not Fully Using

<p>Quick Reference Guide Email Marketing ROI ✅ Email FlowAn automated sequence triggered by a customer action (e.g., signup, purchase, abandonment). ✅ CTR (Click-Through Rate)The percentage of recipients who click a link in your email. ✅ Open RatePercentage of recipients who opened your email. ✅ SegmentationDividing your list into smaller groups based on behavior, demographics, or [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Conquering the Gmail Inbox: How to Keep Your Emails Out of the Junk Folder

<p>Conquering the Gmail Inbox is key to boosting productivity with effective email organization, sorting, and management techniques. Understanding the Terms ✅ Email DeliverabilityThe ability of an email to land in a subscriber’s inbox instead of the spam folder. ✅ SPF (Sender Policy Framework)A DNS record that verifies which servers are allowed to send email on [&hellip;]</p>
Andres Ocampo
August 11, 2025
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