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E-commerce Email Marketing: Dos, Don’ts, and Essential Tips for CBD Brands

Andres Ocampo
February 17, 2025

E-commerce Email Marketing has become a crucial tool for businesses looking to engage customers, drive conversions, and build lasting relationships with their audience.

Quick Reference Guide

✅Email Flow
A series of automated emails triggered by specific user actions (e.g., signing up, purchasing, abandoning cart).

✅CTR (Click-Through Rate)
The percentage of recipients who clicked on at least one link in your email.

✅Open Rate
The percentage of recipients who opened your email.

✅Segmentation
The process of dividing your email list into smaller groups based on behaviors, demographics, or past purchases.

✅A/B Testing
Sending two variations of an email to see which performs better in terms of opens, clicks, or conversions.

✅Deliverability
A measure of whether your email reaches the inbox or gets flagged as spam.

✅Opt-In
The action a user takes to give permission to receive marketing emails from your brand.

✅ESP (Email Service Provider)
A platform that sends, tracks, and automates your emails—like Klaviyo, MailerLite, or Mailchimp.

Table of contents

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Why Email Marketing Still Outperforms Flashier Channels

Social media gets the spotlight. But email gets the sales.

It’s the only digital marketing channel where:

  • You own your audience
  • You don’t fight algorithms
  • You can personalize at scale
  • You can generate revenue with a few strategic clicks

Fact: Email marketing yields an average of $36 for every $1 spent (DMA), making it one of the highest ROI marketing strategies available.

What Is Email Marketing, Really?

Email marketing is the practice of sending personalized, targeted messages to your audience via email. The goal isn’t just to sell—it’s to:

✅ Educate
✅ Build trust
✅ Drive repeat business
✅ Build lifetime value (LTV)

Whether you’re launching a new product, running a flash sale, or re-engaging inactive buyers, email is your most direct, scalable, and cost-effective channel.

Core Benefits of E-commerce Email Marketing Brands

BenefitWhy It Matters
Boosts SalesEmail drives both first-time and repeat conversions.
Builds TrustRegular, valuable emails increase customer loyalty.
Hyper-TargetedYou can segment by behavior, location, LTV, or product interest.
Own Your DataNo third-party platform controls your reach.
Automates GrowthEmail flows run on autopilot once set up.

Step-by-Step: How to Build a Revenue-Driving Email Strategy

1. Build a High-Quality Email List

The first step to strong email marketing? A clean, compliant, and engaged list.

How to Grow It:

  • On-site Popups
    Offer 10% off, a free gift, or early access in exchange for signup.
  • Embedded Signup Forms
    Use footer, homepage, and product page forms.
  • Exit-Intent Offers
    Capture abandoning visitors with an incentive.
  • Lead Magnets
    Give away value-packed assets (e.g., guides, recipes, product checklists).
  • Post-Purchase Opt-ins
    Ask for consent at checkout and thank-you pages.

Pro Tip: Always make opt-in explicit and compliant with GDPR, TCPA, and CAN-SPAM laws.

2. Set Up These 7 Must-Have Email Flows

Email flows = automation that prints money.

FlowTriggerGoal
Welcome SeriesNew subscriberDeliver value + first purchase
Abandoned CartProduct in cart, no checkoutRecover lost revenue
Browse AbandonmentProduct viewed, no add-to-cartRetarget curious shoppers
Post-PurchasePurchase completedUpsell, cross-sell, and build loyalty
Winback60+ days of inactivityRe-engage dormant users
Product Review RequestOrder deliveredGenerate social proof
VIP/LoyaltyHigh LTV customersOffer exclusive perks and early access

Use Klaviyo to build these flows visually, segment deeply, and trigger based on real-time behaviors.

3. Write Emails That Actually Convert

Writing emails that sound like humans wrote them is the secret sauce.

Subject Line Tips

  • Keep it under 50 characters
  • Use urgency, curiosity, and clarity
  • A/B test emojis vs. no emojis
  • Use dynamic first names when appropriate

Content Tips

  • One message per email (don’t overload)
  • Include a hero image or gif
  • Use a single, bold CTA button
  • Make it mobile-first (70%+ of opens are on phones)

The 4 U’s Formula

  • Useful: Solve a problem or offer value
  • Urgent: Create FOMO or scarcity
  • Unique: Make it brand-specific
  • Ultra-Specific: Get straight to the point

4. Leverage Personalization & Segmentation

Treating every subscriber the same is a mistake.

Instead, segment by:

  • First-time vs. repeat customers
  • Geography or weather
  • Purchase history or browsing behavior
  • Average order value (AOV)
  • Email engagement (active vs. dormant)

Personalization tactics:

  • “You left this in your cart, Sarah.”
  • “Because you loved [Product A]…”
  • “We thought you’d love these based on your recent order.”

5. Automate Your Campaigns for Scale

Stop sending newsletters manually. Let automation carry the weight.

Tools to Use:

  • Klaviyo – robust automation, perfect for Shopify
  • MailerLite – lightweight and beginner-friendly
  • Omnisend – built for multichannel ecom
  • Optimonk – advanced popups & lead capture

6. Analyze and Optimize Performance

MetricGood BenchmarkWhat to Tweak
Open Rate30–50%Subject lines, sender name
CTR3–6%CTA, content layout
Conversion Rate1–3%Offer strength, personalization
Unsubscribe Rate<0.3%Frequency, relevance

Pro Tip: Run A/B tests every month. Test subject lines, layout, send times, CTA colors, and personalization level.

Unique Use Case: CBD Email Marketing

The CBD space faces strict ad restrictions on Google, Meta, and TikTok—but not email.

Why email marketing is vital for CBD brands:

ChallengeHow Email Helps
Paid ad blocksEmail is an owned, compliant channel
Brand education neededEmail flows can teach, inform, and sell
Trust-building requiredEmail builds long-term connection

CBD Email Tips:

  • Segment by product use case (sleep, stress, skincare, pets)
  • Use educational welcome flows
  • Comply with CAN-SPAM and clearly state legal disclaimers
  • Highlight reviews and customer stories

Frequently Asked Questions

1. How often should I email my list?
Most eCommerce brands find success with 1–2 emails per week. Mix campaigns with automated flows.

2. What’s the best tool for automating email marketing?
Klaviyo is the gold standard for DTC brands. MailerLite and Omnisend are great for lean teams.

3. How can I improve my open rates?
Test subject lines, use recognizable sender names, and avoid spammy words. Timing also matters—try Tuesdays or Thursdays at 10 AM.

4. Is email marketing GDPR and CAN-SPAM compliant?
Yes, as long as you have explicit opt-in, include an unsubscribe link, and honor data rights.

5. What’s better—campaigns or automation?
You need both. Flows run in the background; campaigns keep your audience engaged with fresh offers and news.

6. Does email marketing still work in 2025?
Absolutely. It’s still one of the highest ROI marketing tools—especially for DTC brands looking to build customer lifetime value.

Final Thoughts: Build Relationships, Not Just Revenue

Email marketing isn’t just about conversions. It’s about building customer relationships at scale.

Done right, it’s:

✅ Personal
✅ Profitable
✅ Predictable
✅ Scalable

And most importantly? Yours. You own the list. The channel. The outcome.

Ready to Build Flows That Sell?

At Blossom Ecom, we build conversion-first email ecosystems for eCommerce brands. Whether you’re launching your first welcome flow or want a fully segmented system—we’ve got your back.

→ Book a free email audit today.
Let’s turn subscribers into superfans.

Related Articles

Need help implementing this?

Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.

Curious about how your Klaviyo is performing?

We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.

Want to see how we’ve helped brands just like yours scale?

Check out our case studies and see the impact for yourself. Click here to explore.

Need help implementing this?

Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.

Curious about how your Klaviyo is performing?

We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.

‍Want to see how we’ve helped brands just like yours scale?

Check out our case studies and see the impact for yourself. Click here to explore.

TacticStrategy
✅ Front-load urgencyUse action words like “Today only,” “Limited,” “Your order is waiting”
✅ Subject line clarityBe specific. Skip vague copy like “Here’s something for you…”
✅ Content relevanceOnly send what the subscriber actually cares about. Personalize.
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How to Use Remailing in Your Email Marketing Strategy

<p>Glossary Term Definition Remailing The practice of resending a modified version of an email campaign to subscribers who didn’t engage with the original send. Click-Through Rate (CTR) The percentage of recipients who clicked a link in your email. Open Rate The percentage of recipients who opened your email. AI Optimization Use of artificial intelligence to [&hellip;]</p>
Andres Ocampo
August 12, 2025
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B2B Email Marketing: Building Relationships and Converting Leads

<p>B2B Email Marketing is a powerful tool to strengthen relationships, generate quality leads, and drive business growth through targeted email campaigns. Glossary of Key Terms Term Definition B2B (Business-to-Business) Marketing between businesses (not consumers). Often involves longer sales cycles and multiple decision-makers. MQL (Marketing Qualified Lead) A lead who has shown interest but is not [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Core Email Marketing Flows: 2025 Essentials for Shopify

<p>Glossary Term Definition Email Flow A series of automated emails triggered by customer behavior or actions. Campaign A one-time email sent to a specific list or segment, typically for promotions or updates. AOV (Average Order Value) The average amount spent each time a customer places an order. LTV (Customer Lifetime Value) The total revenue a [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Top 5 Revenue-Generating Email Marketing Journeys (Straight from a Klaviyo Partner Agency)

<p>Glossary Term Definition Email Journey / Flow A pre-scheduled sequence of emails triggered by user behavior or timing. Segmentation Grouping subscribers based on shared behaviors, interests, or attributes. Dynamic Blocks Custom email content that automatically changes based on subscriber data. LTV (Lifetime Value) A metric measuring the total revenue a customer generates throughout their relationship [&hellip;]</p>
Andres Ocampo
August 12, 2025
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The Long and the Short of It: Getting to “Yes” with Email Marketing

<p>Glossary of Key Terms ✅ Short-Term Leads: Prospects ready to purchase soon with minimal persuasion. ✅ Long-Term Leads: Prospects that need nurturing, trust-building, and time before they convert. ✅ Abandoned Cart Email: Automated emails sent to users who add items to cart but do not purchase. ✅ Welcome Series: A set of introductory emails triggered [&hellip;]</p>
Andres Ocampo
August 12, 2025
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10 Email Marketing KPIs Every Marketer Needs to Know

<p>Glossary of Email Marketing KPIs Term Definition Open Rate (OR) The percentage of delivered emails that were opened by recipients. Click Rate (CR) Percentage of delivered emails where any link was clicked. Click-Through Rate (CTR) Percentage of opened emails where links were clicked. Revenue Per Recipient (RPR) Total revenue generated divided by the number of [&hellip;]</p>
Andres Ocampo
August 12, 2025
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3 Steps to Spring Clean Your Email Marketing Platform

<p>📚 Glossary Term Definition Email List Hygiene The practice of removing unengaged, inactive, or invalid subscribers to improve email performance. Segmentation Dividing your email list into targeted groups based on behavior, interests, or demographics. Email Flow (Automation) A series of automated emails triggered by customer behavior or specific timing rules. Re-engagement Campaign A flow or [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How to Use Artificial Intelligence (AI) in Email Marketing in 2024

<p>Glossary of AI Email Marketing Terms Term Definition AI (Artificial Intelligence) The simulation of human intelligence by machines to automate decisions and actions. NLG (Natural Language Generation) AI technology that creates written content using data and training models. Predictive Analytics AI-driven forecasts of customer behavior like purchase timing or churn risk. Smart Send Time AI-calculated [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How To Create Marketing Emails That Engage Your Audience and Get Results

<p>Glossary of Key Email Marketing Design Terms Term Definition Brand Identity The visual and tonal style that defines how a company is recognized across communication channels. Buyer Persona A detailed description of a brand’s ideal customer, including interests, behavior, and pain points. Mobile-First Design The approach of designing emails with the mobile user as the [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why SMS is the Perfect Addition to Any Marketing Mix

<p>SMS Marketing Terminology Term Definition SMS Short Message Service – 160-character text messages sent to mobile devices MMS Multimedia Messaging Service – Texts that include images, videos, or audio 2FA Two-Factor Authentication – Adds security by sending login verification via SMS Click-Through Rate (CTR) The % of users who click a link inside your message [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why Personalization is Critical for eCommerce Growth

<p>Glossary of Personalization Terms Why Personalization is a Non-Negotiable in eCommerce We live in a hyper-curated world. Spotify builds your playlist. Netflix serves your next binge. Amazon remembers your last order. This isn’t just convenience—it&#8217;s table stakes. In eCommerce, personalization is no longer a luxury—it’s a requirement. Shoppers expect brands to remember their preferences, recommend [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How to Grow Your Startup’s Email List: Lessons from Daycation

<p>Glossary Term Definition Email List Building The process of growing a database of subscriber emails, typically for marketing, nurturing, and customer acquisition purposes. Lead Magnet A valuable incentive (e.g., discount, freebie, download) offered in exchange for a user’s email address. Landing Page A dedicated standalone web page created to achieve a specific goal, such as [&hellip;]</p>
Andres Ocampo
August 12, 2025
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How We Achieved a 27% Winback Rate with a Smart Email Strategy for Dumpling

<p>Glossary Why This Case Study Matters Email marketing is still the undisputed ROI king—delivering $36+ for every $1 spent—but only when emails are seen, opened, and acted on. For growth-stage apps like Dumpling, user acquisition is only half the battle. True scale comes from activation and retention. That’s where email comes in. Dumpling wasn’t just [&hellip;]</p>
Andres Ocampo
August 12, 2025
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The Hidden Pitfalls of Email Marketing: Blacklists and Spam Traps

<p>Glossary Term Definition Blacklist A list of IPs or domains flagged for sending spam; getting blacklisted severely damages your email deliverability. Spam Trap Fake or dormant email addresses used to catch bad senders; emailing them harms your sender reputation. Pristine Spam Trap A spam trap email address that has never belonged to a real person [&hellip;]</p>
Andres Ocampo
August 12, 2025
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The iOS18 Mail Update: What Marketers Need to Know

<p>Glossary Term Definition iOS 18 Apple’s newest software update with big changes to how email works and looks. Priority Messages A feature that pushes urgent or important emails to the top of the inbox. Digest View Groups emails by who sent them and whether they’ve been read, for a cleaner inbox. Auto Categorization Like Gmail [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Supercharging Customer Journey Automations with Email Touchpoints

<p>Glossary Term Definition Customer Journey All the steps someone takes with your brand—from first discovery to becoming a loyal customer. Email Flow / Automation A set of emails triggered by actions like signups or purchases, sent automatically. Data Capture Collecting info like emails, phone numbers, or preferences through forms and popups. Welcome Series A set [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why Your Abandoned Cart Series Needs More Than One Email

<p>Glossary Term Definition Abandoned Cart When a shopper adds items to their cart but leaves without completing the purchase. Abandoned Cart Flow A series of emails or SMS sent after cart abandonment to recover the sale. UGC (User-Generated Content) Photos, reviews, or videos created by customers that brands use in marketing. Dynamic Discount Code A [&hellip;]</p>
Andres Ocampo
August 12, 2025
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13 Simple Design Hacks Using Klaviyo Email Marketing & Shopify

<p>Glossary of Key Terms Term Definition Klaviyo Campaigns One-time promotional emails sent to a list or segment in Klaviyo. CTA (Call to Action) A prompt that directs the reader to take an action, such as clicking a button or link. Dynamic Coupon A unique discount code generated for each subscriber via Klaviyo. Personalization Token Dynamic [&hellip;]</p>
Andres Ocampo
August 12, 2025
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5 Simple Tactics to Grow Your Klaviyo SMS List Without Overcomplicating Things

<p>Glossary of SMS Marketing Terms Term Definition Klaviyo SMS A built-in SMS marketing feature within Klaviyo that allows brands to send targeted text messages and integrate them with email campaigns. SMS Consent Legal opt-in confirmation from a user allowing the brand to send promotional text messages. Landing Page A dedicated standalone web page created for [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Why Klaviyo SMS Crushes Other SMS Providers (And How Ignoring It Costs You Revenue)

<p>Glossary of SMS &amp; Klaviyo Terms Term Definition Klaviyo SMS A built-in SMS marketing feature in Klaviyo that allows direct messaging, tracking, and automation using first-party data. Third-Party SMS Providers External platforms (e.g., Postscript, SMSBump) that send texts but don’t integrate deeply with Klaviyo data. Cookie Tracking When a user clicks an email or SMS, [&hellip;]</p>
Andres Ocampo
August 12, 2025
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10 Klaviyo Strategies That Drove Over $50 Million for Our Clients

<p>Glossary of Terms Term Definition Klaviyo An email and SMS marketing platform designed for eCommerce brands to automate, personalize, and analyze customer communication. Automation Flow A sequence of pre-set messages triggered by specific user actions like purchases, form fills, or cart abandons. Segmentation The act of dividing your email/SMS list into groups based on behavior, [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Email Marketing Management for eCommerce: A Real Guide

<p>Glossary of Key Email Marketing Terms Term Definition Email Marketing Management The process of planning, executing, analyzing, and optimizing email campaigns and automations to meet business objectives. Campaign A one-time email blast sent to a list or segment, typically tied to a specific event or offer. Automation (Flow) A pre-configured series of emails triggered by [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Email Marketing 101: How to Create Emails That Convert

<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like &#8220;Buy Now&#8221; or &#8220;Read More.&#8221; Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. [&hellip;]</p>
Andres Ocampo
August 12, 2025
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Shopify Email Marketing: Campaigns + Automations That Actually Grow Sales

<p>Glossary of Key Email Marketing Terms for Shopify Merchants Why Shopify Email Marketing is a Non-Negotiable in 2025 Email isn’t dead—it’s your most profitable channel. It’s not just for pushing out promos; it’s your always-on sales engine. Here’s why email is mandatory: Metric Performance ROI $36 for every $1 spent Open Rates (Transactional) 50–80% Cart [&hellip;]</p>
Andres Ocampo
August 12, 2025
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7 eCommerce Trends to Watch in 2025

<p>Glossary Term Definition M-commerce Mobile commerce, or shopping via smartphones and tablets. AI (Artificial Intelligence) Technology enabling automated learning and decision-making. Social Commerce Shopping directly on social media platforms like Instagram or TikTok. Personalization Tailoring content or offers based on individual user data or behavior. Visual Commerce Using interactive visuals, AR, or UGC to improve [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The Complete Guide to Winning at B2B eCommerce in 2025

<p>Glossary Term Definition AOV (Average Order Value) The average dollar amount spent per order. CLV (Customer Lifetime Value) The projected revenue from a customer over the entire relationship. ERP (Enterprise Resource Planning) Software for managing daily business operations. CRM (Customer Relationship Management) Software used to manage customer data and relationships. Net Terms Payment terms that [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Answering YOUR Email Marketing Questions

<p>Glossary Term Definition GDPR A regulation protecting personal data and privacy in the EU. CAN-SPAM A US law governing commercial email and ensuring recipients can opt out. Open Rate Percentage of recipients who open your email. CTR (Click-Through Rate) Percentage of people who click a link inside the email. A/B Testing Sending two versions of [&hellip;]</p>
Andres Ocampo
August 11, 2025
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What Is Email Marketing and Why Does It Work So Well?

<p>Glossary Term Definition CTR (Click-Through Rate) Percentage of recipients who clicked a link in your email. ESP (Email Service Provider) A platform for creating, sending, and managing email campaigns. Segmentation Dividing your email list into groups based on behavior or demographics. Personalization Tailoring content to individual subscribers using their data. Automation Triggered emails sent based [&hellip;]</p>
Andres Ocampo
August 11, 2025
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5 Steps Toward a Successful Email Marketing Campaign

<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who clicked on a link in the email. A/B Testing Comparing two versions of an email to see which performs better. ESP (Email Service Provider) A platform like Klaviyo or Mailchimp that helps manage email campaigns. Responsive Design An email layout that adapts to [&hellip;]</p>
Andres Ocampo
August 11, 2025
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8 Proven Strategies to Build Your Email Marketing Lists in 2025

<p>Glossary Term Definition ESP (Email Service Provider) A platform used to manage, send, and track email marketing campaigns. Gated Content Valuable digital content made accessible only after providing an email address. UGC (User-Generated Content) Content created and shared by users that promotes a brand organically. CTA (Call-to-Action) A prompt in marketing encouraging a specific action, [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Supercharge Your Social Media with Email Marketing

<p>Glossary Term Definition Email Campaign A structured email message sent to a list with a specific goal. CTA (Call-to-Action) A prompt encouraging recipients to take an action (e.g., click, follow). UGC (User-Generated Content) Content created by customers and shared on social media. Referral Program A system offering rewards for customers who refer others to a [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The No-B.S. Guide to Ecommerce Email Marketing

<p>Glossary Term Definition ROI (Return on Investment) The profit gained from email campaigns relative to cost. CTA (Call-to-Action) A prompt in an email encouraging users to take a specific action. Segmentation Dividing your email list into groups based on behaviors or attributes. Flows Automated emails triggered by customer actions or milestones. Campaigns One-off email blasts [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How Email Can Power Your Customer Loyalty

<p>Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How Much Does Email Marketing Cost in 2025?

<p>Glossary Introduction Email marketing isn’t just an optional add-on to your digital strategy—it’s foundational. But the question every eCommerce operator has: How much does it really cost to run effective email campaigns? The answer? It depends. In this guide, we’ll unpack every factor influencing your email marketing costs, from platform fees to creative execution. We’ll [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Email Marketing 101: How to Create Emails That Convert

<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like &#8220;Buy Now&#8221; or &#8220;Read More.&#8221; Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Create a Winning Welcome Email Strategy

<p>Your Welcome Email Cheat Sheet ✅️ Welcome Email Strategy: A series of automated emails sent to new subscribers post-signup. ✅️ Open Rate: The percentage of recipients who opened your email. ✅️ CTR (Click-Through Rate): The percentage of recipients who clicked a link inside your email. ✅️ CTA (Call to Action): A direct instruction (button or [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Revitalize Your eCommerce Sales in the New Year

<p>Glossary Introduction January isn&#8217;t just about resolutions—it&#8217;s a strategic window for ecommerce growth. Customers are energized by a fresh start and looking for brands that align with their goals. By leveraging New Year momentum, brands can attract, engage, and retain more customers. This guide breaks down five high-impact strategies (plus a bonus optimization tip) to [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Customer Survey Emails: Finding the REAL Reason People Aren’t Buying

<p>📃 Glossary of Terms Term Definition Customer Survey Email A message sent to customers requesting feedback via a questionnaire, often linked to a form. Response Rate The percentage of recipients who complete the survey out of the total who received the email. Buyer Persona A fictional representation of your ideal customer based on data and [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The Ultimate Crash Course Email Marketing for E-commerce Store

<p>Email Marketing for E-commerce stores is one of the best ways to grow your business these days. 🔍 Quick Reference Guide ✅ Email FlowAn automated sequence of emails triggered by customer actions (e.g., signup, purchase, cart abandonment). ✅ Trigger-Based EmailAn email sent based on a specific event, like a user abandoning a cart or signing [&hellip;]</p>
Andres Ocampo
August 11, 2025
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3 Retention Metrics You’re Measuring Incorrectly + Strategies to Fix Them

<p>Tracking these 3 retention metrics will provide valuable insights into customer loyalty and help you refine strategies to boost long-term business growth. Glossary of Terms Term Definition RPR (Repeat Purchase Rate) The percentage of customers who make a second purchase after their first. CLV / LTV (Customer Lifetime Value) The total gross margin (not revenue) [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Measure the Success of Your Email Marketing Strategy

<p>An effective email marketing strategy is essential for growing your brand, increasing engagement, and driving conversions through personalized and targeted campaigns. Glossary of Terms Term Definition CRM Customer Relationship Management – the system and strategy for managing customer interactions and data. CLV Customer Lifetime Value – the total revenue a customer generates over their relationship [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Run A/B Tests in Email Marketing

<p>A/B tests in email marketing allow you to experiment with different elements to refine your campaigns and achieve higher engagement and better results. Glossary of Terms (Quick Reference) Term Definition A/B Testing Comparing two email versions to measure performance of a single variable Conversion Rate (CVR) % of users who take a desired action (e.g. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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9 Pillars of Email Marketing Success

<p>Mastering the 9 pillars of email marketing is crucial to running successful campaigns that drive engagement, conversions, and lasting customer relationships. Glossary of Email Marketing Term Term Definition ESP Email Service Provider (like Klaviyo, Mailchimp, or ActiveCampaign) Flows Automated email sequences triggered by behavior (e.g., sign-up, purchase) AOV Average Order Value CLV Customer Lifetime Value [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Rethink Customer Loyalty: 7 game-changing strategies to retain customers

<p>Implementing 7 game-changing strategies to retain customers can foster loyalty and build long-term relationships that benefit your business. 🔍 Glossary of Terms Term Simple Definition Customer Retention Keeping customers coming back to buy again instead of losing them. LTV (Lifetime Value) How much money a customer is expected to spend with your brand over time. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Good Email Marketer vs Bad Email Marketer

<p>Understanding the key differences between a good email marketer and a bad one can help refine your strategies and achieve higher engagement and conversions. 🔍 Glossary of Terms Term Definition CAC Customer Acquisition Cost: What it costs to acquire one paying customer CLV / LTV Customer Lifetime Value: Revenue expected from one customer over their [&hellip;]</p>
Andres Ocampo
August 11, 2025
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What is MMS and Why You Should Start Now

<p>Glossary: Key MMS Marketing Terms Term Definition MMS (Multimedia Messaging Service) A messaging protocol that supports the delivery of images, videos, audio, and rich text via mobile SMS (Short Message Service) Traditional text messages limited to 160 characters and no media support CTIA The U.S. wireless industry’s trade group, regulating best practices for SMS/MMS marketing [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Why SMS is the Marketing Channel of the Future

<p>SMS marketing is quickly becoming the go-to channel for businesses due to its high engagement rates, instant delivery, and direct connection with customers. Quick Glossary: SMS Marketing Terms You Need to Know Term Definition SMS Short Message Service – 160-character text-based messages sent to mobile phones MMS Multimedia Messaging Service – allows sending images, videos, [&hellip;]</p>
Andres Ocampo
August 11, 2025
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EDM Marketing vs Email Marketing: What’s the Difference?

<p>EDM Marketing Vs Email Marketing are often used interchangeably, but they have distinct differences that can impact your marketing strategy. Quick Reference: Key Terms &amp; Definitions Term Definition EDM Marketing Electronic Direct Mail – a campaign-based strategy built around personalized, segmented, and behavior-driven email content Email Marketing A broader communication strategy using email to deliver [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Case Study: How Smart Klaviyo Email Segmentation Boosted Conversions by 323%

<p>Klaviyo email segmentation helps you send tailored campaigns that resonate with customers and significantly boost engagement and conversions. Key Concepts to Know Term What It Means Segmentation Breaking your list into smaller groups based on behavior, lifecycle, or demographics Deliverability Your ability to land in the inbox—not spam Modular Email Design Template system using reusable, [&hellip;]</p>
Andres Ocampo
August 11, 2025
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6 Marketing Strategies to Future-Proof Your Marketing

<p>These 6 marketing strategies will help you boost business growth, enhance visibility, and drive customer engagement. Foundational Terms Term Definition Zero-Party Data Data explicitly shared by customers (e.g. quiz answers, preferences) RFM Modeling Scoring model based on Recency, Frequency, and Monetary value of purchases First-Party Data Behavioral data collected directly (e.g. site visits, email opens) [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Mastering Klaviyo Email Design: 11 Tips That Actually Work

<p>Klaviyo email design allows you to create visually stunning campaigns that boost engagement and improve conversion rates. 🔍 Understanding the Terms ✅ KlaviyoA leading email and SMS marketing platform built for eCommerce businesses (especially Shopify, WooCommerce, and BigCommerce). ✅ CTA (Call-to-Action)A button or link that directs a user to take an action (e.g., “Buy Now,” [&hellip;]</p>
Andres Ocampo
August 11, 2025
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How to Customize Shopify Email Templates Quickly and Efficiently

<p>Glossary of Email Design &amp; Shopify Terms Term Definition Liquid Shopify’s open-source template language used to pull dynamic data into emails (e.g., {{ customer.first_name }}). MJML (Mailjet Markup Language) A framework that simplifies the creation of responsive, cross-client HTML emails. React Email A modern way to code dynamic, component-based emails using React syntax. Email Client [&hellip;]</p>
Andres Ocampo
August 11, 2025
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The Next Frontier of E-Commerce: What’s Coming and How to Prepare

<p>The frontier of e-commerce is marked by innovative technologies and trends that are revolutionizing the future of online retail. Glossary of Terms Term Definition AI (Artificial Intelligence) Computer systems that mimic human intelligence to automate decision-making and improve personalization. Machine Learning A subset of AI where systems learn from data patterns to improve future performance—used [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Three Steps to Increasing Your Marketing Email Open Rates

<p>Glossary of Email Marketing Terms Term Definition Open Rate The percentage of recipients who open your email. Calculated by (unique opens ÷ total delivered emails) × 100. Sender Reputation A score assigned by inbox providers (like Gmail) based on your sending habits, list health, and engagement. Segmentation Breaking your email list into sub-groups based on [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Best Practices for Optimizing Email Flows with Klaviyo

<p>Optimizing email flows with Klaviyo helps streamline automation, increase engagement, and improve conversions through tailored email strategies. Glossary of Terms Term Definition Email Flow A series of automated emails triggered by customer behavior (e.g. abandoned cart, post-purchase, signup). Segmentation Grouping your subscribers based on shared traits or actions to send more targeted messages. Dynamic Content [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Email Marketing ROI: The Most Reliable Revenue Engine You’re Not Fully Using

<p>Quick Reference Guide Email Marketing ROI ✅ Email FlowAn automated sequence triggered by a customer action (e.g., signup, purchase, abandonment). ✅ CTR (Click-Through Rate)The percentage of recipients who click a link in your email. ✅ Open RatePercentage of recipients who opened your email. ✅ SegmentationDividing your list into smaller groups based on behavior, demographics, or [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Conquering the Gmail Inbox: How to Keep Your Emails Out of the Junk Folder

<p>Conquering the Gmail Inbox is key to boosting productivity with effective email organization, sorting, and management techniques. Understanding the Terms ✅ Email DeliverabilityThe ability of an email to land in a subscriber’s inbox instead of the spam folder. ✅ SPF (Sender Policy Framework)A DNS record that verifies which servers are allowed to send email on [&hellip;]</p>
Andres Ocampo
August 11, 2025
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Refreshed Blog: “SMS Marketing for E-commerce: A Straightforward Guide”

<p>SMS Marketing for e-commerce is a powerful tool to engage customers instantly, increase conversions, and create personalized experiences that drive sales. 🔍 Glossary of Terms Term Definition SMS (Short Message Service) Text-only messages up to 160 characters sent to a user’s phone. MMS (Multimedia Messaging Service) Text messages that include images, videos, GIFs, or audio. [&hellip;]</p>
Andres Ocampo
August 11, 2025
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