February 17, 2025
Understanding the key differences between a good email marketer and a bad one can help refine your strategies and achieve higher engagement and conversions.
🔍 Glossary of Terms
| Term | Definition |
|---|---|
| CAC | Customer Acquisition Cost: What it costs to acquire one paying customer |
| CLV / LTV | Customer Lifetime Value: Revenue expected from one customer over their lifecycle |
| MER | Marketing Efficiency Ratio: Revenue ÷ total marketing spend |
| Deliverability | Likelihood that emails land in inbox vs. spam folder |
| Holdout Testing | Suppressing a portion of your audience to measure true lift from campaigns |
| Zero-Party Data | Data customers voluntarily provide (e.g. preferences, quiz results) |
| Omni-channel | A coordinated marketing approach across multiple platforms (email, SMS, paid, etc.) |
| Automation Flow | A series of triggered emails based on user behavior |
Table of contents
1. Business Understanding: The Foundation
✅ Good Email Marketer
Understands:
- CAC, LTV, MER, AOV
- Product margins and return rates
- Business model (Subscription? DTC? Wholesale hybrid?)
Why it matters: Without context, your campaigns may generate vanity revenue while bleeding margin or misaligning with growth stages.
Pro Tip: Ask every new client:
“What’s your goal this quarter: Acquisition, Retention, or Margin?”
❌ Bad Email Marketer
Builds strategy based on past experience or “best practices,” ignoring the company’s current reality.
📉 Risk: Inflated performance metrics that don’t translate to actual business growth.
2. Tech Stack Alignment
✅ Good Email Marketer
- Audits the full tech stack: ESP, CDP, reviews, checkout, popup tools, customer service
- Ensures CRM doesn’t break ops
- Doesn’t force tools just because they’re trendy
Example: Instead of insisting on a complex multi-ESP system, they integrate the right platform (e.g. Klaviyo for Shopify) that plays well with the stack.
❌ Bad Email Marketer
- Pushes complex tools (“I always use [Tool X]”) that don’t match the brand’s operational level.
3. Deliverability First, Revenue Second
✅ Good Email Marketer
- Audits DNS: SPF, DKIM, DMARC
- Checks domain reputation via Google Postmaster
- Builds warm-up plans for new or dormant lists
KPI Benchmarks:
| Metric | Target |
|---|---|
| Bounce Rate | <2% |
| Spam Complaints | <0.1% |
| Inbox Placement Rate | >90% |
❌ Bad Email Marketer
Starts sending before warming IPs or validating the list → sabotages reputation from Day 1.
4. Automation Strategy: From Lifecycle to LTV
✅ Good Email Marketer
Builds flows across the full journey:
| Stage | Key Flow |
|---|---|
| Pre-purchase | Welcome, Browse Abandon |
| Conversion | Cart Abandon, Checkout Abandon |
| Post-purchase | Review request, Upsell, Replenishment |
| Retention | Winback, Loyalty triggers |
They leverage:
- Dynamic product blocks
- Predictive segments
- Zero-party input (via quiz or email form)
❌ Bad Email Marketer
Uses default flows from ESP library and leaves them untouched.
5. Messaging Strategy: Context Over Clichés
✅ Good Email Marketer
- Builds messaging matrix per segment and flow
- Crafts stories → not just sales messages
- Uses internal data (NPS, reviews, quiz answers) to shape copy
Example:
“Still thinking about the face serum? Here’s what Laura said after week two…” vs. “Hey, you left something behind.”
❌ Bad Email Marketer
Defaults to:
- “Welcome to the Family!”
- “We Miss You 😢”
- Generic product plugs with no context
6. List Growth Philosophy: Quality > Volume
✅ Good Email Marketer
- Uses multi-step popups to capture zero-party data
- Prioritizes AOV, LTV, and engagement over list size
| Campaign | Entry Offer |
|---|---|
| Quiz funnel | “Get your personalized routine” |
| BFCM | Early Access Signup |
| Post-purchase | “Get 15% off next order for a quick review” |
❌ Bad Email Marketer
- Buys lists 😬
- Focuses on list size for the sake of screenshots
- Over-relies on discounts to capture low-intent users
7. Data Collection: Zero-Party Focus
✅ Good Email Marketer
Designs popups and forms to learn:
- Skin type
- Size preferences
- Shopping frequency
- Style aesthetics
This info is piped into Klaviyo or CDP for segmentation + personalization.
❌ Bad Email Marketer
Collects just email & phone and hopes for the best.
8. A/B Testing Discipline
✅ Good Email Marketer
- Has a testing roadmap
- Prioritizes big levers: Subject lines, flows, segmentation logic, offer types
- Tracks results to build hypotheses
❌ Bad Email Marketer
- Tests every little thing at once → can’t attribute changes
- Abandons testing when results are inconclusive
9. Revenue Growth Strategy: Margin-Aware
✅ Good Email Marketer
- Builds layered monetization strategy
- Mixes educational, social proof, and urgency content
Smart plays:
- Upsell email post-order with “complete the look” bundle
- A/B test urgency vs. social proof
❌ Bad Email Marketer
- Repeatedly discounts to hit arbitrary numbers
- Cannibalizes future revenue with constant promos
10. Segmentation Strategy: Smart Not Small
✅ Good Email Marketer
- Segments by value, intent, lifecycle stage
- Uses predictive analytics to scale without damaging sender reputation
| Segment | Example |
|---|---|
| High intent | Clicked last 2 campaigns + browsed in 48 hrs |
| Loyal | 3+ purchases, NPS 8+ |
| Cold | No opens in 90 days |
❌ Bad Email Marketer
- Over-segments, hitting audiences of 34 people
- Or… spams the full list with every campaign
11. Omni-Channel Alignment
✅ Good Email Marketer
- Syncs campaign calendar with:
- Paid (Meta, Google)
- Organic (TikTok, YouTube)
- Influencers
- Builds cross-channel flows (e.g. Email + SMS + DM)
❌ Bad Email Marketer
- Sends an email blast on top of a paid promo without coordination
- Misses opportunities to sync storytelling across platforms
12. Seasonality + Reporting Mastery
✅ Good Email Marketer
- Reports in context: “Open rates dropped post-iOS 15. CTRs + rev held steady.”
- Understands trends:
- Jan slump
- July acquisition cost spike
- Q4 margin compression
❌ Bad Email Marketer
- Panics at every dip without insight
- Defaults to discounting as a reaction, not a strategy
13. Reporting Beyond Revenue
✅ Good Email Marketer
- Shares:
- Flow upgrades + impact
- A/B test results
- Segment performance
- Zero-party insights
Why it matters: Builds trust across marketing and ops teams.
❌ Bad Email Marketer
- Says “revenue went up/down” and logs off.
14. Frequency Management: Testing for Cadence
✅ Good Email Marketer
- Tests frequency with holdout groups
- Builds email momentum without burnout
| Week | Email 1 | Email 2 | Email 3 |
|---|---|---|---|
| Test | Promo | UGC | Winback |
| Holdout | Promo only | — | — |
❌ Bad Email Marketer
- Jams 5 emails a week and wonders why engagement tanks.
15. Strategic Perspective: Business-First, Always
✅ Good Email Marketer
- Asks:
“How does email help us hit this quarter’s growth goal without harming CX or LTV?”
- Understands cross-functional goals: acquisition, retention, margin, logistics
❌ Bad Email Marketer
- Focuses only on email KPIs, not the broader business context
FAQ: Email Marketing Strategy Insights
1. What’s the #1 thing most email marketers overlook?
Business fundamentals. Without understanding CAC, AOV, or churn, email becomes a siloed vanity channel.
2. Should I always send to my full list?
No. Segment by engagement and value. Protect sender reputation and focus on intent.
3. How often should I email my customers?
Start with 1–2x/week. Use holdout tests to increase intelligently based on engagement.
4. Is SMS better than email?
They’re complementary. SMS is for urgency. Email is for depth, storytelling, and retention.
5. What’s a good ESP to start with?
Klaviyo for Shopify brands. MailerLite or ConvertKit for lean teams. Use tools that integrate with your stack.
6. What metrics matter most?
Revenue per recipient, flow contribution %, LTV by segment, and retention rates—not just open rate.
Final Takeaway: It’s About Alignment
A good email marketer is:
- Strategic
- Cross-functional
- Tool-agnostic
- Margin-aware
- Obsessed with testing
- Focused on LTV and brand equity
Bad email marketers just… send emails.
Need a Revenue-Focused Email Marketing Team?
At Blossom Ecom, we build email + SMS systems that align with your entire business—from acquisition to retention.
✅ Klaviyo Flows & Strategy
✅ Campaign Calendars
✅ Deliverability Audits
✅ Reporting Dashboards
✅ Full Lifecycle Personalization
→ Book a free strategy call now
Let’s turn your inbox into a revenue engine.
Related Articles
- Rethink Customer Loyalty: 7 game-changing strategies to retain customers
- How to Customize Shopify Email Templates Quickly and Efficiently
- The Next Frontier of E-Commerce: What’s Coming and How to Prepare
- B2B Email Marketing: Building Relationships and Converting Leads
- Three Steps to Increasing Your Marketing Email Open Rates
Need help implementing this?
Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.
Curious about how your Klaviyo is performing?
We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.
Want to see how we’ve helped brands just like yours scale?
Check out our case studies and see the impact for yourself. Click here to explore.
Need help implementing this?
Let us take the hassle of managing your email marketing channel off your hands. Book a strategy call with our team today and see how we can scale your revenue, customer retention, and lifetime value with tailored strategies. Click here to get started.
Curious about how your Klaviyo is performing?
We’ll audit your account for free. Discover hidden opportunities to boost your revenue, and find out what you’re doing right and what could be done better. Click here to claim your free Klaviyo audit.
Want to see how we’ve helped brands just like yours scale?
Check out our case studies and see the impact for yourself. Click here to explore.
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<p>📚 Glossary Term Definition Email List Hygiene The practice of removing unengaged, inactive, or invalid subscribers to improve email performance. Segmentation Dividing your email list into targeted groups based on behavior, interests, or demographics. Email Flow (Automation) A series of automated emails triggered by customer behavior or specific timing rules. Re-engagement Campaign A flow or […]</p>
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How to Use Artificial Intelligence (AI) in Email Marketing in 2024
<p>Glossary of AI Email Marketing Terms Term Definition AI (Artificial Intelligence) The simulation of human intelligence by machines to automate decisions and actions. NLG (Natural Language Generation) AI technology that creates written content using data and training models. Predictive Analytics AI-driven forecasts of customer behavior like purchase timing or churn risk. Smart Send Time AI-calculated […]</p>
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How To Create Marketing Emails That Engage Your Audience and Get Results
<p>Glossary of Key Email Marketing Design Terms Term Definition Brand Identity The visual and tonal style that defines how a company is recognized across communication channels. Buyer Persona A detailed description of a brand’s ideal customer, including interests, behavior, and pain points. Mobile-First Design The approach of designing emails with the mobile user as the […]</p>
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Why SMS is the Perfect Addition to Any Marketing Mix
<p>SMS Marketing Terminology Term Definition SMS Short Message Service – 160-character text messages sent to mobile devices MMS Multimedia Messaging Service – Texts that include images, videos, or audio 2FA Two-Factor Authentication – Adds security by sending login verification via SMS Click-Through Rate (CTR) The % of users who click a link inside your message […]</p>
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Why Personalization is Critical for eCommerce Growth
<p>Glossary of Personalization Terms Why Personalization is a Non-Negotiable in eCommerce We live in a hyper-curated world. Spotify builds your playlist. Netflix serves your next binge. Amazon remembers your last order. This isn’t just convenience—it’s table stakes. In eCommerce, personalization is no longer a luxury—it’s a requirement. Shoppers expect brands to remember their preferences, recommend […]</p>
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How to Grow Your Startup’s Email List: Lessons from Daycation
<p>Glossary Term Definition Email List Building The process of growing a database of subscriber emails, typically for marketing, nurturing, and customer acquisition purposes. Lead Magnet A valuable incentive (e.g., discount, freebie, download) offered in exchange for a user’s email address. Landing Page A dedicated standalone web page created to achieve a specific goal, such as […]</p>
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How We Achieved a 27% Winback Rate with a Smart Email Strategy for Dumpling
<p>Glossary Why This Case Study Matters Email marketing is still the undisputed ROI king—delivering $36+ for every $1 spent—but only when emails are seen, opened, and acted on. For growth-stage apps like Dumpling, user acquisition is only half the battle. True scale comes from activation and retention. That’s where email comes in. Dumpling wasn’t just […]</p>
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The Hidden Pitfalls of Email Marketing: Blacklists and Spam Traps
<p>Glossary Term Definition Blacklist A list of IPs or domains flagged for sending spam; getting blacklisted severely damages your email deliverability. Spam Trap Fake or dormant email addresses used to catch bad senders; emailing them harms your sender reputation. Pristine Spam Trap A spam trap email address that has never belonged to a real person […]</p>
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The iOS18 Mail Update: What Marketers Need to Know
<p>Glossary Term Definition iOS 18 Apple’s newest software update with big changes to how email works and looks. Priority Messages A feature that pushes urgent or important emails to the top of the inbox. Digest View Groups emails by who sent them and whether they’ve been read, for a cleaner inbox. Auto Categorization Like Gmail […]</p>
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Supercharging Customer Journey Automations with Email Touchpoints
<p>Glossary Term Definition Customer Journey All the steps someone takes with your brand—from first discovery to becoming a loyal customer. Email Flow / Automation A set of emails triggered by actions like signups or purchases, sent automatically. Data Capture Collecting info like emails, phone numbers, or preferences through forms and popups. Welcome Series A set […]</p>
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Why Your Abandoned Cart Series Needs More Than One Email
<p>Glossary Term Definition Abandoned Cart When a shopper adds items to their cart but leaves without completing the purchase. Abandoned Cart Flow A series of emails or SMS sent after cart abandonment to recover the sale. UGC (User-Generated Content) Photos, reviews, or videos created by customers that brands use in marketing. Dynamic Discount Code A […]</p>
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13 Simple Design Hacks Using Klaviyo Email Marketing & Shopify
<p>Glossary of Key Terms Term Definition Klaviyo Campaigns One-time promotional emails sent to a list or segment in Klaviyo. CTA (Call to Action) A prompt that directs the reader to take an action, such as clicking a button or link. Dynamic Coupon A unique discount code generated for each subscriber via Klaviyo. Personalization Token Dynamic […]</p>
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5 Simple Tactics to Grow Your Klaviyo SMS List Without Overcomplicating Things
<p>Glossary of SMS Marketing Terms Term Definition Klaviyo SMS A built-in SMS marketing feature within Klaviyo that allows brands to send targeted text messages and integrate them with email campaigns. SMS Consent Legal opt-in confirmation from a user allowing the brand to send promotional text messages. Landing Page A dedicated standalone web page created for […]</p>
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Why Klaviyo SMS Crushes Other SMS Providers (And How Ignoring It Costs You Revenue)
<p>Glossary of SMS & Klaviyo Terms Term Definition Klaviyo SMS A built-in SMS marketing feature in Klaviyo that allows direct messaging, tracking, and automation using first-party data. Third-Party SMS Providers External platforms (e.g., Postscript, SMSBump) that send texts but don’t integrate deeply with Klaviyo data. Cookie Tracking When a user clicks an email or SMS, […]</p>
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10 Klaviyo Strategies That Drove Over $50 Million for Our Clients
<p>Glossary of Terms Term Definition Klaviyo An email and SMS marketing platform designed for eCommerce brands to automate, personalize, and analyze customer communication. Automation Flow A sequence of pre-set messages triggered by specific user actions like purchases, form fills, or cart abandons. Segmentation The act of dividing your email/SMS list into groups based on behavior, […]</p>
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Email Marketing Management for eCommerce: A Real Guide
<p>Glossary of Key Email Marketing Terms Term Definition Email Marketing Management The process of planning, executing, analyzing, and optimizing email campaigns and automations to meet business objectives. Campaign A one-time email blast sent to a list or segment, typically tied to a specific event or offer. Automation (Flow) A pre-configured series of emails triggered by […]</p>
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Email Marketing 101: How to Create Emails That Convert
<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like “Buy Now” or “Read More.” Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. […]</p>
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Shopify Email Marketing: Campaigns + Automations That Actually Grow Sales
<p>Glossary of Key Email Marketing Terms for Shopify Merchants Why Shopify Email Marketing is a Non-Negotiable in 2025 Email isn’t dead—it’s your most profitable channel. It’s not just for pushing out promos; it’s your always-on sales engine. Here’s why email is mandatory: Metric Performance ROI $36 for every $1 spent Open Rates (Transactional) 50–80% Cart […]</p>
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7 eCommerce Trends to Watch in 2025
<p>Glossary Term Definition M-commerce Mobile commerce, or shopping via smartphones and tablets. AI (Artificial Intelligence) Technology enabling automated learning and decision-making. Social Commerce Shopping directly on social media platforms like Instagram or TikTok. Personalization Tailoring content or offers based on individual user data or behavior. Visual Commerce Using interactive visuals, AR, or UGC to improve […]</p>
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The Complete Guide to Winning at B2B eCommerce in 2025
<p>Glossary Term Definition AOV (Average Order Value) The average dollar amount spent per order. CLV (Customer Lifetime Value) The projected revenue from a customer over the entire relationship. ERP (Enterprise Resource Planning) Software for managing daily business operations. CRM (Customer Relationship Management) Software used to manage customer data and relationships. Net Terms Payment terms that […]</p>
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Answering YOUR Email Marketing Questions
<p>Glossary Term Definition GDPR A regulation protecting personal data and privacy in the EU. CAN-SPAM A US law governing commercial email and ensuring recipients can opt out. Open Rate Percentage of recipients who open your email. CTR (Click-Through Rate) Percentage of people who click a link inside the email. A/B Testing Sending two versions of […]</p>
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What Is Email Marketing and Why Does It Work So Well?
<p>Glossary Term Definition CTR (Click-Through Rate) Percentage of recipients who clicked a link in your email. ESP (Email Service Provider) A platform for creating, sending, and managing email campaigns. Segmentation Dividing your email list into groups based on behavior or demographics. Personalization Tailoring content to individual subscribers using their data. Automation Triggered emails sent based […]</p>
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5 Steps Toward a Successful Email Marketing Campaign
<p>Glossary Term Definition CTR (Click-Through Rate) The percentage of email recipients who clicked on a link in the email. A/B Testing Comparing two versions of an email to see which performs better. ESP (Email Service Provider) A platform like Klaviyo or Mailchimp that helps manage email campaigns. Responsive Design An email layout that adapts to […]</p>
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8 Proven Strategies to Build Your Email Marketing Lists in 2025
<p>Glossary Term Definition ESP (Email Service Provider) A platform used to manage, send, and track email marketing campaigns. Gated Content Valuable digital content made accessible only after providing an email address. UGC (User-Generated Content) Content created and shared by users that promotes a brand organically. CTA (Call-to-Action) A prompt in marketing encouraging a specific action, […]</p>
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How to Supercharge Your Social Media with Email Marketing
<p>Glossary Term Definition Email Campaign A structured email message sent to a list with a specific goal. CTA (Call-to-Action) A prompt encouraging recipients to take an action (e.g., click, follow). UGC (User-Generated Content) Content created by customers and shared on social media. Referral Program A system offering rewards for customers who refer others to a […]</p>
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The No-B.S. Guide to Ecommerce Email Marketing
<p>Glossary Term Definition ROI (Return on Investment) The profit gained from email campaigns relative to cost. CTA (Call-to-Action) A prompt in an email encouraging users to take a specific action. Segmentation Dividing your email list into groups based on behaviors or attributes. Flows Automated emails triggered by customer actions or milestones. Campaigns One-off email blasts […]</p>
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How Email Can Power Your Customer Loyalty
<p>Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of […]</p>
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How Much Does Email Marketing Cost in 2025?
<p>Glossary Introduction Email marketing isn’t just an optional add-on to your digital strategy—it’s foundational. But the question every eCommerce operator has: How much does it really cost to run effective email campaigns? The answer? It depends. In this guide, we’ll unpack every factor influencing your email marketing costs, from platform fees to creative execution. We’ll […]</p>
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Email Marketing 101: How to Create Emails That Convert
<p>Glossary of Key Email Marketing Terms Term Definition CTA (Call-to-Action) A button or link prompting users to take a specific action like “Buy Now” or “Read More.” Click-Through Rate (CTR) The percentage of email recipients who clicked on one or more links in your email. Open Rate The percentage of recipients who opened your email. […]</p>
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Create a Winning Welcome Email Strategy
<p>Your Welcome Email Cheat Sheet ✅️ Welcome Email Strategy: A series of automated emails sent to new subscribers post-signup. ✅️ Open Rate: The percentage of recipients who opened your email. ✅️ CTR (Click-Through Rate): The percentage of recipients who clicked a link inside your email. ✅️ CTA (Call to Action): A direct instruction (button or […]</p>
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How to Revitalize Your eCommerce Sales in the New Year
<p>Glossary Introduction January isn’t just about resolutions—it’s a strategic window for ecommerce growth. Customers are energized by a fresh start and looking for brands that align with their goals. By leveraging New Year momentum, brands can attract, engage, and retain more customers. This guide breaks down five high-impact strategies (plus a bonus optimization tip) to […]</p>
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Customer Survey Emails: Finding the REAL Reason People Aren’t Buying
<p>📃 Glossary of Terms Term Definition Customer Survey Email A message sent to customers requesting feedback via a questionnaire, often linked to a form. Response Rate The percentage of recipients who complete the survey out of the total who received the email. Buyer Persona A fictional representation of your ideal customer based on data and […]</p>
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E-commerce Email Marketing: Dos, Don’ts, and Essential Tips for CBD Brands
<p>E-commerce Email Marketing has become a crucial tool for businesses looking to engage customers, drive conversions, and build lasting relationships with their audience. Quick Reference Guide ✅ Email FlowA series of automated emails triggered by specific user actions (e.g., signing up, purchasing, abandoning cart). ✅ CTR (Click-Through Rate)The percentage of recipients who clicked on at […]</p>
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The Ultimate Crash Course Email Marketing for E-commerce Store
<p>Email Marketing for E-commerce stores is one of the best ways to grow your business these days. 🔍 Quick Reference Guide ✅ Email FlowAn automated sequence of emails triggered by customer actions (e.g., signup, purchase, cart abandonment). ✅ Trigger-Based EmailAn email sent based on a specific event, like a user abandoning a cart or signing […]</p>
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3 Retention Metrics You’re Measuring Incorrectly + Strategies to Fix Them
<p>Tracking these 3 retention metrics will provide valuable insights into customer loyalty and help you refine strategies to boost long-term business growth. Glossary of Terms Term Definition RPR (Repeat Purchase Rate) The percentage of customers who make a second purchase after their first. CLV / LTV (Customer Lifetime Value) The total gross margin (not revenue) […]</p>
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How to Measure the Success of Your Email Marketing Strategy
<p>An effective email marketing strategy is essential for growing your brand, increasing engagement, and driving conversions through personalized and targeted campaigns. Glossary of Terms Term Definition CRM Customer Relationship Management – the system and strategy for managing customer interactions and data. CLV Customer Lifetime Value – the total revenue a customer generates over their relationship […]</p>
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How to Run A/B Tests in Email Marketing
<p>A/B tests in email marketing allow you to experiment with different elements to refine your campaigns and achieve higher engagement and better results. Glossary of Terms (Quick Reference) Term Definition A/B Testing Comparing two email versions to measure performance of a single variable Conversion Rate (CVR) % of users who take a desired action (e.g. […]</p>
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9 Pillars of Email Marketing Success
<p>Mastering the 9 pillars of email marketing is crucial to running successful campaigns that drive engagement, conversions, and lasting customer relationships. Glossary of Email Marketing Term Term Definition ESP Email Service Provider (like Klaviyo, Mailchimp, or ActiveCampaign) Flows Automated email sequences triggered by behavior (e.g., sign-up, purchase) AOV Average Order Value CLV Customer Lifetime Value […]</p>
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Rethink Customer Loyalty: 7 game-changing strategies to retain customers
<p>Implementing 7 game-changing strategies to retain customers can foster loyalty and build long-term relationships that benefit your business. 🔍 Glossary of Terms Term Simple Definition Customer Retention Keeping customers coming back to buy again instead of losing them. LTV (Lifetime Value) How much money a customer is expected to spend with your brand over time. […]</p>
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What is MMS and Why You Should Start Now
<p>Glossary: Key MMS Marketing Terms Term Definition MMS (Multimedia Messaging Service) A messaging protocol that supports the delivery of images, videos, audio, and rich text via mobile SMS (Short Message Service) Traditional text messages limited to 160 characters and no media support CTIA The U.S. wireless industry’s trade group, regulating best practices for SMS/MMS marketing […]</p>
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Why SMS is the Marketing Channel of the Future
<p>SMS marketing is quickly becoming the go-to channel for businesses due to its high engagement rates, instant delivery, and direct connection with customers. Quick Glossary: SMS Marketing Terms You Need to Know Term Definition SMS Short Message Service – 160-character text-based messages sent to mobile phones MMS Multimedia Messaging Service – allows sending images, videos, […]</p>
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EDM Marketing vs Email Marketing: What’s the Difference?
<p>EDM Marketing Vs Email Marketing are often used interchangeably, but they have distinct differences that can impact your marketing strategy. Quick Reference: Key Terms & Definitions Term Definition EDM Marketing Electronic Direct Mail – a campaign-based strategy built around personalized, segmented, and behavior-driven email content Email Marketing A broader communication strategy using email to deliver […]</p>
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Case Study: How Smart Klaviyo Email Segmentation Boosted Conversions by 323%
<p>Klaviyo email segmentation helps you send tailored campaigns that resonate with customers and significantly boost engagement and conversions. Key Concepts to Know Term What It Means Segmentation Breaking your list into smaller groups based on behavior, lifecycle, or demographics Deliverability Your ability to land in the inbox—not spam Modular Email Design Template system using reusable, […]</p>
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6 Marketing Strategies to Future-Proof Your Marketing
<p>These 6 marketing strategies will help you boost business growth, enhance visibility, and drive customer engagement. Foundational Terms Term Definition Zero-Party Data Data explicitly shared by customers (e.g. quiz answers, preferences) RFM Modeling Scoring model based on Recency, Frequency, and Monetary value of purchases First-Party Data Behavioral data collected directly (e.g. site visits, email opens) […]</p>
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Mastering Klaviyo Email Design: 11 Tips That Actually Work
<p>Klaviyo email design allows you to create visually stunning campaigns that boost engagement and improve conversion rates. 🔍 Understanding the Terms ✅ KlaviyoA leading email and SMS marketing platform built for eCommerce businesses (especially Shopify, WooCommerce, and BigCommerce). ✅ CTA (Call-to-Action)A button or link that directs a user to take an action (e.g., “Buy Now,” […]</p>
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How to Customize Shopify Email Templates Quickly and Efficiently
<p>Glossary of Email Design & Shopify Terms Term Definition Liquid Shopify’s open-source template language used to pull dynamic data into emails (e.g., {{ customer.first_name }}). MJML (Mailjet Markup Language) A framework that simplifies the creation of responsive, cross-client HTML emails. React Email A modern way to code dynamic, component-based emails using React syntax. Email Client […]</p>
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The Next Frontier of E-Commerce: What’s Coming and How to Prepare
<p>The frontier of e-commerce is marked by innovative technologies and trends that are revolutionizing the future of online retail. Glossary of Terms Term Definition AI (Artificial Intelligence) Computer systems that mimic human intelligence to automate decision-making and improve personalization. Machine Learning A subset of AI where systems learn from data patterns to improve future performance—used […]</p>
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Three Steps to Increasing Your Marketing Email Open Rates
<p>Glossary of Email Marketing Terms Term Definition Open Rate The percentage of recipients who open your email. Calculated by (unique opens ÷ total delivered emails) × 100. Sender Reputation A score assigned by inbox providers (like Gmail) based on your sending habits, list health, and engagement. Segmentation Breaking your email list into sub-groups based on […]</p>
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Best Practices for Optimizing Email Flows with Klaviyo
<p>Optimizing email flows with Klaviyo helps streamline automation, increase engagement, and improve conversions through tailored email strategies. Glossary of Terms Term Definition Email Flow A series of automated emails triggered by customer behavior (e.g. abandoned cart, post-purchase, signup). Segmentation Grouping your subscribers based on shared traits or actions to send more targeted messages. Dynamic Content […]</p>
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Email Marketing ROI: The Most Reliable Revenue Engine You’re Not Fully Using
<p>Quick Reference Guide Email Marketing ROI ✅ Email FlowAn automated sequence triggered by a customer action (e.g., signup, purchase, abandonment). ✅ CTR (Click-Through Rate)The percentage of recipients who click a link in your email. ✅ Open RatePercentage of recipients who opened your email. ✅ SegmentationDividing your list into smaller groups based on behavior, demographics, or […]</p>
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Conquering the Gmail Inbox: How to Keep Your Emails Out of the Junk Folder
<p>Conquering the Gmail Inbox is key to boosting productivity with effective email organization, sorting, and management techniques. Understanding the Terms ✅ Email DeliverabilityThe ability of an email to land in a subscriber’s inbox instead of the spam folder. ✅ SPF (Sender Policy Framework)A DNS record that verifies which servers are allowed to send email on […]</p>
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Refreshed Blog: “SMS Marketing for E-commerce: A Straightforward Guide”
<p>SMS Marketing for e-commerce is a powerful tool to engage customers instantly, increase conversions, and create personalized experiences that drive sales. 🔍 Glossary of Terms Term Definition SMS (Short Message Service) Text-only messages up to 160 characters sent to a user’s phone. MMS (Multimedia Messaging Service) Text messages that include images, videos, GIFs, or audio. […]</p>
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